Summary
Overview
Work History
Timeline
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Tyler Franch

Toronto,ON

Summary

Multi-talented business leader bringing [Number] years of experience as successful [Job Title]. Strategic problem solver and change manager. Visionary executive implements plans that meet current and future needs. Key expertise in [Type] industry.

Overview

20
20
years of professional experience

Work History

Fashion Director & Stylist

Freelance
International
09.2004 - Current
  • On-air fashion and Style Expert for Citytv’s Cityline, Breakfast Television, City News, Entertainment Tonight Canada, E! News, The Social and more
  • Stylist for international brands such as British Vogue, Paper Magazine, Da Man, Elle Canada, Fashion Magazine Canada, The Toronto Star Newspaper, The Globe & Mail and more
  • Retail Consultant and collaborator to H&M, Canada Goose, Holt Renfrew, TNT – The New Trend, UGG, Adidas, Roots and more.

Vice President, Fashion Director & Creative

Hudson’s Bay
Toronto, Ontario
06.2015 - 06.2023
  • Key stakeholder for all fashion campaigns across owned and paid channels
  • Production, editing, concepts and strategy
  • Responsible for overseeing The Room’s fashion direction, merchandising, creative direction, marketing, and strategic partnerships
  • Led fashion direction for private and national brands at Hudson's Bay, overseeing product lifecycle including forecast, brand sourcing, planning, buying, production, marketing, and visual merchandising
  • Drove strategic branded partnership initiatives, resulting in significant growth through designer appearances, high-value events, and multi-category activations, such as exclusive assortments, pop-ups and trunk shows
  • Managed partnership with Toronto Raptors and MLSE; generated 1.07B impressions, increasing brand awareness and favourability of The Bay
  • Produced, led creative/marketing, and designed exclusive iconic HBC stripes collaborations with Jeremy Scott for MOSCHINO, Coach, Converse, Barbie, Ralph Lauren, and more
  • Introduced the first Canadian LEVI's tailored shop in Canada, with a focus on young customer acquisition and growth
  • Curated and creatively led OMNI pop-ups, such as SHOP BLK (highlighting Black designers and brands), Nostalgia Project (featuring 90s-inspired products, both national and private brand activation), Sustainability Edits, Canadian Designers, Emerging talent from Soule, Australia, Copenhagen, and more
  • Successfully executed marketing initiatives and revamped brand matrix to boost customer GMV gross margin YoY by 25% through increased adoption by Gen Z, the fastest-growing segment
  • Collaborated with cross-functional teams to drive growth of TheBay.com through digital insights and assortments
  • Collaborated with merchants, marketing, and creative teams to deliver seasonal fashion direction based on trend forecasting, business trends, and consumer insight for Canada’s largest OMNI channel retailer
  • Acted as the company's spokesperson across various channels, including media partnerships, internal and external events, mentorship programs, and judging panels
  • Represented Hudson’s Bay at international fashion weeks and trade shows in Paris, New York, Milan, London, Copenhagen, Seoul, Australia, Tbilisi, and more
  • Responsible for Hudson Bay's commitment to signing the 15% pledge in support of diversifying the product offering for its customers and for launching the first Hudson's Bay Fashion Fund supporting emerging BIPOC designers and brands in Canada.

Senior Style & Market Editor

FLARE MAGAZINE
Toronto, Ontario
02.2014 - 03.2015
  • Identified market trends each season to conceptualize, style and write displays for front-of-book market pages
  • Produced fashion features, concept, style, casting, location scouts, bookings and scheduling
  • Maintained and continually developed market books for both public relations representatives and fashion brands
  • Partnered with the sales team by strengthening existing and new relationships with past and present advertisers
  • Covered the international and national markets by attending fashion weeks, media previews, showrooms and fashion presentations
  • Represented the FLARE brand through various outlets including daily contributions to digital platforms, on-air style segments and a variety of events.

Fashion Editor

CHATELAINE MAGAZINE
Toronto, Ontario
04.2010 - 06.2014
  • Styled and co-produced all national and international fashion editorials
  • Oversaw all fact-checking for the style credits in each issue, leading monthly production for the fashion & style dept
  • Represented the Chatelaine brand through various outlets including daily contributions to digital platforms, on-air style segments and collaboration opportunities
  • Edited all market pages in the front of the book style section
  • Lead Fashion Direction for all celebrity talent editorials including covers and cover stories.

Visual Director

CLUB MONACO
Toronto, Ontario
01.2008 - 01.2010
  • Curated national planograms and window displays for Canadian locations
  • Managed national team of visual merchandisers across 50+ doors
  • Lead seasonal window displays including consumer moments such as holiday etc.

SR. Creative Manager, Collaborations

TOPSHOP/TOPMAN
London, England
01.2005 - 01.2008
  • Lead in-store creative for all brand collaborations including the launch of Kate Moss x Topshop and more
  • Contributed to brand and celebrity acquisition for all collaborations
  • Managed team of in-store merchandisers, stylists and project managers.

Timeline

Vice President, Fashion Director & Creative

Hudson’s Bay
06.2015 - 06.2023

Senior Style & Market Editor

FLARE MAGAZINE
02.2014 - 03.2015

Fashion Editor

CHATELAINE MAGAZINE
04.2010 - 06.2014

Visual Director

CLUB MONACO
01.2008 - 01.2010

SR. Creative Manager, Collaborations

TOPSHOP/TOPMAN
01.2005 - 01.2008

Fashion Director & Stylist

Freelance
09.2004 - Current

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