Ty Casella
Castaic
Summary
Dynamic DSD Sales Representative with a proven track record at Republic National Distributing Company, excelling in client support and territory growth. Recognized for consistently exceeding sales quotas through strategic upselling and exceptional customer relationship management. Equipped with a robust background in fostering client relationships and achieving sales targets. Known for strong focus on teamwork and delivering results. Able to Adapt to changing market conditions and skilled in persuasive communication and strategic planning.
Overview
13
13
years of professional experience
Work History
DSD Sales Representative
REPUBLIC NATIONAL DISTRIBUTING COMPANY
09.2016 - Current
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Increased sales revenue by identifying and targeting high-potential accounts.
- Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
- Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
- Achieved top performer status consistently through dedication to meeting goals and exceeding expectations.
- Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Cultivated deep understanding of product features to answer questions and overcome objections.
- Participated in trade shows and conferences to network and generate leads.
- Developed and maintained strong working relationships with professionals within assigned territory.
- Stayed up-to-date with industry trends to position company as market leader.
- Managed portfolio of high-value accounts, ensuring they received exceptional service.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Achieved or exceeded company-defined sales quotas.
- Met existing customers to review current services and expand sales opportunities.
- Attended monthly sales meetings and quarterly sales trainings.
- Monitored service after sale and implemented quick and effective problem resolutions.
Sales Representative/Merchandiser
Okami Sushi
02.2014 - 08.2016
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Updated pricing and signage to complete product displays and educate customers.
- Inspected merchandise for quality and arranged proper display location on floor.
- Managed inventory levels with regular monitoring, ordering, and stock replenishment for optimal product availability.
- Answered customer questions regarding store merchandise, department information, and pricing.
- Verified products appeared at correct locations in proper quantities.
- Completed efficient store resets to prepare store for special promotions and seasonal updates.
- Enhanced customer satisfaction by providing product knowledge and recommending suitable items based on individual needs.
- Boosted sales by implementing effective merchandising strategies and visually appealing displays.
- Maximized floor space utilization by rearranging fixtures according to changing business needs and customer traffic patterns.
- Collaborated with store management to develop promotional plans and execute timely merchandise resets.
- Coordinated with store management to identify and capitalize on cross-merchandising opportunities.
- Generated additional sales opportunities with upselling and cross-selling techniques.
Bartender
Lucilles Smokehouse BBQ
06.2012 - 08.2014
- Served high customer volumes during special events, nights, and weekends.
- Managed cash handling duties responsibly, ensuring accurate accounting at the end of each shift.
- Performed opening and closing duties, printing sales reports, setting up for incoming shift, preparing cash drawers, and taking inventory.
- Efficiently opened or closed the bar according to established procedures, ensuring preparedness for each shift.
- Contributed to a positive work environment through effective teamwork and communication with colleagues.
- Developed loyal clientele by consistently delivering outstanding service and engaging in friendly conversation.
- Maintained a clean and organized workspace, ensuring compliance with health and safety regulations.
- Increased customer satisfaction by providing excellent service and crafting high-quality cocktails.
- Organized bar inventory and storage procedures to keep stock within optimal levels and meet expected customer demands.
- Upsold menu items to customers, driving up per sale revenues and maximizing profits.
- Educated customers on drink options, making personalized recommendations based on preferences or dietary restrictions.
- Handled simultaneous customer, team, and business needs while avoiding unnecessary delays or errors.
- Obtained cash bank and stocked service bar to prepare for operation.
- Increased repeat customer numbers, creating welcoming atmosphere and remembering regulars' favorite drinks.
- Developed loyal clientele by engaging in friendly conversations and providing exceptional service.
- Adapted to fast-paced environment, effectively managing multiple drink orders simultaneously without compromising quality.
- Managed inventory to prevent shortages, conducting weekly stock checks and placing timely orders.
- Resolved customer complaints with empathy and professionalism, turning potentially negative experiences into positive ones.
- Handled cash and card transactions accurately, reducing discrepancies and balancing till at end of each shift.
- Used extensive knowledge of beer, wine and spirits to make informed recommendations to customers.
Education
Associate of Arts - Business
College of The Canyons
Valencia, CASkills
- Motivated team player
- Relationship building
- Problem-solving
- Customer Service-oriented
- Account management
- Goal oriented
- Sales closing
- Relationship cultivation
- Sales presentations
- Sales management
- Territory management
- High energy
- Sales strategies
- Networking
- Territory development
- Customer focused-service
- Upselling strategies
- Revenue and profit maximization
- Strategic sales techniques
- Territory growth
- Resolution-oriented
- Persuasive negotiator
- Excellent presentation skills
- Opportunity identification
Accomplishments
- Sales Representative of the Year.
- Grew territory by 10-12% annually
- Successfully launched new products.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
Languages
English
Native or Bilingual
Spanish
Full Professional
Timeline
DSD Sales Representative
REPUBLIC NATIONAL DISTRIBUTING COMPANY
09.2016 - Current
Sales Representative/Merchandiser
Okami Sushi
02.2014 - 08.2016
Bartender
Lucilles Smokehouse BBQ
06.2012 - 08.2014
Associate of Arts - Business
College of The Canyons