Creative and well-rounded Digital Media Specialist with excellent eye for detail and strong understanding of web strategies. Known for fantastic copywriting, brand management and marketing expertise.
● Facilitated the development & implementation of lead generation campaigns utilizing FaceBook & Google Ads
● Created systemized, predictable, & highly optimized funnel sequences to convert paid leads into closed clients
● Lead the creation of image & video assets to utilize in paid social & search advertising efforts
● Managed FaceBook & Google lead generation campaigns to increase booked call rate by 27% in Q1 & Q2
● Utilized Call Drip, Zapier, and Wordpress to create a full-proof B2B lead gen funnel to acquire new clients
● Built automated workflows and email/sms campaigns inside Hubspot to ensure prospects were nurtured
● Utilized Facebook & Google Ads to deliver high quality, buyer-ready leads to internal sales division
● Built email/SMS marketing automations to nurture pipeline leads to increase conversion rates
● Managed TOF and retargeting ads on FaceBook, Instagram, and Google to generate 6-8x returns
Paid Social Advertising
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