Summary
Overview
Work History
Education
Skills
Timeline
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Mujtaba Khan

Digital Media Practitioner
Toronto

Summary

Creative and well-rounded Digital Media Specialist with excellent eye for detail and strong understanding of web strategies. Known for fantastic copywriting, brand management and marketing expertise.

Overview

4
4
years of professional experience

Work History

Social Media Specialist

Plentific
Remote
09.2022 - Current

● Facilitated the development & implementation of lead generation campaigns utilizing FaceBook & Google Ads

● Created systemized, predictable, & highly optimized funnel sequences to convert paid leads into closed clients
● Lead the creation of image & video assets to utilize in paid social & search advertising efforts

Paid Ads Specialist

Thrive
Remote
12.2020 - 08.2022

● Managed FaceBook & Google lead generation campaigns to increase booked call rate by 27% in Q1 & Q2
● Utilized Call Drip, Zapier, and Wordpress to create a full-proof B2B lead gen funnel to acquire new clients
● Built automated workflows and email/sms campaigns inside Hubspot to ensure prospects were nurtured

Digital Media Buyer

JPL
Remote
06.2019 - 11.2020

● Utilized Facebook & Google Ads to deliver high quality, buyer-ready leads to internal sales division
● Built email/SMS marketing automations to nurture pipeline leads to increase conversion rates
● Managed TOF and retargeting ads on FaceBook, Instagram, and Google to generate 6-8x returns

Education

Bachelor's in Computer Science

University of Trent
Peterborough

Skills

Paid Social Advertising

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Timeline

Social Media Specialist

Plentific
09.2022 - Current

Paid Ads Specialist

Thrive
12.2020 - 08.2022

Digital Media Buyer

JPL
06.2019 - 11.2020

Bachelor's in Computer Science

University of Trent
Mujtaba KhanDigital Media Practitioner