Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Languages
Co Curricular Achievements
Area Of Expertise
References
Affiliations
Formula 1, Swimming, Authoring Journalss
Timeline
Generic

Usama Tariq Rasheed

Vancouver,Canada

Summary

Driven and motivated Sales Engineer with exceptional consultative sales skills to help customers solve technical problems. Works in tandem with sales team to exceed customer expectations for functionality, cost-effectiveness and successful system rollout. Offering strong work ethic and track record of building loyal customer relationships.

Overview

10
10
years of professional experience

Work History

Technical Sales Engineer

Reda Chemicals Canada
10.2023 - Current
  • Procurement and Supplier Management: Developed a pivotal role in sourcing and procuring additives and specialty chemicals for multiple industries like mining, construction, pulp and paper, lubricants, oil and gas, paints and coatings, and food.
  • Managed approximately 50 incoming calls and emails per day from customers.
  • Responsible for identifying reliable suppliers, negotiating prices, and establishing contracts to ensure the timely and cost-effective procurement of materials within a budget range
  • Market Analysis and Product Evaluation: Conducted market research by visiting clients, meeting them in exhibitions, and scaling the analysis to identify customer demands, emerging trends, and potential growth opportunities
  • Evaluated the quality, performance, and suitability of various products to meet customer requirements and industry standards
  • This involves comparing technical specifications, conducting laboratory tests, and collaborating with suppliers to select the most appropriate materials for purchase and sale
  • Marketing, Sales and Customer Relationship Management: Part of the business development roles that I inherited was to actively participate in the sale in the sales process by marketing and selling the purchased materials from global suppliers and distributing them to local customers
  • I worked closely with the sales team to develop strategies, generate leads, and secure orders within the specified budget range
  • Hence, building strong customer relationships, as it involves providing technical support, addressing customer concerns, and ensuring customer satisfaction throughout the sales cycle
  • Quality Assurance and Compliance: developed SOPs (Standard Operating Procedures) to ensure the quality and compliance of the purchased materials by collaborating with suppliers to establish quality control measures, perform regular audits, and verify certifications to guarantee that the products meet the required standards and specifications
  • Ensured compliance with international regulations and safety guidelines governing the purchase and sale of chemicals.

Business Development Consultant

Eastern Advance Materials Elite Est.
03.2022 - 09.2023
  • Requirement Gathering and Analysis: Identified the System Development Life Cycle (SDLC) to gather and analyze the requirements for the chemical buying and selling portal
  • Consolidated the users' needs, bifurcated them as buyers and sellers, and identified their specific requirements regarding user interface design, ease of use, and desired results
  • Through interviews, surveys, and stakeholder meetings, the essential features and functionalities were determined
  • User Interface Design and User Experience (UI/UX): Designed the UI/UX to play a crucial role in ensuring a seamless and user-friendly experience for portal users
  • The design focused on simplicity, intuitive navigation, and clear visual elements
  • Prioritized to deploy the minimum number of clicks to reach a desired result, such as searching for products, placing orders, or accessing relevant information
  • The user interface design was aesthetically pleasing, responsive, and compatible with various devices and screen sizes
  • Backend and Frontend Development: The backend development included building a robust and secure database system to store user profiles, product details, transactions, and other relevant data
  • It could handle user authentication, authorization, and ensure data integrity
  • The frontend development focused on creating interactive web pages and interfaces that enable users to navigate the portal, perform actions, and access information seamlessly
  • Invoicing and Transaction Management: The chemical buying and selling portal included a comprehensive invoicing and transaction management system
  • It allowed users to generate invoices, track payments, and manage financial transactions securely
  • The system could support different payment methods, ensure accuracy in calculating prices and taxes, and provided with an audit trail for financial records
  • Updates and Profile Management: To ensure the portal remains up-to-date and responsive to user needs, a mechanism for delivering updates was implemented
  • This included regular maintenance, bug fixes, and adding new features based on user feedback and industry trends
  • Additionally, the portal was offering profile management functionalities, allowing users to create and update their profiles, manage personal information, and customize preferences
  • User profiles would be securely stored and easily accessible for users to make changes when necessary.

