Summary
Overview
Work History
Education
Timeline
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Utkarsh Singh

Winnipeg,MB

Summary

  • Enthusiastic and seasoned Marketing professional with six years of experience in the manufacturing and education field.
  • Excels in leveraging marketing tools to create engaging marketing campaigns and drive growth.
  • Digital Literacy includes proficient Microsoft Office Suit [Excel, Word, PowerPoint, Outlook], advanced Adobe Suite knowledge and the ability to learn new computer systems quickly.
  • Proficient in Google Ads, Ad campaign management, SEO, and CRM tools.

Overview

15
15
years of professional experience

Work History

Digital Marketing Manager

ExamOnline
12.2021 - 08.2022
  • Ideated strategies for keyword optimization to target users, thus increasing customer acquisition rate by 15% over the quarter
  • Drove paid digital marketing campaigns along with SEO optimization across Google Ads, Gartner Digital and other directory listings
  • Optimized product landing pages from conception to completion and successfully increased re-targeting and conversion by 24% Q-o-Q
  • Strategized copy development for Social Media accounts like LinkedIn, Gartner Digital, and Facebook as well as update them based on business needs
  • Effectively analyzed CRM (Lead squared, ZOHO) traffic and helped convert 20+ leads per month through effective lead conversion and lead management.

Digital Marketing Specialist (Trades)

Syndicate Dyes and Chemicals
12.2019 - 11.2021
  • Effectively rolled out new 3 product launch campaigns for Europe and Asia-Pacific regions
  • Drove marketing efforts by orchestrating Print and Event advertising campaigns in Exhibitions domestically and Internationally
  • Conducted Keyword research and Optimization through SEO and Search engine marketing
  • Analyzed lead traffic using Google Analytics and Salesforce to continuously monitor and improve KPIs like CPC, organic CTR, campaign ROI and keyword rankings
  • Improved Search Engine Optimization using SEMrush and Google Analytics to increase website performance.

Key Account Manager

HDFC Bank Ltd.
06.2015 - 05.2018

Qualitative Analyst (Internship)

Nielsen India
11.2007 - 06.2008

Education

Marketing Management Diploma - Marketing

University of Winnipeg - PACE
Winnipeg, Canada
11.2024

PGDM, Marketing -

IBS-Mumbai
Mumbai, India
04.2015

Timeline

Digital Marketing Manager

ExamOnline
12.2021 - 08.2022

Digital Marketing Specialist (Trades)

Syndicate Dyes and Chemicals
12.2019 - 11.2021

Key Account Manager

HDFC Bank Ltd.
06.2015 - 05.2018

Qualitative Analyst (Internship)

Nielsen India
11.2007 - 06.2008

Marketing Management Diploma - Marketing

University of Winnipeg - PACE

PGDM, Marketing -

IBS-Mumbai

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Utkarsh Singh