Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Vaibhav Sharma

Vaibhav Sharma

Summary

With 11+ years of experience in continuous improvement, lean methodologies, IT project management, marketing, and sales operations, I am an accomplished professional with a results-oriented approach. As a Marketing Specialist, I excel in developing creative marketing collateral for diverse projects, ensuring adherence to clear standards and protocols for consistent, high-quality results.

Overview

9
9
years of professional experience

Work History

Marketing Specialist

Best Buy
02.2022 - Current
  • Developed and executed strategic marketing plans, maintaining annual campaign/event schedules to meet deadlines and budgets
  • Led multi-channel marketing campaigns using organic and paid SEO tactics across digital, print, social, and event-based platforms
  • Created and managed the marketing budget, aligning initiatives with long-term business objectives
  • Automated and measured the effectiveness of email marketing campaigns using Campaign Monitor, ensuring compliance with CASL and CAN-SPAM regulations
  • Collaborated with stakeholders to develop customer-centric strategies, content campaigns, and lead nurturing programs
  • Examples of campaign management -
  • Managed holiday campaign which increased the revenue for the least sold products by capitalising digital and traditional marketing tactics
  • Managed Back to School campaign to increase the membership and increase sale for specific products.

Marketing Specialist (Contractor)

JCA Technologies
11.2021 - 03.2023
  • Developing and executing marketing strategic plans
  • Taking the initiative to manage the marketing department including training three coordinators during and after the acquisition which took six months
  • Attending five events across North America for Business Development
  • Managed the project to revamp the website from hard coded to Content Management System
  • Promoting events using social media (Twitter and LinkedIn) using Hootsuite and face to face interactions for business development
  • Managing Google analytics and Search Engine Optimization for specific events and websites
  • Overseeing marketing collaterals for various events using Adobe InDesign and Illustrator
  • Marketing automation through eblast and analyzed the effectiveness of email marketing campaigns using Campaign Monitor.

Marketing Coordinator

Canadian Manufacturers & Exporters
07.2017 - 10.2020
  • Developing and executing marketing strategic plans and maintaining workback schedules a year in advance for all the events, making sure to meet the timelines and budget
  • Liaising with internal and external stakeholders, including video production house and print vendors
  • Leading and executing 8 signature events per year from planning to post event
  • Promoting events using social media (Twitter and LinkedIn) using Hootsuite and face-to-face interactions for business development
  • Managing the administration of 5 websites using WordPress and Squarespace and designing marketing collaterals for various training & events
  • Managing Google analytics and Search Engine Optimization for specific events and websites
  • Shooting, editing, promoting, and facilitating 14 virtual plant tours
  • Designing marketing collaterals for various training and events using Adobe InDesign and Illustrator
  • Promoting events and training through eblast and analyzing the effectiveness of email marketing campaigns using Campaign Monitor
  • Leading a rebranding project with National team, which included creating new brand standard guidelines and revamping the marketing material and website
  • Managing CRM systems, including Salesforce, Campaign Monitor, MPower and active participation in its implementation
  • Reporting using Power BI
  • Enabling and providing training to team members to develop and maintain reports and dashboards on marketing Key Performance Indicators.

Marketing and CRM Associate

ZS Associates
10.2015 - 08.2016
  • Transformed raw data into usable information by creating reports and infographics using Salesforce.com for decision-making
  • Developed 10 communication campaigns and analyzed the success rate to be used by the management
  • Performed data management by cleaning raw data and analyzing trends to gauge various marketing touchpoints
  • Managed clients’ projects with strategic thought process, motivated them to upsell/cross-sell, lead generation and sales funnel management
  • Liaised with global stakeholders to streamline campaign management process which saved 240 hours
  • Member of innovation and impact team to brainstorm ideas for improvement across the department.

Senior Marketing Operations Specialist

Airtel

Sales Operations Associate

Cvent

Education

Diploma in Public Relations, Marketing and Strategic Communications -

The University of Winnipeg
Winnipeg, MB
01.2017

Management Certificate -

The University of Winnipeg
Winnipeg, MB
01.2017

Master of Business Administration -

Guru Gobind Singh Indraprastha University
01.2013

Bachelor of Computers Applications -

Guru Gobind Singh Indraprastha University
01.2010

Skills

  • Adobe Creative Suite
  • Salesforcecom
  • Marketo
  • Campaign Monitor
  • Word Press
  • Hootsuite
  • CRM Management
  • Social Media Marketing

Languages

English
Full Professional

Timeline

Marketing Specialist

Best Buy
02.2022 - Current

Marketing Specialist (Contractor)

JCA Technologies
11.2021 - 03.2023

Marketing Coordinator

Canadian Manufacturers & Exporters
07.2017 - 10.2020

Marketing and CRM Associate

ZS Associates
10.2015 - 08.2016

Senior Marketing Operations Specialist

Airtel

Sales Operations Associate

Cvent

Diploma in Public Relations, Marketing and Strategic Communications -

The University of Winnipeg

Management Certificate -

The University of Winnipeg

Master of Business Administration -

Guru Gobind Singh Indraprastha University

Bachelor of Computers Applications -

Guru Gobind Singh Indraprastha University

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Vaibhav Sharma