Valentina Cuomo
Toronto,ON
Summary
Results-driven Sales Professional with 15+ years of proven success in market analysis, strategic planning, business development, account management, and solution-oriented sales. Adept at building and maintaining strong client relationships, with a proven ability to identify client needs, and provide solutions to drive success and achieve goals. Collaborative, hands-on team player skilled at presenting complex solutions to key decision-makers, effectively influencing buying decisions and securing high-value deals
Overview
14
14
years of professional experience
1
1
Certification
Work History
Cloud Sales Partner- Director- Telecom Industry
Sourced Group Inc.
Toronto, ON
09.2021 - Current
- Spearheaded first telecommunications account, growing the business to 10Mill+ making it the lighthouse account. Achieved this milestone through strategic networking and leveraging pre-existing industry relationships, while also forging partnerships with Cloud Service Providers. Maintained clear and consistent communication throughout the process to ensure optimal collaboration and alignment with objectives.
- Achieved a consistent 100% year-over-year surpassing of annual quotas through the implementation of highly effective sales tactics aimed at optimizing revenue generation..
- Developed a comprehensive strategy to reach sales goals and associated metrics through meticulous account planning and the creation of a customer roadmap in collaboration with the customer.
- Managed the end-to-end sales cycles in the different cloud domains and lead role in positioning and selling Cloud services including operations to all Canadian Telco and Media Service Providers.
- Expertly negotiated contracts, securing advantageous terms for both the company and clients. Managed and refined quotes, P&Ls, proposals, and ad-hoc sales collateral to ensure competitive and compelling offerings, thereby facilitating successful deal closures.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
Client Executive- Financial Industry
Bell Canada
Mississauga, ON
02.2019 - 09.2021
- Supported one of Canada's largest International Financial Services Company, both domestically and Globally.
- Achieved presidents club by growing existing account by $3-$5mill+ YoY by collaborating with internal departments to create integrated solutions that addressed complex client challenges effectively.
- Built relationships with customers and community to establish long-term business growth by identifying their needs and providing tailored solution offerings.
- Developed and monitored account plans by staying informed on client business decisions, acquisitions and strategies, reducing churn rates.
- Led client acquisition strategy by harnessing insights from market research to pinpoint lucrative opportunities. Executed multi-faceted approach, including cultivating referral business, conducting targeted cold calls, and actively engaging in industry events, all aimed at driving revenue growth.
Regional Account Manager- Public Sector
Panasonic Canada
Mississauga, ON
02.2018 - 02.2019
- Promoted to Regional Account Manager-Public Sector
- Generated leads through networking, cold calls and industry connections.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Maintained closing ration by 100% by utilizing strategic sales methods.
- Boosted sales by 30% through new business development and client retention.
- Awarded President's club for achieving 130% sales target by using consultative sales techniques.
- Met existing customers to review current services and expand sales opportunities.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Achieved regional sales targets by developing strategic plans and executing effective account management practices.
Senior Inside Sales Representative
Panasonic Canada
Mississauga, ON
02.2016 - 02.2018
- Generated high-quality leads through targeted prospecting activities such as cold calling, email campaigns, and social media outreach.
- Prepared pricing strategies for current customers to enhance sales and increase profitability.
- Boosted sales 20-35% YoY through new business development and 100% client retention.
- Closed multiple smaller deals by working hand in hand with field representatives to develop and target net new business by building out strategic business plan.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Monitored and amplified sales pipeline to maintain flow of potential leads and prospects by utilizing SalesForce.
- Supported outside sales representatives during closing stages of larger deals enabling smoother transition for customers.
- Improved internal communication between inside sales team members by establishing regular meetings where best practices were shared.
Account Development Representative (Mid Market)
Allstream
Toronto, ON
01.2014 - 01.2016
- Promoted to Account Development Representative- (Mid Market) in January 2014.
- Conducted in-depth market research to influence sales strategies, resulting in better targeting of prospects and improved closing rates.
- Negotiated favorable contract terms with clients that led to mutually beneficial partnerships.
- Recorded accurate and efficient records in customer database.
- Achieved Top Rep for net new business in 2015/2016.
- Updated and maintained leads and opportunities in CRM.
- Conducted quarterly business reviews with top clients to ensure their needs were being met and to identify areas of opportunity for future growth.
- Provided timely resolution of customer issues, leading to increased loyalty and repeat business from satisfied clients.
- Collaborated with cross-functional teams to develop tailored solutions for unique customer needs, ensuring client success and retention.
Inside Sales Representative and Lead Management
Allstream
Toronto, ON
03.2010 - 12.2013
- Collaborated with outside sales representatives, marketing and other departments to generate leads and close sales.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Mentored junior team members, providing valuable guidance on best practices for successful inside sales tactics.
- Promoted to Team Lead in 2011
- Led team and provided coaching and mentoring to 10 sales representatives.
- Achieved Presidents club by 110-150% YoY, by using solution selling and value-based selling techniques.
- Assisted management in setting realistic yet challenging goals for individual representatives based on historical data analysis and market trends.
- Expanded market reach by researching potential clients and initiating contact via phone or email to generate interest in company offerings.
Education
Bachelor of Management -
Athabasca University
Athabasca, ABSkills
- Relationship Building
- Critical Thinking
- Self-Directed
- Interpersonal Communication
Languages
English
Native or Bilingual
Certification
- Introduction to AWS Solutions, 2023
- AWS Cloud Practitioner Essentials, 2023
- AWS Partner: Sales Accreditation, 2021
- Google Cloud Sales Credentials. 2020
Timeline
Cloud Sales Partner- Director- Telecom Industry
Sourced Group Inc.
09.2021 - Current
Client Executive- Financial Industry
Bell Canada
02.2019 - 09.2021
Regional Account Manager- Public Sector
Panasonic Canada
02.2018 - 02.2019
Senior Inside Sales Representative
Panasonic Canada
02.2016 - 02.2018
Account Development Representative (Mid Market)
Allstream
01.2014 - 01.2016
Inside Sales Representative and Lead Management
Allstream
03.2010 - 12.2013
Bachelor of Management -
Athabasca University