Tsenu Zelleke

• Updated Apartment613's weekly Spotify playlist and blog column.
• Edited and published “Gig Picks: Live Music Calendar” monthly column.
• Supported photographers and contributors by researching information about performances.
• Maintained calendar of live music events for Apartment613 readers and contributors.
• Supported stakeholders in programming events with local creatives.

• Prepared daily internal media monitoring report, compiling news stories that are of interest to production sector and members.
• Provided analytics support and created summary reports across functions (Google, Twitter, and Facebook) detailing successes and failures of communication campaigns and strategies.
• Assisted with execution of communications activities related to advocacy campaigns, in support of CMPA policy and advocacy objectives.
• Oversaw content development for CMPA social media channel growing Linkedin engagement by over 110%.
• Assisted in drafting and posting updates to CMPA website and project microsites.

• Oversaw translation, design, and printing processes of all public- facing CATSA documents and materials.
• Continued development and maintenance of CATSA's websites.
• Supported management in planning, creation, issuance, and follow-up for communications.
• Developed and implemented communication strategies and information programs.
• Managed internal communications, including production and management of print and electronic newsletters.
• Monitored international, regional, and local media for coverage of aviation industry, identifying trends in aviation security, during COVID-19 pandemic.

• Drafted proposals, reports, remarks and talking points on various bilateral topics such as Space Program, USMCA and Youth Ambassadors.
• Conducted research on variety of U.S.-Canada related topics including culture and education, media landscape, cross-border trade, health, science, sports diplomacy and human rights.
• Assisted in monitoring news and arranging media interviews for U.S. government officials.
• Assisted in programming visiting U.S. government sponsored speakers.
• Monitored and developed content for social media platforms under supervision.
• Supported public affairs team in conceptualizing and developing news releases, annual reports, fact sheets, talking points, editorials, presentations, events, volunteer initiatives, philanthropic efforts, and community outreach videos.

• Revamped media/community relations program, expanding targeted audience and reducing costs/time.
• Created company page on Facebook to facilitate interaction with members of Ethiopian community.
• Utilized streaming and social video to bring events to broader audiences.
• Monitored and evaluated web analytics to recommend proactive adjustments to strategies.
• Developed and implemented strategies to improve quality and reach of social media and student engagement activities, resulting in approximately 50% increase in program participation despite 25% budget cuts.

• Conversed with team to maintain project schedules by managing deadlines and adjusting workflow as needed in addition to prioritizing key milestones in each project.
• Upheld quality standards by inputting, monitoring and evaluation strategies.
• Created debriefs and presentations on climate change policy, specifically analyzing Carbon Tax in Ontario.

• Surveyed web and social media assets to identify current and best practices.
• Developed guidelines and procedures documents for internal use.
• Utilized social media to implement strategic objectives of company.
• Drafted communication products for internal and external audiences (PPT, briefing notes, web content, emails).
• Collected and analyzed quantitative and qualitative research using focus groups and surveys for purpose of making marketing or digital communication recommendations.

Specialization in, Strategic Public Opinion and Policy Analysis