Yemei Tian
Chino,CA
Summary
A Master of Public Administration graduate from the University of Southern California, with a solid foundation in public policy, collaborative governance, and program evaluation. Possesses hands-on experience in strategic communication, social media management, and content creation in fast-paced environments. Eager to apply data analysis and administrative skills to contribute to public communication and community engagement initiatives for the City of Los Angeles.
Overview
6
6
years of professional experience
Work History
Marketing Intern
Longxing Economy Devlopment Limited Company
Qian'an, China
07.2025 - 09.2025
- Coordinated the business travel and on-site logistics for the executive team to attend the Yiling Pharmaceutical business development conference, and was responsible for recording and analyzing key cooperation insights.
- Coordinated the cooperation meetings between the marketing department and Yihai Kerry Arawana Holdings Company, handled all logistics from guest reception to technical equipment setup, and prepared detailed meeting minutes to track the implementation of key decisions.
- Conducted research on brand and industry trends in the health and wellness category to provide data for strategic reports, and assisted in preparing presentation materials and briefing documents for executive meetings.
CREATOR ACCOUNT MANAGER
BrandPal
Glendale , CA
03.2025 - 07.2025
- Conducted a competitive analysis for the educational course program, analyzing over 6 competing agencies and their core marketing content from both the merchant end and the creator end.
- Focused on introducing and nurturing new creator talents, we developed onboarding materials (promotional brochures, SOPs for live streaming, and content creation), and initiated contact with 800 potential creators via email, achieving a nearly 40% response rate for collaboration.
- Managed relationships with a portfolio of over 120 TikTok Shop content creators, serving as their primary communicator.
- Authored weekly and monthly performance feedback reports for the top 20 creators, analyzing performance metrics to develop personalized support strategies in areas such as product selection, video production, and live streaming techniques.
- Established and managed over 6 category-specific creator community groups on Discord and WhatsApp, providing a dedicated support channel, and sharing weekly updates on platform benefits, trends, and brand campaigns to maintain high creator retention and satisfaction.
Operational Specialist
BrandPal
Glendale
01.2025 - 07.2025
- Created live-stream scripts for multiple products from over 10 brands. Provided training for hosts to enhance live-stream performance and engagement.
- Directed and participated in over 100 live-stream events, leading operational efforts by assisting hosts and managing studio equipment setup.
- Created analytical reports after each event, which helped increase the average viewer engagement by 30%. Reports included key performance metrics, engagement analysis, host performance, and actionable recommendations.
- Established long-term partnerships with leading Asian brands (e.g., Carslan, Semix, and Rom&nd) by producing high-quality video content and averaging 70 videos per week.
- Created and managed 6 social media accounts in multiple categories (sports, beauty, fashion, and electronics) across platforms like YouTube, Facebook, and TikTok, growing audience engagement reach by 30% for three key accounts.
INTERN ASSISTANT TO THE DIRECTOR OF THE PRESIDENT'
Tangshan Pioneer Real Estate Group
Qian'an, China
01.2020 - 04.2020
- Coordinated logistical arrangements for executive business travel, ensuring efficiency and adherence to the schedule.
- Managed and prioritized executive correspondence, serving as a primary point of contact, and ensuring a timely communication flow.
- Drafted and distributed key official documents, including internal memos and reports for the chairman's office.
- Recorded detailed minutes during executive meetings, and tracked the implementation of key decisions to ensure follow-through on strategic initiatives.
Education
Master of Arts - Public Administration
University of Southern California
Los Angeles05-2025
Bachelor of Arts - Business Economics
University of California, Riverside
Riverside03-2023
Skills
Microsoft Office (Expert), Communication, Customer Service, Project Management, Content Creation, Influencer Management, Social Media, Data Analysis, Executive Support, Administrative Operations, TikTok, Social Commerce
Languages
English
Full Professional
Chinese (Mandarin)
Native/ Bilingual
Timeline
Marketing Intern
Longxing Economy Devlopment Limited Company
07.2025 - 09.2025
CREATOR ACCOUNT MANAGER
BrandPal
03.2025 - 07.2025
Operational Specialist
BrandPal
01.2025 - 07.2025
INTERN ASSISTANT TO THE DIRECTOR OF THE PRESIDENT'
Tangshan Pioneer Real Estate Group
01.2020 - 04.2020
Master of Arts - Public Administration
University of Southern California
Bachelor of Arts - Business Economics
University of California, Riverside