Troy McDonald
Redondo Beach,CA
Summary
Dynamic digital marketing professional with experience at Fabletics, skilled in social media management and data analysis. Proven track record of enhancing brand awareness through innovative campaigns and engaging content. Adept at collaborating with teams to drive customer engagement and optimize marketing strategies, resulting in significant lead generation and improved campaign performance.
Overview
2
2
years of professional experience
Work History
Digital Marketing Intern
George Mason University Athletics
08.2023 - 12.2025
- Created engaging content for Pinterest, Facebook, and Instagram.
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
- Designed and presented social media campaign ideas.
- Tracked social media trends and adapted to attract target follower demographic.
- Improved brand awareness by developing and implementing targeted social media campaigns.
- Assisted in creating visually compelling graphics for social media platforms, increasing engagement among followers.
- Identified thought leaders and influencers to promote and engage in brand activities.
- Assisted marketing coordinators and graphic designers with website copywriting and proofing.
- Tracked and analyzed web analytics to recommend proactive adjustments to strategies.
- Boosted lead generation with the creation of engaging email marketing campaigns.
- Participated in brainstorming sessions to generate innovative ideas for new marketing campaigns that resonate with target audiences effectively.
- Worked with HootSuite and Google Analytics to create information uniformity.
- Assisted in tracking and reporting marketing campaign performance, identifying key trends for continuous improvement of future efforts.
Volleyball Coach
St. James Volleyball Club
08.2023 - 08.2025
- Provided guidance and mentorship to volleyball athletes to help reach full potential.
- Collaborated with fellow coaches to share best practices, leading to overall program improvement.
- Established a supportive environment that encouraged growth, accountability, sportsmanship among players.
- Created positive and encouraging environment to motivate athletes to give best efforts.
- Worked individually with players when struggling to enhancer confidence and strengthen court skills.
- Motivated athletes to continually improve their skills both on and off the court, resulting in increased success at competitive events.
- Enhanced athletes'' skills through targeted drills, strength training, and individualized coaching.
Assistant Operations Manager
EXurb Fitness Gym
08.2023 - 08.2025
- Managed daily operations effectively, ensuring timely completion of tasks and accurate reporting of results.
- Improved communication within the team through regular meetings, updates, and open channels of communication.
- Coordinated with General Manager in different operational issues and promotional activities.
- Helped team members maintain business professionalism by coaching each on methods for delivering exceptional service to every customer.
- Maintained a safe work environment by prioritizing employee health and safety in all decision-making processes.
- Ensured compliance with company policies as well as legal regulations at both federal and local levels.
- Taught employees how to collaborate on daily job tasks and achieve service targets.
- Developed comprehensive reports to inform management decisions.
- Oversaw daily operations to ensure compliance with industry standards.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Interacted well with customers to build connections and nurture relationships.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
Growth Marketing Intern
Fabletics
06.2024 - 08.2024
- Participated in brainstorming sessions to generate innovative ideas for new marketing initiatives.
- Coordinated with sales teams to ensure smooth handoff of leads generated from marketing initiatives.
- Assisted in tracking campaign success using analytics tools such as Google Analytics or Mixpanel for informed decision-making processes.
- Analyzed data to identify trends, opportunities, and areas for improvement in marketing efforts.
- Collaborated with cross-functional teams to develop and execute growth strategies that aligned with company goals.
- Increased brand awareness with the creation of compelling visual materials for email marketing, blog posts, and advertisements.
- Conducted competitor analyses to stay updated on industry trends which helped refine growth strategies.
- Researched interesting and relevant content to capture interest and improve site traffic.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Utilized specialized software to capture and process data.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Tracked key metrics and developed spreadsheets and data models.
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
Education
Bachelor of Science - Sports Management
George Mason University
Fairfax, VA08-2025
Skills
- Creative thinking
- Social media management
- Google analytics
- Social media marketing
- Customer engagement
- Data analysis
- Outbound marketing
- Team collaboration
Accomplishments
- Achieved [Result] by completing [Task] with accuracy and efficiency.
- Collaborated with team of [Number] in the development of [Project name].
Timeline
Growth Marketing Intern
Fabletics
06.2024 - 08.2024
Digital Marketing Intern
George Mason University Athletics
08.2023 - 12.2025
Volleyball Coach
St. James Volleyball Club
08.2023 - 08.2025
Assistant Operations Manager
EXurb Fitness Gym
08.2023 - 08.2025
Bachelor of Science - Sports Management
George Mason University
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