Tyler Goold
Chula Vista
Summary
Sales and Marketing Executive with over 20 years of experience in driving revenue growth and managing key accounts. Proven expertise in business development, brand management, and digital marketing initiatives. Skilled in designing effective advertising campaigns across various platforms, enhancing customer satisfaction, and increasing market share. Strong leadership abilities in building and training high-performing teams to achieve strategic goals.
Overview
29
29
years of professional experience
Work History
Solution Sales Specialist
Old Dominion Freight Line, Inc.
San Diego
10.2021 - Current
- Developed customized solutions for client shipping and logistics needs to drive satisfaction.
- Analyzed market trends to identify new sales opportunities and expand service offerings.
- Collaborated with cross-functional teams to enhance overall service capabilities.
- Managed client relationships, focusing on retention and positive experiences.
- Delivered presentations to clients, highlighting innovative service features.
- Implemented strategies to streamline sales processes and improve efficiency.
- Maintained knowledge of industry regulations and standards to ensure compliance.
Marketing Manager
Discflo Corporation
San Diego
02.2020 - Current
- Find and develop new business moving them through the sales funnel
- Develop and maintain relationships with all global distributors with the express goal of growing partner sales and expanding offerings
- Manage and plan yearly trade show calendar including design and promotion of events
- Attend all trade shows as the forward facing brand ambassador for the company
- Develop and maintain multiple brand messages based on global market
- Design and manage Wordpress websites including all programs to capture incoming lead generation efforts
- Manage robust email marketing campaigns
- Find and prequalify leads for sales team through use of various tools and channels
- Design all collateral and online marketing materials
- Manage and maintain all paid online and social media marketing
- Report to CEO on all ad budget spends and analytics as it pertains to marketing efforts
- Manage and recommend complete marketing budget with review annually
- Manage team of sales professionals to reach company sales goals
Team Lead and Agent
REMAX Clarity
San Diego
10.2016 - 01.2020
- Find and develop new business moving them through the sales funnel
- Develop and maintain relationships with lenders, home inspectors, and other vendors ensure that all terms and conditions of purchase agreement are met before closing
- Compare recent property sales to current holdings to ensure competitive market price
- Help clients decide between financing options to ensure satisfaction
- Keep up to date on competitive real estate knowledge through attending conventions, reviewing listings and trade journals
- Experience with legal matters related to the real estate sales process
- Generate lists of properties compatible with buyer requests and needs
- Arrange meetings between buyers and sellers when terms need to be negotiated
- Assist in negotiation of terms surrounding purchases
- Coordinate property closings and oversee closing procedures
- Prepare formal documents such as purchase agreements, deeds, and leases
- Arrange for title searches
- Accompany and advise buyers during visits and inspections to ensure satisfaction with value and condition of property
Chief Strategist
Persono Group
Chula Vista
10.2013 - 01.2017
- Consulted with business owners on brand strategy and marketing strategy
- Grow business through sales calls and presentations
- Worked closely with sales to team and in-house marketing departments to deliver high end graphics and creative pieces to reach overall marketing goals.
- Worked to upgrade the current brand of clients through development of new collateral material, new web presence and integration of social media and email campaigns to give a well-balanced and up to date look and feel to all things marketing related
- Developed and maintained calendar of deliverables for multiple clients while tracking success and metrics of each individual campaign.
- Created and delivered content strategy for blog marketing, PR campaigns, SEO and Social Media campaigns.
- Directed and coordinated marketing activities and policies to promote products and services.
- Reviewed the financial aspects of product development, such as budgets, expenditures and research and development appropriations.
- Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.
- Initiated market research studies and analyzed findings.
- Analyzed business developments and monitored market trends.
Marketing Director
Preferred Healthcare Registry
San Diego
11.2010 - 07.2013
- Successfully transitioned a marketing strategy that consisted exclusively of direct mail to an integrated approach with a focus on social media, e-mail and other digital avenues.
- Worked closely with sales to team to assess individual territory needs and developed strategies and messaging that reached the desired demographic producing strong results.
- Developed new partnerships with hospitals and skilled nursing facilities to grow placement possibilities across the country
- Upgraded the current brand through development of new collateral material, new web presence and integration of social channels to give a well-balanced and up to date look and feel to all things company related.
- Analyzed third-party data and investigated new growth opportunities.
- Coordinated art and graphics creation for effective merchandising.
- Identified value propositions and key messages for all of the company's marketing campaigns.
Vice President Sales and Marketing
Cornucopia Enterprises
Redding
01.2001 - 01.2010
- Successfully drove all aspects of sales and marketing efforts for this growing full-service advertising agency with a diverse client base.
- Lead forward-thinking marketing team.
- Worked closely with existing and prospective clients to define individual needs.
- Developed and executed custom marketing strategies including brand development and positioning, graphics development, media buying and placement, print / television / radio production, social media marketing, and promotional events.
- Conducted extensive regional market research and analysis to identify areas for growth.
- Expanded advertising services, and successfully lead product development initiatives.
- Continually upheld the corporate values of integrity, openness, customer service, and results.
- Built and managed sales team and art department
- Managed projects utilizing a variety of CRMs including Salesforce
- Responsible for all business development leading to growth of business by over 50%
- Developed and nurtured relationships with clients and vendors
- Built, managed and maintained customer websites, social media campaigns and email marketing through analytics and tracking.
Sales and Marketing Coordinator
Digital Art Solutions
Tempe
01.1997 - 01.2001
- Played an integral role on a highly productive multi-media marketing team that specialized in designing print and online collateral.
- Established national dealer accounts, pricing, and programs and managed all print media relationships.
- Assisted with developing web-based promotions and communicating marketing programs.
- Attended and managed trade show sales staff for up to 18 trade shows each year nationwide.
Education
MBA - Organizational Leadership
Southern New Hampshire University
11.2021
Bachelor of Science - Business, E-Business Emphasis, Business, Marketing and Advertising coursework, Communications and Journalism coursework
University of Phoenix
Tempe, AZ01.2006
Skills
- Business development and sales strategies
- Social media marketing and engagement
- Strategic thinking
- Creative innovation
- Digital marketing
- Organizational skills
- Graphic design
- Marketing plan development
- Market research
- Email and direct mail campaigns
- Exceptional copywriting
- Management expertise
- Leadership skills
- Brand management and story development
- Online and mobile marketing tools
- Strategic marketing
Additional Information
Member National Association of Realtors, Licensed Real Estate Agent - State of California, Board Member, California Surf Museum 2012 - 2016, Volunteer Youth Leader 2006 - Present Full-time Volunteer, Missionary, The Church of Jesus Christ of Latter Day Saints, Columbus, OH 1994 - 1996
Timeline
Solution Sales Specialist
Old Dominion Freight Line, Inc.
10.2021 - Current
Marketing Manager
Discflo Corporation
02.2020 - Current
Team Lead and Agent
REMAX Clarity
10.2016 - 01.2020
Chief Strategist
Persono Group
10.2013 - 01.2017
Marketing Director
Preferred Healthcare Registry
11.2010 - 07.2013
Vice President Sales and Marketing
Cornucopia Enterprises
01.2001 - 01.2010
Sales and Marketing Coordinator
Digital Art Solutions
01.1997 - 01.2001
MBA - Organizational Leadership
Southern New Hampshire University
Bachelor of Science - Business, E-Business Emphasis, Business, Marketing and Advertising coursework, Communications and Journalism coursework
University of Phoenix