Vahid Faal
Toronto,ON
Summary
Accomplished leader, known for driving team performance and retention through effective mentorship. Expert in Digital Marketing (Programmatic,Search, Social) campaign strategies, media buying, and strategic planning, with a proven track record in optimizing operational efficiency and building strong client relationships.
Skilled in project management and team leadership with the ability to adapt quickly and strong problem-solving skills, which is necessary to flourish in high-pressure, fast pace environments. Highly experienced in stakeholder communication, strategic oversight, and fostering collaboration to achieve organizational goals.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Associate Director
Kinesso Canada - an IPG Agency
07.2022 - Current
- Lead a team of six, providing mentorship, guidance, and feedback that resulted in two promotions and improved talent retention.
- Build and maintain strong relationships with internal and external teams, earning a reputation as a knowledgeable, trusted advisor for clients and colleagues.
- Direct the strategy team in developing programmatic campaign strategies for major multinational clients in the CPG and fashion sectors.
- Implement streamlined processes in team workflows, enhancing communication efficiency and execution quality by integrating project management tools and automation into daily operations.
Programmatic Specialist
Xaxis (GroupM)
11.2020 - 06.2022
- Executed diverse campaigns for multiple brands in roles as both Campaign Manager and Account Manager, ensuring alignment with client goals and brand objectives.
- Consulted with clients on campaign optimization, offering strategic advice to enhance performance and create more impactful campaigns.
- Trained a coordinator who achieved a promotion to Campaign Manager role, supporting their career growth through mentorship and skill development.
- Managed up to 50 campaigns across various brands and DSPs, each with distinct objectives, demonstrating expertise in handling high volumes and complex campaign requirements.
- Developed audience and website tagging strategies for both agency and client, providing a robust rationale to enhance targeting accuracy and campaign success.
Programmatic Coordinator
Xaxis (GroupM)
07.2019 - 10.2020
- Supported the Client Service and Trading teams in launching and maintaining various campaigns, ensuring seamless execution and alignment with client goals.
- Tracked campaign progress by providing regular updates and timely follow-ups, ensuring that all team members stayed on track for on-time campaign launches.
- Reviewed pacing during status meetings, making necessary adjustments and updating stakeholders to ensure campaigns stayed on schedule and within performance expectations.
- Collaborated closely with the Campaign Manager to gain hands-on experience with different DSPs and campaign strategies, expanding technical knowledge and expertise.
- Built strong relationships with my manager and supervisor, fostering mutual respect and a positive working dynamic that contributed to a supportive team environment.
Education
Diploma - Creative Advertising
Seneca College of Applied Arts And Technology
North York, None04-2019
Skills
- Relationship development
- Multitasking
- Media Buying
Technical knowledge
Team building and leadership
- Budgeting expertise
- Project Management
- Marketing campaign development
Languages
English
Native or Bilingual
Persian
Native or Bilingual
Certification
- YouTube Certified – YouTube.
- Google Ads Certification – Google.
- Programmatic Advertising Certification – The Trade Desk.
- Amazon DSP - Amazon
Timeline
Associate Director
Kinesso Canada - an IPG Agency
07.2022 - Current
Programmatic Specialist
Xaxis (GroupM)
11.2020 - 06.2022
Programmatic Coordinator
Xaxis (GroupM)
07.2019 - 10.2020
- YouTube Certified – YouTube.
- Google Ads Certification – Google.
- Programmatic Advertising Certification – The Trade Desk.
- Amazon DSP - Amazon
Diploma - Creative Advertising
Seneca College of Applied Arts And Technology
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