Summary
Overview
Work History
Education
Skills
Timeline
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TYLER TERSIGNI

Niagara-on-the-lake

Summary

A results-driven marketing professional with extensive experience in B2B SaaS, demand generation, and go-to-market strategies. Proven track record in lead generation, brand positioning, and digital marketing, driving over $1M+ in new revenue across multiple roles. Skilled in Account-Based Marketing (ABM), marketing automation, and data-driven decision-making to optimize sales pipeline efficiency. Adept at collaborating cross-functionally to execute high-impact campaigns that align with business objectives.

Overview

12
12
years of professional experience

Work History

Marketing Wellbeing

TELUS Health
04.2022 - Current
  • Led the transition process from Sprout to TELUS Wellbeing, including sunsetting Sprout’s web presence and assets
  • Collaborated with the marketing team to develop and execute the go-to-market strategy for Wellbeing
  • Developed and wrote all ad copy and CTA’s for LinkedIn campaigns, supporting Wellbeing lead generation as part of the go-to-market strategy
  • Catalogued, updated, and converted all Sprout marketing collateral and sales tools for TELUS Wellbeing, incorporating language, region, legal, and brand updates
  • Developed and designed the Wellbeing webpage and landing pages for lead generation
  • Created compelling marketing briefs to ensure alignment with business objectives and desired outcomes
  • Possess deep understanding of TELUS Health’s corporate infrastructure, processes, and legal procedures to efficiently implement and manage marketing campaigns
  • Collaborated closely with brand and legal teams to maintain consistent messaging and uphold brand identity

Senior Manager, Marketing

Sprout
06.2018 - 03.2022
  • Developed, executed and managed a holistic marketing strategy driving over $600K in new business ARR
  • Developed targeted ad campaigns to drive lead generation, collaborating closely with content writers to create compelling, high-converting messaging resulting in 124% lead attainment
  • Implemented fully automated email nurture campaigns, including outbound email sequences by funnel stage, re-engagement campaigns for cold leads, and remarketing initiatives to boost brand awareness and drive conversion
  • Led the redesign and launch of the Sprout website, optimizing inbound lead generation and organic SEO, doubling web traffic month-over-month for the first year, and increasing organic MQL web conversion by 80%
  • Strengthened domain authority, increasing our Moz score by 72% through PR, link-building strategies, and keyword-driven blog content
  • Established Sprout as the highest-rated wellbeing program in the market, achieving over 500 reviews with a 4.5/5-star rating on Capterra, Software Advice, and GetApp, leading to a 10% contribution to total MQL’s at a CPL of under $30
  • Implemented a robust lead scoring system integrated with data enrichment software to accurately qualify and prioritize high win probability sales opportunities, enhancing conversion rates and sales efficiency
  • Designed and implemented a data-driven Account-Based Marketing (ABM) strategy, leveraging intent data, predictive analytics, and personalized outreach to target and engage high-value accounts
  • Aligned closely with sales to refine targeting criteria, optimize engagement tactics and automate the delivery of marketing assets

Marketing Manager

CMiC (Computer Methods)
03.2013 - 06.2018
  • Rebranded and launched CMiC’s cloud division, generating $1M+ in new revenue within three years
  • Positioned CMiC as the only construction ERP system with a single-source-of-truth database, differentiating us from our competitors
  • Strengthened sales pipeline efficiency through high-impact marketing materials and client case studies
  • Led print and digital advertising campaigns that increased brand recognition and drove lead generation
  • Automated and optimized outbound email campaigns via HubSpot, contributing 30% of total lead generation
  • Organized CMiC’s annual four-day client conference, attracting 400+ attendees and securing over $100k in sponsorship revenue
  • Spearheaded participation in 20+ industry conferences and trade shows annually, driving 15% of total sales

Education

Bachelor Degree - Marketing

Seneca College
06.2012

Skills

  • Go-to-Market (GTM) Strategy Development
  • Demand Generation & Lead Nurturing
  • Account-Based Marketing (ABM)
  • SEO & Content Marketing
  • Marketing Automation & CRM Optimization
  • Brand Positioning & Messaging

Timeline

Marketing Wellbeing

TELUS Health
04.2022 - Current

Senior Manager, Marketing

Sprout
06.2018 - 03.2022

Marketing Manager

CMiC (Computer Methods)
03.2013 - 06.2018

Bachelor Degree - Marketing

Seneca College

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