Summary
Overview
Work History
Education
Skills
Timeline
Generic

Valeria Ochoa

Toronto,ON

Summary

Forward-thinking Trade Marketing Manager offering over six years of experience in brand awareness across all channels of marketing and sales distribution. Facilitating implementation of trade marketing strategy. Deadline-driven with excellent communication skills.

Overview

7
7
years of professional experience

Work History

Marketing Assistant

Progressive Mortgages
01.2023 - Current
  • Create B2B marketing plan strategy based on the goals of the company.
  • Managed social media platforms and utilized metrics to increase engagement and campaign performance.
  • Engaged with social media followers and promoted products and events through giveaways and promotional sales.
  • Use CRM tools such as Hubspot, Mailchimp and Zapier.
  • Follow up clients and partners through the mortgage process to update.
  • Nurture the assigned partner portfolio.
  • Meet up with Real Estate Agents and lenders to present our business portfolio.
  • Cultivated strong professional relationships with partners and key clients to drive long-term business development.
  • Collaborated creatively to develop brand content, enhancing identity and engaging audience.

Trade Marketing Manager

Nirsa
01.2022 - 01.2023
  • CPG Industry. #1 Tuna brand in Ecuador.
  • Developed the tuna brand REAL in the two mains channels of distribution in the country
  • Create strategy plans according to the necessity of each channel of distribution
  • Create sales and promotion strategies for the point of sale of each retailer.
  • Collaborated with sales department and marketing team to reach the budget of sales each month
  • Delivered marketing strategy updates to upper-level management.
  • Discussed reports by category, brand and customer with sales and marketing team to identify channel opportunities.
  • Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
  • Train the sales force about the strategy of the brand, attributes, analyze data market and competition results.

National Trade Marketing Manager

ESSITY
01.2017 - 01.2021
  • CPG Industry. #1 feminine hygiene brand in South America.
  • Collaborated with sales department and marketing team to reach sales budget every month.
  • Planned and implemented price, place, promotion strategies according to the needs of the sales channels and retailers.
  • Implemented trade marketing plans in the point of sales to increase sales volume and brand awareness.
  • Assessed projects against budgets and timelines, keeping team and assignments on task.
  • Grew market share by developing sales plan to leverage customer needs forecast.
  • Implemented a efficient category management plan, based on the purpose of the brand.
  • Coordinated marketing events for showcasing product and service offerings.
  • Collected and analyzed market research data for use in forecasting.
  • Planned and facilitated meetings to share marketing plans and explain future business goals to the sales force teams and clients.
  • Interviewed and hired talented individuals to add value to marketing team.
  • Supervised creation of marketing materials.

Trade Marketing Assistant

Platino Agency
10.2016 - 12.2016
  • Created and proposed an efficient trade marketing plan especially for the point of sales in order to increase sales volume and generate brand awareness based on the purpose of the company/brand
  • Exposed the trade marketing plan to the clients.
  • Executed B2B digital trade media strategies and plans for the agency.
  • Supervised production of online and offline marketing materials to create cohesive brand image for several consumer categories.
  • Translated client needs into value proposition to generate sales and profit for company.
  • Optimized point-of-sale campaigns to engage consumers for traffic-generation and sales conversion.
  • Hired a professional team to implemented point-of-sales campaigns.
  • Trained the team previous every point-of-sales campaigns.
  • Exposed the results post trade marketing campaigns.

Education

Engineer in Marketing Management - Marketing Management

Universad Santa Maria
Ecuador
09.2018

Skills

  • Sales
  • Six years of experience in trade marketing
  • Teamwork skills
  • Adaptive capacity
  • Responsibility
  • Positive attitude
  • Budget Forecasting
  • Campaign Performance Tracking
  • Complex Problem Solving
  • Verbal and Written Communication
  • Market Trends Analysis
  • Relationship Building
  • Training and Onboarding
  • Cross-departmental Alignment
  • Product Promotion
  • Microsoft Office
  • Promotional Events

Timeline

Marketing Assistant

Progressive Mortgages
01.2023 - Current

Trade Marketing Manager

Nirsa
01.2022 - 01.2023

National Trade Marketing Manager

ESSITY
01.2017 - 01.2021

Trade Marketing Assistant

Platino Agency
10.2016 - 12.2016

Engineer in Marketing Management - Marketing Management

Universad Santa Maria

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Valeria Ochoa