Lisa Basaraba
Edmonton,AB
Summary
Accomplished Sales Manager with over 14 years of experience in sales, sales operations, and sales enablement. Demonstrated success in exceeding sales targets, developing high-performance teams, and implementing innovative sales strategies. Seeking a new adventure at Wealthsimple, a bucketlist company for me where I can leverage my background in finance, leadership capabilities, strategic acumen, and client-centric approach to drive exceptional results and contribute to a collaborative and dynamic work environment.
Overview
16
16
years of professional experience
Work History
Manager, Inbound Sales
Jobber
09.2020 - Current
- Recently conducted a webinar at the bidding of Gong.io on effective sales coaching, sharing best practices and insights to an audience of 300+
- Helped curate a program called People leader academy, an in-house training program designed to develop emerging leaders
- Led a dynamic team of 8+ professionals, optimizing results through effective performance management planning
- Including 1:1's, call coaching, call clinics, & think tank sessions
- Documented career & development plans
- Lead weekly meetings and provide updates on monthly/quarterly targets and highlight opportunities for improvement, giving data driven feedback
- Collaborate with other departments to ensure operations and communication are optimized with a high degree of alignment
- Utilize previous experience to continue building a winning sales process that hones in on the needs of small mobile services business owners
- Drive and encourage feedback loops to help amplify a sales environment focused on the customer and rooted in empathy
- Analyze sales metrics and forecasting to understand if initiative or programs are successful
- Hire the best people, and help them grow
- Updated and improved sales training to reduce ramp up time for new hires
Manager of Customer Service & Sales
TD Canada Trust
12.2010 - 09.2020
- Manage a frontline of 14 Customer Service representatives and 3 Managers ensuring we are living the TD credo and foster a team environment while executing the 5 star process
- Coaching the frontline to performance and sales productivity and a legendary customer experience
- Attend a variety of customer service issues or problems that arise and ensure they are resolved in an appropriate and timely manner
- Ability to react well under pressure, always treating others with respect
- Manage difficult or emotional customer situations effortlessly and responding to meet customers changing needs
- Used data analysis and forecasting to ensure the branch was properly staffed and sale opportunities optimized
- Creating action and development plans to ensure employees are reaching their professional goals
- Handling employee experience issues from absenteeism to professional conduct.
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
Design/Sales Lead
Celebration Homes
11.2017 - 01.2018
- Consulting with clients on design schematic for large scale projects, including drafting and preparing sketches
- First point of contact for all customers during their building process, managing client expectations, attending all client meetings and presentations & site visits
- Leading a new division of Celebration Homes called celebration millworks lead the millwork design, estimating and ordering for that division
- Assist all clients with architectural guidelines and exterior colour/material selections
- Maintaining up to date information on sales leads and current sales through CRM (Co-construct)
- Going through specs and selections with clients to ensure everything is accurate before being sent for pricing
- Set up of all show homes including staging, purchasing items and furniture delivery
- Facilitated all change order sign offs and ensured they were done in a timely manner to keep the build process moving forward
- Effectively handling budgets, ranging in thousands of dollars
- Pulling samples to meet customer requirement and needs while fitting and overall design schematic
- Creating a personalized design experience tailored to my clients needs, while upselling to increase revenue generated for the company
Sales Representative
ADT
03.2008 - 12.2010
- Conduct targeted door-to-door sales campaigns to promote and sell security systems to residential customers
- Engage with potential customers in a friendly and professional manner, building rapport and trust
- Educate homeowners about the benefits of security systems, emphasizing protection against burglary, fire, and other emergencies
- Customize security solutions to meet clients specific needs and preferences of each customer, conducting thorough assessments of their property
- Demonstrate features and functionality of security equipment, including alarms, surveillance cameras, and smart home integration
- Address customer concerns and objections effectively, providing clear and accurate information to alleviate any doubts
- Close sales by presenting compelling offers, discounts, and financing options, ensuring customer satisfaction and retention, exceeding every sales target in my tenure there.
Education
Residential Interiors - Certificate - Interior Design
University of Alberta Faculty of Extension
Edmonton, AB06.2013
Bachelor of Education - Degree - History
University of Alberta
Edmonton, AB06.2009
Skills
Sales Management: Strategizing, planning, and executing sales initiatives to drive revenue growth and exceed targets
Sales Coaching: Developing and delivering training programs to empower sales teams and improve performance
Sales Enablement: Implementing tools and processes to optimize sales effectiveness and efficiency
Data Analysis: Utilizing sales metrics and forecasting to evaluate performance and inform strategic decisions
Cross-Functional Collaboration: Working collaboratively with various departments to ensure alignment and optimize operations
Change Management: Leading change initiatives and fostering adoption of new processes or technologies
Product Positioning: Developing playbooks and strategies to effectively position products in the market
Client-Centric Approach: Demonstrating a deep understanding of client needs and delivering exceptional customer experiences
Generative AI: Leveraging AI technology to gain insights and drive data-driven strategies
Training Development: Designing and delivering engaging training programs to enhance learning and skill development
Adaptability: Thriving in dynamic environments and adapting quickly to evolving business goals and priorities
Communication Skills: Effectively conveying ideas and engaging with stakeholders at all levels
Resourcefulness: Persevering in adversity and finding creative solutions to challenges
Positive Attitude: Maintaining a positive and can-do attitude in all situations
Passion for Innovation: Contributing fresh ideas and approaches to drive innovation and continuous improvement
Awards
- Canadian Home Builders Association Awards for Excellence in Housing, 03/2017, Winner for Best renovation under $200,000.00, over $200,000.00 and Best Exterior working alongside Serenity Contracting for the 2016 Canadian Home Builders Association Awards runner up for best renovation between 200k-500k and Third for best renovation over 500k. Was also a finalist for 2014/2015 in the same categories.
- MVP- TD Canada Trust, 11/2016, I was awarded the most valuable player for my work group in the Edmonton Market. I was also the master of ceremonies for TD at a conference of my peers (around 350 people)
- Champions club- TD Canada Trust, 2014, An all expense paid trip from TD to a tropical destination. This reward is reserved for the top 10% of the company worldwide.
Timeline
Manager, Inbound Sales
Jobber
09.2020 - Current
Design/Sales Lead
Celebration Homes
11.2017 - 01.2018
Manager of Customer Service & Sales
TD Canada Trust
12.2010 - 09.2020
Sales Representative
ADT
03.2008 - 12.2010
Residential Interiors - Certificate - Interior Design
University of Alberta Faculty of Extension
Bachelor of Education - Degree - History
University of Alberta
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