Technical Sales Engineer

Reda Chemicals United Trading Est.
08.2022 - 02.2023
  • Procurement and Supplier Management: Developed a pivotal role in sourcing and procuring additives, specialty chemicals, masterbatches, pigments, and reinforcement agents from global suppliers
  • Responsible for identifying reliable suppliers, negotiating prices, and establishing contracts to ensure the timely and cost-effective procurement of materials within the specified budget range
  • Market Analysis and Product Evaluation: Conducted thorough market research and analysis to identify customer demands, emerging trends, and potential growth opportunities
  • Evaluated the quality, performance, and suitability of various products to meet customer requirements and industry standards
  • This involves comparing technical specifications, conducting laboratory tests, and collaborating with suppliers to select the most appropriate materials for purchase and sale
  • Sales and Customer Relationship Management: Part of the business development roles that I inherited was to actively participate in the sale in the sales process by marketing and selling the purchased materials from global suppliers and distributing them to local customers
  • I worked closely with the sales team to develop strategies, generate leads, and secure orders within the specified budget range
  • Hence, building strong customer relationships, as it involves providing technical support, addressing customer concerns, and ensuring customer satisfaction throughout the sales cycle
  • Quality Assurance and Compliance: I developed SOPs (Standard Operating Procedures) to ensure the quality and compliance of the purchased materials by collaborating with suppliers to establish quality control measures, perform regular audits, and verify certifications to guarantee that the products meet the required standards and specifications
  • Ensured compliance with international regulations and safety guidelines governing the purchase and sale of chemicals
  • Documentation and Record-Keeping: Introduced accurate documentation of all procurement and sales activities
  • This included managing purchase orders, invoices, shipping documents, and certificates of analysis
  • Ensured proper record-keeping to track purchases, monitor inventory levels, and support financial and regulatory audits
  • Efficient documentation is essential for maintaining transparency, facilitating efficient communication, and ensuring compliance with legal and regulatory requirements.

Technical Sales Engineer

Al Sharq Plastic Industries Co. Ltd.
08.2018 - 07.2022
  • Sales and Marketing of plastic packaging to FMCGs, F&Bs, Petrochemical, Construction and Dairy Industries using Shrink Hoods, Stretch Film, H/LDPE Films, H/LDPE Bags, HDPE 220L UN Drums and open-top drums
  • Managed and felicitated business development with Chicken Farms for LDPE Chicken Bags, Meat Crates, and Pallets for storing and distributing frozen chickens at outlets
  • Responsible for sales of H/LDPE bags for PS Foam packaging, LDPE Printed Rolls for replacing cardboard tissue boxes, plain liner bags for Powder Coating Companies, and 20L Pails to paint and emulsion producers
  • Created business plans and implemented ideas to increase business evaluation from SR0.850Mil
  • Month in 2018 to SR1.4Mil./month in sales value, translating to over 60% increased sales achieved by July 2022
  • Steered channel sales from 2018 to 2020 for adding new key accounts from FMCG, F&B, Petrochemicals, Construction Chemicals, and Pharmaceutical industries in 4 major cities of the eastern provinces in KSA
  • Developed new projects to enhance businesses quarterly, increased customer satisfaction, and recorded SR21 million/Year collections of due payments and new customers for sustained business Year-on-Year basis
  • Recovered key accounts after re-introducing our business to major Construction Chemicals, Insulation Industry, Aluminum Industry, Plastic Converters, Silicon Producers, and Water Companies in the region and assisted in technical qualification of our packaging products
  • Key accounts developed and managed ranged from Petrochemical Industries (SR3.5Mil/Quarter), Paper Converters (SR1.8Mil/Quarter), Bottled Water Companies (SR1Mil./Quarter), Other Sectors (SR1.3Mil/Quarter)
  • Reported to the Sales Director daily and to the Group CEO (Chief Executive Officer) every quarter.

Technical Sales Engineer

Cerachem India Co. Ltd. (Safety First)
07.2017 - 05.2018
  • Created an online platform for safe use of hazardous chemicals on site which helped engineers for cost effectiveness
  • This created a peer-to-peer discussion forum to harness data for sales benefit for the company to enter new segments of construction, Oil and Gas industries in India
  • Provide insights on marketing construction chemicals to contractors and project management companies (PMCs)
  • Represent the expertise of our products by standard quality assurance of European Certifications (CE) and British Safety Council certification for Safety, Mechanical, Electrical, Computational and Analytical tools for global usability of chemicals – increased the sales margins by curing different recipes of ceramics, mortar and cement special chemicals
  • Managed the business development of the Safety-First App for the product features listings with Safety First Checklists in collaboration with a conglomerate of Youngman, Haws, Karam, 3M, Dickies, SANY, and Putzmeister
  • Reported to the company owner and worked beside the Marketing Head to analyze, identify and promote market trends to develop construction chemicals based on epoxy to outperform the competition with new product launches.

