Summary
Overview
Work History
Education
Skills
Languages
Additional Information
Timeline
Generic

Uraiba Nisar

Niagara Falls,ON

Summary

Goal-oriented marketing professional who understands the importance of cultivating and fostering long lasting client relationships. Being adept at enhancing client-agency relationship and working closely with the creative teams helps me get the results the clients want. It helps ensure that the agency maintains repeat business. Managing the daily workflow of concurrent projects to ensure deliverables are completed on time, on budget and on strategy.


Overview

7
7
years of professional experience

Work History

General Manager - Marketing

Esmail And Ahmed Brothers Pte Ltd (1922)
05.2019 - 09.2020
  • Assist business development internationally through word-of-mouth marketing.
  • To manage various aspects of business related to marketing, sales planning and creating new opportunity for product sales.
  • Build and maintain customer relationships by ensuring the quality of products met their requirements.
  • Handle the import and export of commodities including documentation and entries in import/export books.
  • Draft contracts and export documentation and sharing with the clients.
  • Identify new target market and handle prospective sales inquiry.
  • Participate in International fares such as trade shows in order to interact with current and prospective clients.
  • Maintaining Website content and handling queries made through the website.

Marketing Intern

TheLorry
02.2019 - 05.2019
  • Assist Regional Marketing Manager in conducting Brand Workshop that included Consumer Psychographics, Consumer Persona and Brand Persona across the four countries.
  • Assist Regional Marketing Manager in consolidating the data from the Brand Workshop and utilizing it to make the Brand Book which included the Brand Purpose,
  • Vision and Mission, Brand Persona, Brand Colors and Moodboard for Photography and Videography.
  • Handled social media accounts (Facebook and Instagram) including content creation and posting on social media to create customer engagement and awareness.
  • Develop TheLorry's brand and communication strategies to ensure that the organization achieves integrated marketing communication.
  • Construct a Questionnaire that would help the organization understand the Consumer Demographics and Psychographics better.

Client Service Executive

Circuit FCB
11.2016 - 06.2018
  • Represent agency by being the lead point of contact with the client and cultivate a favorable client-agency relationship.
  • Enhance operational efficiencies by developing open and effective communication. Regularly updating clients on the progress of campaign work using client task status report.
  • Collaborate with creative team for brainstorming and strategizing ideas in line with the campaign brief received from Clients.
  • Ensure that the creative team has everything they require to produce relevant content for the campaigns.
  • Work together with the media team to assist the client with cost-effective media plan solutions ensuring campaign has maximum impact.
  • Assist the agency in bringing new clients on board while maintaining and growing existing business with current clients.
  • Develop and nurture strong strategic relationships with clients to ensure client satisfaction with agencies performance.
  • Organize and prioritize workflow to meet team goals and deadline.


During tenure at Circuit FCB managed to experience working with diverse range of industries including FMCG, Agriculture, Home Furnishing and Medical. The client portfolio included international clients such as Dunkin Donuts, Syngenta, Oreo and local clients such as Master Enterprises, Celeste Home fashion and Medicare.

Marketing Intern

IEdge
01.2014 - 04.2014
  • Represent agency by being the lead point of contact with the client and cultivate a favorable client-agency relationship.
  • Enhance operational efficiencies by developing open and effective communication. Regularly updating clients on the progress of campaign work using client task status report.
  • Collaborate with creative team for brainstorming and strategizing ideas in line with the campaign brief received from Clients.
  • Ensure that the creative team has everything they require to produce relevant content for the campaigns.
  • Work together with the media team to assist the client with cost-effective media plan solutions ensuring campaign has maximum impact.
  • Assist the agency in bringing new clients on board while maintaining and growing existing business with current clients.
  • Develop and nurture strong strategic relationships with clients to ensure client satisfaction with agencies performance.
  • Organize and prioritize workflow to meet team goals and deadline.


During tenure at Circuit FCB managed to experience working with diverse range of industries including FMCG, Agriculture, Home Furnishing and Medical. The client portfolio included international clients such as Dunkin Donuts, Syngenta, Oreo and local clients such as Master Enterprises, Celeste Home fashion and Medicare.

Education

MBA - Marketing

SZABIST
Karachi, Pakistan
01.2016

BBA - Honors

Iqra University
Karachi, Pakistan
05.2014

Skills

  • Leadership and team building
  • Problem Resolution
  • Operations Management
  • Team Player
  • Account Management
  • Campaign Management
  • Microsoft Office
  • Event Organization
  • Time Management

Languages

English
Native or Bilingual
Urdu
Native or Bilingual

Additional Information

Permanent Resident

Timeline

General Manager - Marketing

Esmail And Ahmed Brothers Pte Ltd (1922)
05.2019 - 09.2020

Marketing Intern

TheLorry
02.2019 - 05.2019

Client Service Executive

Circuit FCB
11.2016 - 06.2018

Marketing Intern

IEdge
01.2014 - 04.2014

MBA - Marketing

SZABIST

BBA - Honors

Iqra University
Uraiba Nisar