Valerie Jones
Garland,TX
Summary
Experienced leader with a strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Overview
16
16
years of professional experience
Work History
BRAND ACCOUNT SUPERVISOR
Strategar LLC
05.2023 - 04.2024
- Executed and supervised clients’ marketing and communication plans, creating strong media strategies and media plans for state and local agencies such as Texas Health and Human Services and Dallas Independent School District
- Analyzed data and created media reports outlining the success of campaigns and identified opportunities for improvement
- Collaborated with creative teams to develop innovative advertising campaigns that exceeded client expectations
- Assisted in qualitative research for brand creative testing, managing in-person and online focus group logistics, compiling data, and reviewing/editing research reports
ACCOUNT DIRECTOR
Five & Done LLC
05.2018 - 06.2022
- Provided strategic account oversight for a $1 million portfolio, including budget management, resource allocation, and business growth development
- Spearheaded technology-driven projects in a fast-paced agile environment, including the re-platforming of multiple websites and the development of a robust CMS for a large-scale website with over 100 pages and 50+ dynamic content components
- Served as Senior Project Manager, leading the redesign of websites and microsites for Toyota Racing, Lexus Racing, and Toyota Certified Used Vehicles; enhanced brand positioning and boosted site traffic and user engagement by over 20%
- Led cross-functional teams of 20+ professionals, guiding design, and development teams to deliver high-impact website enhancements and innovative features that elevated user experience and business performance
- Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
ACCOUNT SUPERVISOR
Publicis Hawkeye
01.2013 - 05.2018
- Functioned as a key agency leader and primary client liaison, driving strategy development, managing client relationships, and overseeing tailored programs for a variety of B2B and B2C clients
- Executed 1:1 customer communication campaigns to over 10MM Allstate customers; Collaborated with the analytics team on analysis of campaign performance against established KPIs, summarized key insights, and recommended actions to improve
- Led as Senior Project Manager for a major digital program with American Airlines Cargo, focusing on enhancing and expanding the functionality and user experience of aacargo.com
- Resolved conflicts between clients and internal teams, fostering a positive working environment focused on collaboration.
MARKETING CONSULTANT
Publicis Hawkeye
03.2011 - 12.2012
- Served as an external contractor and sole marketing point of contact for a 100+ member group sales team
- Collaborate with internal stakeholders across all levels to foster strong cross-functional teamwork and drive results
- Oversaw all collateral execution and promotional inventory to support more than 200 annual onsite college campus recruitment events, managed internal creative agency, external print production, and fulfillment vendor relationships
- Managed a $4MM annual marketing budget, including forecasting and processing of all vendor invoices
- Implemented strategies across physical and digital channels to support marketing campaigns, including collateral, printable customer handouts, online tools, Point-of-Sale materials, and Associate Engagement initiatives
ACCOUNT EXECUTIVE
Publicis Hawkeye
03.2008 - 02.2011
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty and client satisfaction.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Qualified leads, built relationships, and executed sales strategies to drive new business.
Education
BACHELOR OF BUSINESS ADMINISTRATION - MARKETING CONCENTRATION
The University of Texas at Arlington
Arlington, TexasSkills
- Team Leadership
- Presentation Skills
- Strategic Planning
- Process Improvement
- Cross-functional collaboration
- Stakeholder Management
- Risk Management
- Agile
- JIRA
- SharePoint
- MS Excel
- Google Suite
Websites
Projects
Site Redesign & CMS Re-platform, Sr. Project Manager, http://lexus.com/motorsports, 2022
Site Redesign & CMS Development, Sr. Project Manager, http://toyotacertified.com, 2021
Languages
English
Native or Bilingual
Timeline
BRAND ACCOUNT SUPERVISOR
Strategar LLC
05.2023 - 04.2024
ACCOUNT DIRECTOR
Five & Done LLC
05.2018 - 06.2022
ACCOUNT SUPERVISOR
Publicis Hawkeye
01.2013 - 05.2018
MARKETING CONSULTANT
Publicis Hawkeye
03.2011 - 12.2012
ACCOUNT EXECUTIVE
Publicis Hawkeye
03.2008 - 02.2011
BACHELOR OF BUSINESS ADMINISTRATION - MARKETING CONCENTRATION
The University of Texas at Arlington
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