ROB LENNON
Mississauga,Canada
Summary
Results-driven growth marketing leader with 15+ years of experience developing and executing comprehensive digital strategies across diverse industries. Proven expertise in: Driving customer acquisition, retention, and lifetime value through multi-channel marketing campaigns Implementing data-driven growth strategies with demonstrated success in both B2C and B2B environments Leading cross-functional teams to deliver integrated marketing initiatives and product launches
Overview
10
10
years of professional experience
1
1
Certification
Work History
DIRECTOR OF GROWTH
Sernes.com
11.2021 - Current
- Company Overview: Streetwear brand selling D2C and B2B
- Led brand strategy and growth initiatives for North American men's streetwear brand
- Drove 4x B2B revenue growth and 2x D2C profitability over 2.5 years
- Reduced operational costs by 30% through process streamlining vendors and network expansion
- Decreased personnel costs by 35% while improving team effectiveness
- Achieved 40% cost reduction in marketing tech-stack while enhancing workflow efficiency
- Streetwear brand selling D2C and B2B
DIRECTOR OF GROWTH
DialTalent Inc and Zapp Consulting Inc
08.2018 - 11.2021
- Founded and scaled two IT staffing firms to $3M/ARR within three years
- Consistently achieved 50%+ YoY revenue growth through strategic initiatives
- Increased profitability by 10-20% YoY through strategic optimizations
- Managed P&L, optimizing operations and contract negotiations
- Built and expanded teams, integrating outsourced resources for optimal delivery
E-COMMERCE MANAGER
Fontem Canada Ltd.
12.2018 - 01.2020
- Architected comprehensive D2C and B2B e-commerce strategies for Canadian market entry
- Led cross-functional teams to set up compliant vape industry e-commerce channels
- Spearheaded platform selection, CX planning, and integration with CRM and inventory systems
- Developed 3-year projections and strategy, ensuring alignment with legal and financial requirements
- Orchestrated collaboration between global partners, dev teams, and internal stakeholders
DIGITAL MARKETING AND E-COMMERCE MANAGER
180 Smoke Vape Store
02.2018 - 11.2018
- Boosted traffic 25% and UX 35% by upgrading e-commerce platform and marketing tech stack
- Increased organic engagement 40% and conversions 20% through content optimization
- Expanded brand awareness 50% via multi-channel campaign across forums and affiliates
- Improved email open rates 25% and clicks 15% through A/B testing and segmentation
- Generated 20% of revenue from new affiliate partnerships
DIGITAL MARKETING & E-COMMERCE CONSULTANT
Freelance
04.2015 - 02.2018
- Boosted conversion rates 40% across 30+ clients via CRO, A/B testing, and funnel optimization
- Increased SaaS client MRR by 50% through targeted ABM and marketing automation strategies
- Launched 6 profitable startups in year one using growth hacking and viral marketing techniques
- Achieved 300% ROAS for e-commerce via omnichannel campaigns and personalization at scale
- Improved CAC:LTV ratio by 30% using predictive analytics and customer segmentation models
Education
Post Graduate Diploma - Sales and Marketing
Indian Institute of Management
Bachelor of Commerce - Business Administration
University of Rajasthan
Skills
- Growth Strategy & Full-Funnel Optimization
- Multi-Channel Paid Media Management
- Customer Acquisition
- Retention & Lifecycle Marketing
- Performance Marketing & Advanced Analytics
- Agile Growth Team Leadership
- Product-Led Growth & Go-To-Market Strategy
- CRO & Experimentation Framework Design
- MarTech Stack Integration & Optimization
- Data-Driven Growth Modeling
- Cross-Functional Growth Initiative Leadership
- E-commerce Platforms
- Analytics and Behavior Tracking
- CRM
- SEO
- Paid Traffic
- Email Marketing
- Social Media Management
- Project Management
- Design Tools
- AI & Automation
- Customer acquisition strategies
- Conversion rate optimization
- Marketing automation
- Growth strategy development
- Influencer partnerships
- Retention and engagement
- Data-driven decision making
- Email marketing campaigns
- Content strategy development
Certification
50+ Certifications in Digital Marketing, E-commerce, Brand Management, and Growth Marketing: From AMA, Meta, Google, CXL, Reforge, Founder, Demand Curve, Authority Hacker, HubSpot, LinkedIn, Udemy, Coursera, Digital Marketer.
Additional Information
Strong analytical skills with a focus on data-driven decision making, Experience working with cross-functional teams in fast-paced environments, Proven track record of successful product launches and go-to-market strategies
Personal Information
Title: Growth Marketer
Industryexperience
- CPG
- Fashion
- Tech (IT, SaaS, Telecom)
- Real Estate
- Staffing
- Vape
- Public Service
- Media
Languages
English
Timeline
DIRECTOR OF GROWTH
Sernes.com
11.2021 - Current
E-COMMERCE MANAGER
Fontem Canada Ltd.
12.2018 - 01.2020
DIRECTOR OF GROWTH
DialTalent Inc and Zapp Consulting Inc
08.2018 - 11.2021
DIGITAL MARKETING AND E-COMMERCE MANAGER
180 Smoke Vape Store
02.2018 - 11.2018
DIGITAL MARKETING & E-COMMERCE CONSULTANT
Freelance
04.2015 - 02.2018
Bachelor of Commerce - Business Administration
University of Rajasthan
Post Graduate Diploma - Sales and Marketing
Indian Institute of Management
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