TRUDIE MITSCHANG

Lead executive communications for the offices of the President and Chief Marketing Officer at VMware. Manage marketing communications and initiatives for the Healthcare Practice team at Cisco. Partner with cross functional teams to align internal and external messaging for global conferences and product launches.

• Design and managed quarterly Town Halls and employee communications for 40K+ employees.
• Craft messages for organizational change initiatives in partnership with business unit and HR leaders.
• Monitor communication outcomes by surveying and analyzing attendance data and feedback metrics.

Lead culture change, narrative development, copywriting, and content creation for clients in the healthcare, higher education, financial services, technology, and hospitality industries.

• Strategize on branding and positioning for new product launches.
• Spearhead comprehensive marketing campaigns for plastic surgeons and cosmetic dentists
• Multiple Platinum MarCom award-winner for national feature articles in two Biopharmaceutical magazines.

Management consultant and account lead for Fortune 500 and higher education clients. Led high-performing teams on strategic engagements including culture transformation, EVP program launches, and change initiatives.

• Oversaw $1.3mm Visa account, to strategize and execute employee engagement, communications and culture transformation initiatives.
• Simultaneously drove multiple projects to completion while overseeing budgets and SOW development.
• Managed budgets, SOW development and led new business initiatives.

Pioneered and stood up an internal communications department for the leading tribal gaming property in Southern California. Led a team of 6 training and development specialists to revise the leadership development program. Partnered with 10 divisional VPs to build an inclusive communications culture.

• Collaborated with HR and Marketing to align internal and external branding and use storytelling techniques to engage an audience of 5K+ employees.
• Coached General Manager and 10 divisional VPs on internal communication strategies resulting in a 20% increase in employee engagement scores.
• Rebranded leadership training and development program with a new hybrid approach. Achieved 80% participation within first 90 days.

Oversaw all copywriting and brand messaging for four continuing education verticals in the Allied Health Field. Owned the brand voice, company narrative and messaging strategy in partnership with the Creative Director.

• Used digital marketing, email and copywriting best practices to highlight the company’s unique value proposition garnering a 4% increase in customer conversion rates.
• Led crisis communications during a major leadership change resulting in a smooth leadership transition and increased employee trust scores.

Drove brand marketing and communications for the nation's largest biopharmaceutical distributor. Served as lead copywriter and content creator for two national publications and three websites.

• Wrote customer-facing communications, white papers and web content to drive plasma product sales.
• Researched and wrote white papers, new product launch materials and marketing collateral for rare disease treatments and plasma products.