Tyler Faurlin
Thousand Oaks,CA
Summary
Extensive experience scaling small brands into dominating their niche through social channels. This experience includes both strategy and execution through a well-communicated action plan with management. Ability to be both a team player and director, and can delegate tasks necessary to scale.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
SalonCity
11.2023 - Current
- Created new brand social strategy, increasing organic social sales by 150%
- Grew referral traffic from organic social by 40% in 3 months and grew followers by 120% in 6 months
- Directed creation of social assets while contributing to content on-site with clients
- Manage the content generation process for the brand & new opportunities planning
- Pull data, draw insights, and determine valuable trends to plan future strategy
- Responsible for outlining key social metrics, substantiating related business outcomes, and verifying them on monthly and annual basis
Digital Marketing Manager
Rainmaker Games
03.2022 - 04.2023
- Increased marketing partnerships from 5 to 20 monthly
- Initiated 30% more partnerships with large-scale companies
- Converted $500 social ad campaign to 6000+ website clicks & followers
- Coordinated project direction with internal stakeholders
Social Media Content Creator
TikTok
02.2020 - Current
- Account growth to 740,000+ followers from consistency and originality
- Received 50K+ views per day and 10M per month during 2021/2022
- Produced creative assets for delivery across numerous social platforms
- Edited short videos to create captivating content with strategic messaging
- Presented drafts and ideas for clients.
Team Leader
Target
04.2019 - 03.2021
Marketing Coordinator
Xternity
01.2023 - 11.2023
- Manage growth of affiliate marketing channel
- Assist with paid search, social and SEO
- Initiated weekly updates on industry news, boosting page shares/impressions by 50%
- Blog posts and optimizing them for SEO
- Analyze campaign performance data to optimize ROI.
Education
Bachelor of Science, Kinesiology -
CALIFORNIA STATE UNIVERSITY NORTHRIDGE
Los Angeles, CA05.2022
Skills
- Paid media
- Social Content Strategy
- Influencer agreement negotiations
- Social data reporting
- Insight analysis
- Sprout Social
- Project management
- Excel
- Google Sheets
- Powerpoint
- Google Ads
- Strong written and verbal interpersonal-communication
Certification
GOOGLE ADS - MEASUREMENTS CERTIFICATION, 08/2023, 194342095, Measuring & optimizing Google Ads performance
Timeline
Digital Marketing Specialist
SalonCity
11.2023 - Current
Marketing Coordinator
Xternity
01.2023 - 11.2023
Digital Marketing Manager
Rainmaker Games
03.2022 - 04.2023
Social Media Content Creator
TikTok
02.2020 - Current
Team Leader
Target
04.2019 - 03.2021
Bachelor of Science, Kinesiology -
CALIFORNIA STATE UNIVERSITY NORTHRIDGE
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