Usman Mahmood
Toronto,Canada
Summary
Professional marketing leader with significant expertise in ecommerce and digital marketing. Skilled in developing and executing innovative brand strategies, optimizing online presence, and driving customer engagement. Strong focus on team collaboration, adaptability to changing needs, and delivering impactful results. Adept at leveraging data analytics, SEO, and social media to enhance brand visibility and achieve business objectives.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Digital Marketing & E-commerce Entrepreneur
03.2018 - Current
- Spearheaded e-commerce operations across the USA and Canada, driving significant growth and optimizing performance on major online marketplaces (Amazon, eBay, Walmart, Best Buy)
- Oversee day-to-day operations of the Amazon Seller Central account other online marketplaces, ensuring compliance with policies
- Achieved a remarkable20% year-over-year sales growth for over200 products across multiple niches
- Employed SaaS tools such as Seller Legend for in-depth financial analysis, Helium10 and Jungle Scout for comprehensive product research, Hootsuite for social media marketing and management, and Sellbrite to streamline sales channel management and order fulfillment processes
- Optimized product listings based on customer persona, including titles, descriptions, images, and A+ content, to enhance visibility and drive conversions for existing and new products through in-depth keyword research and SEO
- Collaborated with cross-functional teams to ensure seamless execution of product launches, marketing campaigns, promotional activities and budgets within Amazon's advertising platforms (AMS & DSP)
- Developed and executed innovative social media marketing campaigns on TikTok, Instagram, and Facebook, leveraging target creative content to engage audiences, increase brand awareness and drive sales
- Proactively monitored account health, resolved issues, and maintained strong relationships with Account Managers
- Managed customer inquiries and feedback to improve seller ratings and customer satisfaction
- Tracked key performance indicators (KPIs) such as traffic, conversion rates, and advertising ROI
- Implemented effective inventory management, forecasting, and replenishment strategies across all sales channels
Retail Franchise Owner
08.2016 - 02.2018
- Successfully managed a franchise retail store, driving sales and customer acquisition
- Implemented strategies to enhance customer satisfaction and loyalty, leading to increased repeat business
- Optimized store operations, inventory management, and staff scheduling to improve efficiency and reduce costs
- Executed effective sales and marketing campaigns to attract new customers and drive revenue growth
Project Manager- Channel development
Ooredoo
01.2014 - 12.2015
- Spearheaded the launch of Oman's first indirect telecom channel partnership & established a dedicated B2B salesforce, expanding Ooredoo's market reach and driving business growth
- Managed the launch of15 new stores for Ooredoo Oman through indirect channels, strategically bridging the gap in Ooredoo's retail presence compared to competitor Omantel
- Managed project lifecycles (planning, execution, delivery) using agile methodologies to ensure all B2B indirect channel partnerships were implemented on time, on budget, and within scope
- Fostered collaboration and aligned internal and external stakeholders to achieve desired business objectives for Ooredoo
- Collaborated with the PMO to effectively manage project overlaps and ensure successful project delivery
- Controlled scope creep, managed change requests, and implemented change and risk management processes for projects
Sales & Distribution Strategy & Trade Marketing Mngr.
