Sneakers
Umar Yousaf
Business Strategy & Analysis Manager
Burlington,ON
Summary
Accomplished Business Strategy & Analysis Manager with a proven track record, enhancing revenue by 15% through strategic planning and financial analysis. Expert in leveraging data analytics and Salesforce to drive decision-making and operational efficiency. Skilled in cross-functional collaboration and process improvement, demonstrating a strong blend of analytical prowess, project management and financial acumen.
Overview
13
13
years of professional experience
3
3
Certifications
Work History
Business Strategy & Analysis Manager
Intigral
03.2012 - 07.2024
- Led strategic initiatives to support over 200 content acquisitions across various platforms, including VOD, SVOD, TVOD, AVOD, and linear channels, resulting in data-driven investment decisions and optimized content strategy.
- Developed and delivered 100+ high-impact presentations for executive stakeholders, focusing on product performance, budget management, and strategic initiatives that drove company-wide decisions.
- Managed and streamlined the end-to-end RFP process, collaborating with cross-functional teams to enhance response quality and improve process efficiency through advanced analytics and process optimization.
- Orchestrated the creation and execution of a 5-year strategic plan, ensuring that departmental P&L performance remained within 2% of budget targets, aligning with long-term company goals.
- Enhanced financial oversight by refining budget forecasting models, delivering accurate financial projections and re-forecasts that informed strategic decisions for senior management and the Board.
- Produced monthly KPI reports that directly influenced content strategy, resulting in significant revenue optimization and improved performance metrics.
- Conducted 20+ strategic analyses to align internal and client expectations, strengthening stakeholder relationships and driving project success.
- Designed and implemented 50+ business case simulations to support strategic planning, sales initiatives, and product development, contributing to increased market competitiveness.
- Revamped 10+ key operational processes, driving efficiency improvements and streamlining workflows across the organization.
Business Analyst
Cobone.com
02.2011 - 02.2012
- Analyzed customer purchase trends over a 12-month period, identifying key sales drivers that led to a 15% increase in revenue through strategic process enhancements.
- Directed the implementation of Salesforce CRM, ensuring smooth integration and improving sales process efficiency across departments.
- Leveraged Salesforce data to optimize sales strategies, driving operational performance improvements and better customer engagement.
Education
Bachelor of Science - Mechanical Engineering
American University Sharjah
UAE 05.2001 -
Skills
- Strategic Planning: Strategic development, long-term planning, business strategy
- Financial Analysis: Budgeting, forecasting, P&L management, financial modeling
- Process Improvement: Process optimization, efficiency enhancement, workflow redesign
- Data Analysis: KPI reporting, predictive modeling, data-driven decision making
- Project Management: RFP management, cross-functional collaboration, stakeholder management
- Technical Skills: MS Office, Tableau, Google Analytics, Ariba, Salesforce
Certification
Certified Financial Modeller | International Academy of Business and Financial Management
Interests
Cars
Outdoor Activities
Timeline
Business Strategy & Analysis Manager
Intigral
03.2012 - 07.2024
Business Analyst
Cobone.com
02.2011 - 02.2012
Bachelor of Science - Mechanical Engineering
American University Sharjah
05.2001 -
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