Tyler Gibson

• Oversee a sales team of 30+ professionals, responsible for generating $100M in annual revenue.

• Develop and implement strategic sales plans to achieve corporate goals and objectives.

• Lead the sales participation in new product development and data evolution projects expansion which has helped the business consistently grow in double digits.

• Foster relationships with organizations largest clients, securing long-term contracts and partnerships.

• Collaborate across the business with all different teams to align sales strategies with business goals.

• In 2022 was awarded Sales Leader of the year across the entire organization.

• This business is a marketing agency specializing in Automotive that was acquired by Trader Corporation.
• The founders exited the business and revenue was on a sharp decline when I took on managing all areas of the business to start to transition different functions back to the parent company.
• Was responsible for managing all areas of the businesses operations.
• Significant change management required as part of this role with downsizing and integration efforts into parent company.
• Was able to stabilize and grow the business after the founders left.
• As part of this experience we launched nearly 1000 automotive websites during the course of the time I was there.
• Revenue that I was responsible for in this business was approximetely $3.0M annualized.

• Directed sales activities across multiple provinces, over achieving sales targets consistently.

• Implemented sales training programs that improved team productivity and assisted with Training teams across the country

• Developed strong relationships with key clients, and managed relationships with the majority of our largest customers in the western half of the country.

• Analyzed market data to identify trends and adjust our teams sales strategies accordingly.

• Exceeded sales targets by every month through effective client relationship management.

• Conducted product demonstrations and presentations to prospective clients.

• Maintained detailed records of sales activities and client interactions.

• Managed a customer account list of on average about 100 dealers in an outsides sales role.