Vaishali Sharma
Mississauga,Ontario
Summary
Social Media Marketing Specialist, utilizing my 2+ years of experience in creating and executing successful social media campaigns, developing engaging content, analyzing and reporting on campaign performance, and staying up to date with the latest trends and best practices in social media marketing. My goal is to increase brand awareness, engagement, and conversion rates while delivering exceptional results and exceeding goals for the company.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Student Social Media Marketer
WEE Marketing
01.2025 - Current
- Created engaging social media graphics, boosting user interaction.
- Developed and executed successful social media campaigns across multiple platforms, increasing brand awareness and website traffic.
- Researched trends and best practices to create innovative campaigns.
- Generated leads through compelling, shareable content.
- Managed and grew social media accounts, monitoring analytics and implementing best practices.
Content Writer and Social Media Marketing Associate
Visionnaire
01.2023 - Current
- Created engaging and error-free SEO content, including articles, blog posts, website content, and marketing materials, across diverse industries.
- Researched topics thoroughly, ensuring accuracy and relevance, and adapted writing style to client brands.
- Conducted keyword research for SEO optimization.
- Edited and proofread content for grammar, quality, and AP style.
- Supported social media campaigns, improving customer service utilization and creating engaging content for Facebook, Twitter, and LinkedIn.
Self-Employed Sales and Marketing Manager
Srishti Foods
01.2019 - Current
- Increased revenue 30% via business plan execution.
- Reduced operational costs 20% through innovative techniques.
- Expanded market reach via strategic partnerships.
- Maintained high quality and positive customer feedback.
- Increased sales using bulk orders and social media.
- Conducted market research for new opportunities.
Human Resource Coordinator
Trynocode
09.2020 - 12.2022
- Managed HRIS and employee records.
- Explained benefits and company policies.
- Supported HR with record-keeping and data entry.
- Handled employee inquiries.
- Coordinated training programs.
- Processed employment paperwork.
- Provided HR administrative support.
Human Resource Coordinator
Sri Balaji Air Conditioners
09.2020 - 12.2022
- Prepared financial statements and tender quotations.
- Managed general accounting, ensuring accurate and timely reporting.
- Oversaw order processing, billing, and payment records.
- Implemented and monitored internal controls, including procurement and inventory.
- Created budgets and advised on resource utilization and tax strategies.
- Managed tender delivery, ensuring compliance with requirements.
- Maintained data accuracy and vendor relationships.
- Performed special projects and adhered to professional standards.
Network Analyst Intern
Appin Technology
07.2015 - 01.2016
- Analyzed systems for vulnerabilities and mitigated risks.
- Used Cisco Packet Tracer and created network architecture software.
- Administered software licensing and purchasing.
- Implemented and maintained firewalls and security appliances.
- Monitored server health and upgraded network systems.
- Built and installed server systems.
- Stayed current on network security developments.
Engineering Intern
DRDO
03.2015 - 07.2015
- Collaborated with senior engineers on projects.
- Studied manufacturing processes.
- Provided clerical support to engineering and management.
- Interpreted blueprints and technical drawings.
- Developed Gate Pass software using JavaScript and Java.
Education
MBA - Marketing
Sheridan College
Mississauga, ON08-2024
Master of Arts - English Literature
Indira Gandhi National Open University
India09-2019
Diploma - Networking
Appin Technology
India07-2015
Skills
- Paid advertising
- Creative writing
- Digital marketing
- Social media management
- Market analysis
- Social media strategy
- Interpersonal communication
- Microsoft office and docusign
- Proofreading
- Social media and promotions
- Excellent problem-solving skills
Languages
English
Full Professional
Hindi
Native or Bilingual
French
Limited Working
Certification
- Fundamentals of Digital Marketing Google 2023
- Digital Marketing Certification-Hubspot 2025
- Certified Content Copywriter - Udemy 2023
Timeline
Student Social Media Marketer
WEE Marketing
01.2025 - Current
Content Writer and Social Media Marketing Associate
Visionnaire
01.2023 - Current
Human Resource Coordinator
Trynocode
09.2020 - 12.2022
Human Resource Coordinator
Sri Balaji Air Conditioners
09.2020 - 12.2022
Self-Employed Sales and Marketing Manager
Srishti Foods
01.2019 - Current
Network Analyst Intern
Appin Technology
07.2015 - 01.2016
Engineering Intern
DRDO
03.2015 - 07.2015
MBA - Marketing
Sheridan College
Master of Arts - English Literature
Indira Gandhi National Open University
Diploma - Networking
Appin Technology
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