Trisha Garcia
Los Angeles
Summary
Strategic and data-driven marketing professional with 13+ years of experience leveraging analytics and market insights to drive product positioning, go-to-market strategy, and campaign optimization. Proven track record of leading cross-functional initiatives, translating complex data into compelling customer-facing narratives, and enabling teams through actionable insights and scalable processes. Skilled in aligning marketing strategy with business objectives in high-growth, fast-paced environments.
Overview
17
17
years of professional experience
Work History
Senior Marketing Analyst, Operations
West Coast University
Los Angeles
01.2022 - Current
- Led data-driven strategy for new campaign rollouts, synthesizing market, competitor, and customer insights to support messaging and targeting across multiple channels.
- Partnered with cross-functional teams (Marketing Ops, Product, Admissions, and Support) to develop and launch strategies for new features and outreach initiatives.
- Created internal dashboards and visualizations using Power BI to enable real-time visibility into marketing and operational performance.
- Influenced executive decisions by transforming quantitative and qualitative data into compelling, insight-driven narratives and presentations.
- Developed repeatable testing and reporting frameworks to evaluate marketing performance and improve engagement across email, SMS, and phone channels.
- Collaborated with creative and content teams to align messaging with customer needs and ensure consistent brand storytelling.
Senior Assistant Director, Enrollment Management Analytics
Pepperdine University, Graziadio School of Business
Los Angeles
07.2018 - 12.2021
- Led the development, implementation, and maintenance of analytics tools and methodologies to inform enrollment management strategies.
- Collaborated with department managers to assess data reporting tools and implement enhancements for improved reliability and integrity.
- Analyzed complex business problems using data-driven insights to guide decision-making.
- Performed data mining and quality monitoring to identify trends and patterns, informing business and operational decisions.
- Provided supervision, guidance, and mentorship to the Enrollment Analytics team, fostering professional development and achieving departmental goals.
- Tracked and assigned budget investment priorities based on critical objectives.
Data Operations Manager
Pepperdine University
Los Angeles
07.2016 - 07.2018
- Performed data reporting and analysis using Salesforce CRM and PeopleSoft to strategize recruitment goals.
- Developed forecasts and yield information based on business data analysis.
- Collaborated across departments to provide data-driven insights on the student lifecycle.
- Managed program reports to evaluate year-over-year performance and progress towards goals.
Lead Marketing Analyst
Pepperdine University
Los Angeles
09.2014 - 07.2016
- Collaborated across departments to provide data, research, and analysis for marketing plans.
- Analyzed CRM, social media, and enterprise data to optimize customer conversions.
- Prepared custom reports with quantitative data and qualitative recommendations.
- Developed program analysis and performance reports for stakeholder meetings.
- Improved CRM historical data accuracy from 55% to 92%, enabling accurate year-over-year performance tracking.
- Managed vendor billing, internal accounting reporting, and created sales contracts and amendments.
- Awards: Staff Excellence Recognition Award (Winter 2015), The Traveling George Award (Winter 2015).
Digital Analyst – Campaign Manager
OMD
Los Angeles
10.2013 - 09.2014
- Managed campaigns for Nissan and Infiniti, conducting research and implementing best practices to improve performance against digital goals.
- Developed monthly statistical reports and dashboards to communicate campaign performance and benchmarking.
- Provided ongoing and post-campaign analysis, insights, and recommendations to strategists and planners.
Database Analyst – Campaign Manager
TBWA\Chiat\Day
Los Angeles
07.2012 - 10.2013
- Managed campaigns for Nissan and Infiniti, developing and implementing program timelines.
- Collaborated with the Creative Team to develop list targeting strategies and customer segmentation for direct mail and email campaigns.
- Managed external vendor list processing, campaign execution, and post-campaign analysis.
- Oversaw external data processing vendors and third-party list suppliers.
- Assisted internal Production with letter-shop instructions and quality control of mail files.
Marketing/Business Development Coordinator
GBH Communications
Glendale
01.2011 - 05.2012
- Created summary reports and visualizations of trends and forecasts using Excel and PowerPoint for senior leadership.
- Managed business development activities for approximately 500 clients, including multibillion-dollar corporations.
- Created and executed monthly marketing plans and campaigns, resulting in increased new business, customer retention, and brand awareness.
- Coordinated contract issues with senior management and underwriters.
Marketing Coordinator
Datatel, Inc. (Ellucian)
Fairfax
01.2010 - 01.2011
- Created and presented reports detailing price-to-win activities and results to business development staff and senior leadership.
- Assisted in creating brand awareness campaigns across traditional, online, and social media channels.
- Managed project schedules for collaborative projects to ensure timely completion.
- Supervised, trained, and developed staff/interns in research and analytical techniques.
Marketing Support Assistant
Datatel, Inc. (Ellucian)
Fairfax
06.2008 - 01.2010
- Assisted with the development and production of marketing collateral.
- Monitored client and prospect inquiries from various channels.
- Assisted in trade show coordination, including booth design, logistics, and staffing.
- Provided general administrative support for the Marketing Division.
- Awards: Personal Achievement Award (Summer 2009), Outstanding Marketing Team Achievement Award (Fall 2009), Outstanding Personal Achievement Award (Winter 2009), Employee of the Quarter (Spring 2010).
Education
Master of Business Administration -
University of Phoenix
Pasadena, CA01.2013
Bachelor of Science - Marketing
George Mason University
Fairfax, VA01.2008
Skills
- Data Analysis & Visualization
- SQL Server
- Microsoft Power BI
- Excel
- Access
- Marketing Technologies
- Salesforce CRM
- Salesforce Marketing Cloud
- LinkedIn Campaign Reporting
- Business Intelligence
- Predictive Analytics
- A/B Testing
- Multivariate Testing
- Market Research
- Competitive Analysis
- Microsoft Word
- PowerPoint
- PeopleSoft
- Business CAS
- CampusVue
- Anthology
- Lightcast
- Esri
- SAP Concur
Core Skills
SQL Server, Microsoft Power BI, Excel, Access, Salesforce CRM, Salesforce Marketing Cloud, LinkedIn Campaign Reporting, Predictive Analytics, A/B Testing, Multivariate Testing, Market Research, Competitive Analysis, Microsoft Word, PowerPoint, PeopleSoft, Business CAS, CampusVue, Anthology, Lightcast, Esri, SAP Concur
Timeline
Senior Marketing Analyst, Operations
West Coast University
01.2022 - Current
Senior Assistant Director, Enrollment Management Analytics
Pepperdine University, Graziadio School of Business
07.2018 - 12.2021
Data Operations Manager
Pepperdine University
07.2016 - 07.2018
Lead Marketing Analyst
Pepperdine University
09.2014 - 07.2016
Digital Analyst – Campaign Manager
OMD
10.2013 - 09.2014
Database Analyst – Campaign Manager
TBWA\Chiat\Day
07.2012 - 10.2013
Marketing/Business Development Coordinator
GBH Communications
01.2011 - 05.2012
Marketing Coordinator
Datatel, Inc. (Ellucian)
01.2010 - 01.2011
Marketing Support Assistant
Datatel, Inc. (Ellucian)
06.2008 - 01.2010
Master of Business Administration -
University of Phoenix
Bachelor of Science - Marketing
George Mason University