Research Associate

Dr. M.G.R. Educational and Research Institute
04.2014 - 05.2017
  • Key Disciplines: Polymer Matrix Composites, Fiber Glass Reinforcements, Polyethylene Fillers, Poly tetra-phthalate, Polyethylene, Polystyrene, Polycarbonates, Polypropylene and Polyester
  • Project 1 - Journal on “Comparing Properties of Cyanate Modified Epoxy/E-Glass Cross Plied Laminates” Published the research in the American-Eurasian Network for Scientific Information Journal
  • Project 2 – Journal on “Effect of Glass Spheres and Stacking Functionalization on PMC” In association with Combat Vehicles Research and Development Establishment (CVRDE), DRDO
  • Published the research in the IOP Polymer Science Journal
  • Project 3 - Journal on “Green Fuel Utilization for Diesel Engine” In association with Combat Vehicles Research and Development Establishment (CVRDE), DRDO Published the research in the IOP Material Science Journal
  • Project 4 – Journal on “Development of a flat panel Polymer Matrix Composite Radome Structure” Published the research in the Indian Science Technology Journal

Education

Master of Business Administration (MBA) -

University Canada West
Vancouver, BC

Master Diploma in Automotive Design -

CADD Center Training Services
Chennai, India

B. Tech Mechanical Engineering -

Dr. M.G.R. Educational and Research Institute University
Chennai, India

+2 -

Aligarh Muslim University

High School -

International Indian School

Skills

  • Solution selling
  • Sales process optimization
  • Sales Training
  • Product Demonstration
  • Territory Management
  • Competitive Analysis
  • Proposal Writing
  • Team Collaboration
  • Organization skills
  • Relationship Building
  • Sales Proposals
  • Formal presentation skills
  • Pipeline Management
  • Presentation Skills
  • Market Trends
  • Sales closing
  • Technical Documentation
  • Price Structuring
  • Competitor research
  • Sales process engineering
  • Pre-sales support
  • Project Specifications

Accomplishments

  • Exceeded sales targets by 26% in 2019 to 2021.
  • Established new accounts to increase annual revenue, identifying potential customers and presenting product solutions.
  • Upsold new and advanced products and systems to increase sales by $1.5mil/month.
  • Upsold new and advanced products and systems to increase sales by $1mil/month.
  • Collaborated with a team of 30 people in the development of Proctor and Gamble (P&G) and DOW Project.

Languages

English
Native or Bilingual
Urdu
Native or Bilingual
Hindi
Full Professional
Arabic
Professional Working

Co Curricular Achievements

  • The College Representative of Engineering Entrepreneur Cell IIT-Bombay
  • Secured 2nd Place in the Regional Finale – Chennai of ICTACT Youth Talk 2015
  • Winner of Idea India
  • Title of Best Live Report in News Casting at Asian English Olympics ’16
  • Implant Trainee at Integral Coach Factory, Ministry of Railways
  • Winner of Runner-up at the South-Asian Pacific Finale at IIT-Delhi
  • Presented “A Holistic Solution for Cashew Cultivating Farmers”
  • Awarded “Special Mention” while presenting new composite material at the Indian Space Research Organization (ISRO)

Area Of Expertise

  • Strategic Sales Execution
  • Cold Calling
  • Financial Budgeting
  • Cross-Functional Collaboration
  • Salesforce CRM
  • Negotiation Strategies
  • Lead Generation
  • Data Analysis and Reporting
  • SaaS Solution Sales
  • Contract Management
  • Market Insights
  • Customer-Centric Solutions

References

  • Mr Shaikh Rafique Ahmed, Special Projects Advisor, Al Sharq Plastic Industries Co. Ltd., +966-506639266, sahmed3@takweenai.com
  • Dr. M. Ganesan, Joint Registrar, Dr. M.G.R. Educational and Research Institute, University, +91-9380492949, hod-mech@drmgrdu.ac.in

Affiliations

  • Saudi Council of Engineers
  • DMI
  • PMI

Formula 1, Swimming, Authoring Journalss

Avid follower of F1 races and I swim daily for an hour without fail and try to keep a journal of ideas

Timeline

Technical Sales Engineer

Reda Chemicals Canada
10.2023 - Current

Technical Sales Engineer

Reda Chemicals United Trading Est.
08.2022 - 02.2023

Business Development Consultant

Eastern Advance Materials Elite Est.
03.2022 - 09.2023

Technical Sales Engineer

Al Sharq Plastic Industries Co. Ltd.
08.2018 - 07.2022

Technical Sales Engineer

Cerachem India Co. Ltd. (Safety First)
07.2017 - 05.2018

Research Associate

Dr. M.G.R. Educational and Research Institute
04.2014 - 05.2017

Master of Business Administration (MBA) -

University Canada West

Master Diploma in Automotive Design -

CADD Center Training Services

B. Tech Mechanical Engineering -

Dr. M.G.R. Educational and Research Institute University

+2 -

Aligarh Muslim University

High School -

International Indian School

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Usama Tariq Rasheed