Valentina Chastain

Introducing PASOME Pet Shop, where creativity meets companionship. As the designer behind this venture, I specialize in crafting apparel, accessories, and home decor for fur babies, ensuring that they perfectly complement the style of their devoted PAWrents. Explore our curated collection and elevate your pet's wardrobe and living spaces with bespoke designs that celebrate the unique bond between pets and their owners at PASOME Pet Shop.

• Assisted in developing content strategy plans by incorporating SEO-friendly keywords within the site's copywriting.
• Designed landing pages that effectively conveyed brand messaging and promoted conversion goals, increasing lead generation potential.
• Optimized web applications for speed, scalability and security.
• Took concepts and produced design mockups and prototypes to strengthen designs, enhance user experiences and improve site interactions.
• Managed multiple website projects simultaneously while adhering to deadlines and maintaining a high level of quality workmanship.
• Crafted SEO strategy and intuitive interface for site to achieve prominent rankings across top browser platforms.
• Adhered to SEO best practices while designing sites.
• Passionate about learning and committed to continual improvement.
• Paid attention to detail while completing assignments.
• Created artwork for product packaging and promotional materials.
• Cultivated mobile-friendly designs for variety of platforms.
• Conceptualized unique logo designs for startups, establishing strong visual identities that resonated with target markets.
• Employed design fundamentals when selecting typography, composition, layout, and color in design work.
• Developed graphics and visual content for social media campaigns.
• Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs.
• Applied color theory and composition techniques to construct appealing designs.
• Developed sustainable clothing lines using eco-friendly materials, strengthening the brand''s commitment to social responsibility.
• Negotiated with vendors to reach ideal product distribution channels and pricing.
• Created unique and trendsetting garments, securing a loyal customer base and positive media coverage.
• Sketched artistic and fresh designs for consideration.
• Conducted market research to identify emerging trends, guiding the development of new collections accordingly.

She's Crafty Blog is your source for honest beauty, lifestyle, and travel reviews. As the creator and blogger, I also serve as a Digital Creator and UGC Coach, providing DIY tutorials for crafting costumes, props, and teaching video/photo editing techniques. Join me for authentic insights and valuable skills to enhance your creative journey.

• Digital Creator || Blog Reviews for top brands; such as KVD Beauty, Guerlain Paris, Dossier Perfumes, ModelOnes etc.
• Created dynamic graphics to accompany blog posts.
• Grew social media following by regularly posting engaging content on multiple platforms tailored to each channel''s unique user base.
• Produced original, creative content for promotional advertisements and marketing materials.
• Wrote fiction or nonfiction prose such as short stories and reviews, as well as advertising material for use in promoting sale of goods and services.
• Optimized website usability for mobile devices, ensuring a seamless browsing experience for all visitors regardless of device type.
• Responded promptly to inquiries from potential advertisers or clients seeking sponsored content or other promotional opportunities.
• Increased website traffic by consistently producing high-quality content and engaging with readers through blog comments and social media.
• Streamlined site navigation by organizing content into clear categories that catered to various reader interests.
• Managed email marketing campaigns to drive traffic back to the blog while keeping subscribers informed about new content updates.
• Enhanced reader engagement, implementing visually appealing layouts with photos, videos, and graphics to supplement written content.
• Composed compelling narratives about personal experiences abroad that resonated with readers.
• Edited and proofread drafts of articles and other documents.
• Chose cover photography or artwork, selected fonts, and arranged designs to attract target readership.
• Promoted and marketed works through social media platforms.
• Expanded brand partnerships by effectively pitching and negotiating collaborations with beauty & lifestyle brands.
• Managed competing deadlines with efficiency.
• Maintained a consistent posting schedule, ensuring fresh content was available for readers on a regular basis.
• Posted regularly on blog and other social media outlets to increase retention, acquisition rates and levels of engagement with blog.
• Customized brand message to reach and capture target audience interest and drive engagement.
• Presented clients with unique copy options based on overall marketing objectives.
• Improved search engine rankings with strategic use of keywords and SEO best practices in blog posts.
• Generated income through affiliate marketing programs, carefully selecting products and services relevant to the target audience.
• Organized and detail-oriented with a strong work ethic.
• Developed and maintained courteous and effective working relationships.
• Passionate about learning and committed to continual improvement.
• Proven ability to learn quickly and adapt to new situations.
• Demonstrated a high level of initiative and creativity while tackling difficult tasks.

A leading provider of end-to-end B2B solutions. INSTASTARS suite of services encompasses a diverse range of strategic offerings, designed to enhance brand identity, expand digital reach, and drive unparalleled success in today's competitive market landscape.

