Trisha Utomi
Toronto,ON
Summary
An accomplished and results-oriented Communications Professional known for developing impactful and engaging content that meets organizational goals. Out-of-the-box thinker who excels at managing multiple projects while producing successful outcomes. Passionate about researching, writing and storytelling.
Overview
6
6
years of professional experience
Work History
Marketing and Content Specialist
Human, Professionals
01.2021 - Current
- Produced a wide variety of communications products for the CEO, including (but not limited to): speeches, decks, reports, HRPA CEO Insights blog posts, video, articles, op-eds, briefing notes, board reports, memos, and social media posts.
- Developed excellent strategic marketing plans and communications campaigns that achieved or surpassed desired business objectives. For example, HRPA's high profile HR Tomorrow Toronto forum exceeded its registration target by 30% due to the marketing campaign.
- Used various market research tools and techniques to gather, analyze and interpret data to help improve communication projects and processes.
Marketing and Communications Coordinator
Electro-Federation Canada
12.2019 - 01.2021
- Wrote effective CEO speeches, announcements and press releases which helped improve member engagement, according to EFC's member surveys.
- Analyzed data to determine effectiveness of communications channels and projects. Prepared reports for the Board with findings and developed recommendations accordingly.
- Delivered and created innovative social media content that helped increase EFC's LinkedIn following by 6% in one year.
Marketing and Communications Coordinator
Canadian Franchise
12.2017 - 12.2019
- Recognized regularly by senior staff and peers for launching new products that significantly improved member engagement and the organization's revenue such as the launch of CFA's first podcast.
- Translated complex franchising and business ideas and concepts into readable copy, fun infographics and engaging videos.
- Nurtured strong and trusting relationships with internal and external stakeholders. Regularly improved efforts to support both staff and clients with nuanced communications requirements by planning, coordinating and delivering communications that met their needs.
Communications Assistant
World Blind Union
05.2017 - 12.2017
- Worked closely with the CEO to develop Marrakesh Treaty resources and information for target audiences.
- Created original social media content and managed company Facebook, Twitter, Instagram and LinkedIn social media platforms to improve brand awareness.
- Managed the organization's English, French and Spanish website.
Education
Postgraduate Certificate - Communications and Government Relations
Seneca College
Toronto, ON04.2016
Bachelor of Arts - English Literature
University of Toronto (St. George Campus)
Toronto, ON11.2014
Skills
- Strong writing and editing skills
- Stakeholder management
- Excellent planning and organization skills
- Strong project management and presentation skills
- Problem-solving skills
- Detail-oriented
- Team player and self-starter
- Advanced proficiency in Google Analytics, Microsoft Office products including MS Word, Excel and PowerPoint Proficiency in other products including WordPress, Adobe Creative Suite, Mailchimp, HubSpot, CRM and Hootsuite
Languages
English
Native or Bilingual
French
Limited Working
Spanish
Limited Working
Affiliations
Member of the Canadian Marketing Association
Timeline
Marketing and Content Specialist
Human, Professionals
01.2021 - Current
Marketing and Communications Coordinator
Electro-Federation Canada
12.2019 - 01.2021
Marketing and Communications Coordinator
Canadian Franchise
12.2017 - 12.2019
Communications Assistant
World Blind Union
05.2017 - 12.2017
Postgraduate Certificate - Communications and Government Relations
Seneca College
Bachelor of Arts - English Literature
University of Toronto (St. George Campus)
Similar Profiles
Shanice NgShanice Ng
Assistant Manager, Skills Development Specialist at Institute for Human Resource Professionals (IHRP)Assistant Manager, Skills Development Specialist at Institute for Human Resource Professionals (IHRP)
Juan RestrepoJuan Restrepo
HRIS Analyst at Human Capital ProfessionalsHRIS Analyst at Human Capital Professionals
Kate GaffinKate Gaffin
Founder, Virtual Presenter, Business Coach at Human To Human SellingFounder, Virtual Presenter, Business Coach at Human To Human Selling