Urooj Puri
Unionville
Summary
Creative professional with proven track record in leading artistic initiatives and developing innovative campaigns. Known for strategic approach to brand storytelling and visual communication, consistently delivering impactful results. Collaborative team player with focus on achieving creative goals and adapting to evolving project requirements.
Overview
12
12
years of professional experience
Work History
Creative Director
LeatherUp
08.2016 - 03.2019
- Revamped outdated processes with innovative solutions that led to more efficient production cycles without sacrificing product quality or employee satisfaction levels.
- Coordinated efforts between different departments like engineering, procurement, logistics and sales which resulted in a seamless workflow and faster product delivery times.
- Played an instrumental role in achieving ISO certification for the facility by ensuring compliance with industry standards and best practices.
- Streamlined inventory management, ensuring timely delivery of materials for uninterrupted production operations.
- Motivated team members to consistently achieve their performance objectives, driving overall growth and success of the manufacturing division.
- Enhanced production efficiency by implementing lean manufacturing techniques and optimizing assembly line processes.
- Made sure that products were produced on time and are of good quality.
- Met production targets and tight deadlines by collaborating closely with team members.
- Organized and prepared workstations and materials needed for operations to maximize productivity.
- Examined incoming materials and compared to documentation for accuracy and quality.
- Calibrated machines to maintain required productivity levels and adherence to quality standards.
- Prepared reports and technical documentation of day-to-day production processes.
- Tested products or subassemblies for functionality or quality and troubleshot problems with equipment, devices, or products.
- Reviewed production schedules and streamlined processes.
Digital Media Strategist
Aman Foundation
02.2013 - 11.2015
- Oversaw execution of digital advertising campaigns, provided recap reports and presented renewal opportunities to clients.
- Led brainstorming sessions for creative concept development, resulting in innovative campaign ideas.
- Evaluated emerging trends and technologies in the digital space, incorporating relevant findings into strategic planning efforts.
- Designed campaign performance reports interwoven with strategic insights.
- Enhanced brand visibility by designing and executing social media campaigns tailored to target audiences.
- Trained junior team members on best practices in digital media strategy development and execution.
- Fostered a collaborative work environment by sharing industry insights and expertise with team members.
- Fulfilled digital advertising by coordinating with sales teams, digital content teams and digital revenue team.
- Optimized client''s online presence through effective SEO techniques and content creation.
- Crafted compelling content that resonated with target audiences, driving increased website traffic and conversions.
- Presented detailed reports on campaign performance to stakeholders, highlighting successes and areas for improvement.
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
Producer
Express Media Group
08.2009 - 02.2013
- Presented production ideas and determined creative scenarios for production and delivery.
- Oversaw post-production processes, including video editing and sound mixing, to ensure a polished final product.
- Developed schedules for production, editing, and duplication for timely delivery.
- Coordinated logistics, schedules, and talent management for smooth production flow and optimal results.
- Conducted thorough pre-production planning sessions, ensuring all stakeholders were aligned on project objectives and timelines.
- Facilitated communication between production staff and other departments to synchronize work.
- Planned video shoots in studio and remotely by managing production through stages to completion.
- Coordinated with vendors to obtain supplies needed for shoots at best value for money.
- Managed budgets and allocated resources effectively, ensuring projects were completed on time and within budget constraints.
- Negotiated contracts with vendors, securing favorable terms that contributed to the overall success of each project.
- Led brainstorming sessions with creative teams to develop unique story concepts that resonated with target audiences.
- Maintained project costs through careful budgeting and monitoring of expenditures.
- Liaised with directors, actors and other creative staff to successfully complete projects.
- Conducted post-production reviews to capture learnings and improve future project execution.
- Oversaw selection of music and sound effects, enhancing emotional impact of productions.
- Tailored content to target demographics, increasing engagement and viewership.
- Cultivated diverse network of freelancers to fill specialized roles as needed.
- Boosted project completion rates by streamlining pre-production processes.
- Spearheaded creative meetings, aligning team efforts with project vision.
- Developed storyboards for enhanced narrative structure, resulting in more cohesive final products.
- Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations and difficult individuals to achieve objectives.
Radio Jockey
Radioactive 96 FM "M-Cube (Pvt) Ltd"
10.2006 - 07.2013
- Enhanced listener engagement by curating diverse and relevant playlists for daily radio shows.
- Effectively balanced humor with substantive commentary during on-air segments which kept listeners entertained without sacrificing quality.
- Succeeded in building a loyal fan base through consistent delivery of engaging content tailored to their preferences.
- Created dynamic on-air personas that resonated with target demographics, leading to increased listener loyalty.
- Developed original segments or features that differentiated the show from competitors'' offerings resulting in higher ratings.
- Supported station-wide initiatives such as fundraising drives or awareness campaigns through targeted on-air messaging.
- Streamlined show production by effectively coordinating with producers, technicians, and other staff members.
- Attracted high-profile guests for interviews, providing insightful conversations and increasing listener interest in the show.
- Improved overall cohesion of the radio show by regularly participating in team meetings and offering constructive feedback to colleagues.
- Adapted quickly to changing broadcast technology, seamlessly transitioning between various audio equipment and software systems.
- Boosted audience interaction by managing live call-ins and engaging listeners on social media platforms.
- Increased station ratings by consistently delivering high-quality, entertaining, and informative content.
- Developed strong connections with the local community through live broadcasts at events and partnerships with businesses.
- Maintained up-to-date knowledge of industry trends, incorporating new music genres and styles into regular programming.
Education
Media Sciences - Film, Design & Broadcasting
SZABIST
Karachi, Pakistan12-2011
Skills
- Creative team leadership
- Strategic thinking
- Concept development
- Visual storytelling
- Project management
Languages
English
Native or Bilingual
Hindi
Native or Bilingual
Urdu
Native or Bilingual
Timeline
Creative Director
LeatherUp
08.2016 - 03.2019
Digital Media Strategist
Aman Foundation
02.2013 - 11.2015
Producer
Express Media Group
08.2009 - 02.2013
Radio Jockey
Radioactive 96 FM "M-Cube (Pvt) Ltd"
10.2006 - 07.2013
Media Sciences - Film, Design & Broadcasting
SZABIST
Similar Profiles
Mackenzie ChitwoodMackenzie Chitwood
Eyelash Extension Technician at Self Employed ServicesEyelash Extension Technician at Self Employed Services
Daniel PinkstonDaniel Pinkston
Warehouse Operations Supervisor at NFIWarehouse Operations Supervisor at NFI
Maria Fernanda Camacho PeduzzyMaria Fernanda Camacho Peduzzy
Personal Support Worker at Staff Relief Health Care ServicesPersonal Support Worker at Staff Relief Health Care Services