Jazz
01.2010 - 12.2013
- Led the development and implementation of a nationwide indirect consumer S&D strategy, collaborating with regional leadership to secure buy-in from VimpelCom Group CCO and top management
- Oversaw all aspects of S&D strategy and operations, including budgets, and performance tracking across various regions
- Managed a nationwide Sales & Distribution team of30 for Pakistan's leading cellular company for5 years
- Implemented numerous sales promotions, brand activations, and channel network initiatives (shop branding, conventions)
- Led the event management team for the annual sales conference for4 consecutive years
- Managed project execution for quarterly international sales incentive trips (exceeding100 participants)
- Efficiently managed a yearly budget of USD $5 million for dealer promotions and incentives for4 years
- Prepared and reported key business performance indicators (KPIs) for nationwide sales teams (10 regions,450 franchises) along with competitive analyses, enabling strategic decision-making by senior management
- Collaborated with the marketing team to develop a quarterly trade newsletter, fostering strong relationships and knowledge sharing within the franchise/dealer network
- Developed and cascaded strategies for mass-market and retail distribution channels, encompassing distributor management, franchise/dealer operations, and branded retail development
- Established best practices in inventory management, including automation for prepaid, postpaid, and recharge services
- Championed digital transformation by focusing on digitizing the distribution value chain for products like SIM cards, top-up services, and device logistics
Beeline, Cambodia (a subsidiary of VimpelCom)
12.2012 - 04.2013
- Successfully implemented a new national S&D strategy, resulting in10% increased market share and15% sales growth collaborating with regional sales team and secure buy-in from VimpelCom Group CCO and senior management
- Implemented cost-reduction initiatives by optimizing commission structures and streamlining sales operations
- Led the restructuring of the sales team by region, defining KPIs and targets to drive performance
- Developed comprehensive sales analysis reports to monitor sales quality and identify areas for improvement
Trade Marketing Manager
Jazz
04.2005 - 12.2009
- Developed and implemented customer-centric retail marketing strategies to enhance brand visibility and drive sales at customer service centers, franchise outlets, and retail stores
- Managed the production, and distribution of Point-of-Sale materials to optimize customer conversion at retail touchpoints
- Created and implemented innovative merchandising programs contributing to a competitive advantage for Jazz
- Developed brand standardization guidebook for franchise centers, ensuring consistent brand experience nationwide
- Supported regional sales teams by planning and executing impactful below-the-line (BTL) marketing activities, including events, promotions, and point of sales /out of home campaigns
- Managed large-scale brand activation projects across cities, fostering brand engagement & achieving measurable results
Education
MBA - Marketing Management
Lahore University of Management Sciences (LUMS)
Lahore, Pakistan06-2004
Bachelor of Science - Civil Engineering
University of Engineering & Tech. (UET)
Lahore, Pakistan08-2000
Skills
- Digital Marketing: SEO, PPC, Google Ads, Social Media Marketing (TikTok, Instagram, Facebook) & email marketing
- Data Analysis and Insights: Data-driven decision making, trend analysis, performance optimization
- Project Management: Effective project planning, execution, and management
- Cross-Functional Collaboration: Ability to work effectively with teams across various departments
- Communication and Interpersonal Skills: Strong written and verbal communication, relationship building
- Technical Proficiency: Microsoft Office Suite (Excel, Word, PowerPoint), Google Analytics
Trade show marketing
Competitive analysis
Trade promotion management
Digital marketing strategy
Keyword research
CRM management
Certification
- Digital Marketing Channels, University of Toronto, Canada (Online)
- Digital Marketing Strategy, University of Toronto, Canada (Online)
- Google AI Essential, Google, USA (Online)
- Foundation of Digital Marketing & Ecommerce, Google, USA (Online)
- Digital marketing Analytics in Theory, University of Illinois, USA (Online)
- Marketing in a Digital World, University of Illinois, USA (Online)
- Project Management Professional (PMP), Project Management Institute (PMI), USA (Online)
- Project Scheduling & Planning, Pakistan Engineering Counsel (PEC), Pakistan
Languages
English
Full Professional
Urdu
Native or Bilingual
Punjabi
Native or Bilingual
Accomplishments
- Collaborated with team of 15 in the development of private label brand for Amazon marketplace.
- Supervised team of 30 staff members across 9 regions in Pakistan's Leading telecommunication company.
- Designed and launched the indirect sales channel Project, resulting in a 15% increase in market share for the company.
- Achieved 100% automation by introducing sellbrite for channel integration and order fulfillment tasks.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests
Mountain Biking
Photography
Travelling
Timeline
Digital Marketing & E-commerce Entrepreneur
03.2018 - Current
Retail Franchise Owner
08.2016 - 02.2018
Project Manager- Channel development
Ooredoo
01.2014 - 12.2015
Beeline, Cambodia (a subsidiary of VimpelCom)
12.2012 - 04.2013
Sales & Distribution Strategy & Trade Marketing Mngr.
Jazz
01.2010 - 12.2013
Trade Marketing Manager
Jazz
04.2005 - 12.2009
- Digital Marketing Channels, University of Toronto, Canada (Online)
- Digital Marketing Strategy, University of Toronto, Canada (Online)
- Google AI Essential, Google, USA (Online)
- Foundation of Digital Marketing & Ecommerce, Google, USA (Online)
- Digital marketing Analytics in Theory, University of Illinois, USA (Online)
- Marketing in a Digital World, University of Illinois, USA (Online)
- Project Management Professional (PMP), Project Management Institute (PMI), USA (Online)
- Project Scheduling & Planning, Pakistan Engineering Counsel (PEC), Pakistan
MBA - Marketing Management
Lahore University of Management Sciences (LUMS)
Bachelor of Science - Civil Engineering
University of Engineering & Tech. (UET)
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