• Gained strong leadership skills by managing projects from start to finish.
• Improved search result rankings with targeted SEO strategy.
• Increased brand awareness through the creation of compelling content for website landing pages, blog posts, and email newsletters.
• Confirmed compliance with regulatory standards and guidelines prior to publication.
• Elevated corporate presentations with powerful narratives that effectively communicated company goals and achievements to target audiences.
• Supported SEO initiatives through strategic keyword incorporation in web content, driving organic traffic growth.
• Created content for websites and online publications.
• Crafted effective call-to-action statements within copy, driving desired consumer behavior and increasing conversion rates.
• Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
• Ensured consistency in brand messaging across multiple channels by adhering to established style guides and tone standards.
• Contributed to a positive brand image by developing compelling storytelling elements for promotional videos.
• Demonstrated strong organizational and time management skills while managing multiple projects.
• Produced original, creative content for promotional advertisements and marketing materials.
• Developed and maintained courteous and effective working relationships.
• Learned and adapted quickly to new technology and software applications.
• Organized and detail-oriented with a strong work ethic.
• Skilled at working independently and collaboratively in a team environment.
• Acted as a team leader in group projects, delegating tasks and providing feedback.
• Adaptable and proficient in learning new concepts quickly and efficiently.
• Worked well in a team setting, providing support and guidance.
• Excellent communication skills, both verbal and written.
• Passionate about learning and committed to continual improvement.
• Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
• Optimized social media presence by creating share-worthy content that encouraged organic reach and audience engagement.
• Customized brand message to reach and capture target audience interest and drive engagement.
• Demonstrated respect, friendliness and willingness to help wherever needed.
• Proven ability to learn quickly and adapt to new situations.
• Demonstrated leadership skills in managing projects from concept to completion.
• Exercised leadership capabilities by successfully motivating and inspiring others.
• Self-motivated, with a strong sense of personal responsibility.
• Paid attention to detail while completing assignments.
• Demonstrated creativity and resourcefulness through the development of innovative solutions.
• Strategic Ad Development: Expertise in formulating strategic ad campaigns tailored to specific target audiences, ensuring maximum impact and engagement.
• Creative Content Curation: Demonstrated ability to curate compelling and visually appealing content, aligning seamlessly with brand messaging and campaign objectives.
• Data-Driven Insights: Utilization of Meta's Business Suite analytics to derive data-driven insights, enabling continuous optimization of ad performance for enhanced results.
• Audience Segmentation Mastery: Proficient in employing advanced audience segmentation techniques within Meta's platform, effectively reaching and resonating with diverse audience segments.
• Adaptive Optimization Strategies: Implementation of adaptive optimization strategies to navigate evolving market dynamics, ensuring campaigns remain effective and responsive.
• Conversion Optimization: Focused on achieving optimal conversion rates by fine-tuning ad content and delivery methods, leveraging Meta's Business Suite tools for impactful results.
• Collaborative Team Player: Collaborated seamlessly with cross-functional teams to align ad strategies with overall marketing objectives and business goals.

My entrepreneurial journey started with SALTEES, an online shop specializing in handmade salt-infused masks and curated apparel collections. While SALTEES faced challenges, it paved the way for valuable insights and the birth of my new project, INSTASTARS.

• Entrepreneurial Resilience: Initiated and founded SALTEES during the early days of the pandemic, showcasing resilience and adaptability.
• Faced challenges with Shopify pricing and app integration, demonstrating financial commitment and determination to make the venture successful.
• Product Development and Research: Conducted in-depth research on mask materials, leading to the creation of unique salt-infused masks with antibacterial properties.
• Recognized the importance of complementary clothing and apparel collections to enhance the overall customer experience.
• E-commerce Expertise: Utilized Shopify as the chosen e-commerce platform but encountered challenges with rising costs and site performance issues.
• Invested time and effort into designing and managing the online store, gaining hands-on experience with various apps for different functionalities.
• Financial Management: Invested personal savings to fund the business, showcasing financial commitment and responsibility.
• Acknowledged the risks and costs associated with entrepreneurship, learning valuable lessons about budgeting and resource allocation.
• Marketing Skills Development: Identified the crucial role of marketing in achieving online business success.
• Transitioned into the role of a Blogger/Digital creator, delving into Influencer Marketing and Social Media Management.
• Social Media Expertise: Regularly engaged with social media platforms through SALTEES, acquiring expertise in content creation and audience engagement.
• Recognized the power of Influencer Marketing and learned the ropes of utilizing platforms like Instagram, TikTok and Pinterest for brand promotion.
• Adaptive Marketing Strategies: Recognized the limitations of paid marketing on social media, revealing the importance of adaptive strategies in the dynamic online landscape.
• Overcame challenges by adapting to new marketing techniques and leveraging organic growth through social media.