Summary
Overview
Work History
Skills
Freelance Writer
Timeline
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Trish Lane

EDMONTON,AB

Summary

Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to impact company success positively. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.

Overview

16
16
years of professional experience

Work History

Business Manager

Loshen & Crem
08.2023 - Current
  • Responsible for leading and supervising employees to ensure productivity efficiency of operations and providing direction on how best to handle different tasks while maintaining customer satisfaction.
  • Improved operational workflows by identifying areas of inefficiency and implementing appropriate solutions.
  • Increased overall team productivity by fostering a positive work environment and providing effective leadership.
  • Successfully managed organizational change initiatives, minimizing disruptions to daily operations while achieving desired outcomes.
  • Streamlined business processes by implementing new project management tools and techniques.
  • Oversaw and improved deliveries through proactive coordination of daily operations.
  • Cultivated a high-performance team through targeted recruitment efforts, training programs, and performance management systems.
  • Fostered a culture of continuous improvement by encouraging employee input on process optimization efforts.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Strategic Planning & implementation for marketing calendar
  • Brand Management & Communications; Website Content, Social Media, Ad Copy, Blogs, Podcast

Assistant, Brand Journalist

Loshen & Crem
02.2020 - 01.2023
  • Brand Management & Communications
  • Website Content, Social Media, Ad Copy, Blogs, Podcast
  • Developed Customer Loyalty Program
  • Customer Relationship Management; email, phone, social media
  • Retail Buying

Manager, Marketing & Events

La Perle Pub & Kitchen
01.2018 - 01.2023
  • Rebranding pub for new ownership, social media marketing
  • Booking and organizing bands, karaoke, open mic and special events
  • Responsible for front-of-house management of establishment, including hiring, training, scheduling
  • Increasing revenue and generating new and repeat patronage
  • Improved marketing to attract new customers and promote business.

Brand Journalist

Sugarlash PRO
04.2018 - 08.2018
  • Brand Management & Communications
  • Social Media, Ad Copy, Blogs, Email campaigns, Editorials, Ghost Writing
  • Technical writing & editing - education manuals, corporate policy, contracts.

Community Relations Manager

Francis Winspear Centre for Music & Edmonton Symphony Orchestra (NFP)
01.2015 - 09.2015
  • Obtained corporate sponsorships for events and programming through relationship building and proposal development, including Harley Davidson, EnMax, ATB
  • Responsible for liaising on behalf of clients and organizing sponsor event logistics for Symphony in the Park, Symphony Under the Sky, ESO Special Events
  • Community engagement and outreach.

Event & Venue Management

Northlands (NFP)
01.2012 - 01.2015
  • Managed execution of high-volume trade shows, entertainment, and sporting events
  • Oversaw production elements and liaised with external contractors (rig suppliers, fire marshal, stagehands, shippers, audiovisual, material handlers and decorators, etc.) to ensure a safe and efficient work environment and guest experience
  • Planned and facilitated all logistics of events, working closely with internal departments, including Security, Guest Services, Cleaning, Building Controls, Labourers, Parking, Catering, Marketing, and IT
  • Developed and maintained client relationships to grow repeat business.

Contract Project/Tour Manager

Trixstar Productions
01.2011 - 01.2012
  • Strategic planning and development for US cross-country tour dates
  • Venue booking, travel, lodging, production, meet & greets
  • Event planning and execution
  • Communications; Media Relations & Client Relations (artist book launch).
  • Coordinated accommodations for crew and tour transportation between destinations.

Entertainment Coordinator

River Cree Resort and Casino
01.2008 - 01.2011
  • Strategic planning and development of events calendar
  • Enhanced event experiences by coordinating and managing all entertainment aspects, including talent booking, scheduling, and logistics. Liaison with executives, agents, contractors, clients
  • Collaborated with marketing teams to create promotional materials that effectively showcased upcoming events.
  • Communications: Media Relations, Client Relations, Internal/External Communications
  • Elevated the overall guest experience by monitoring performance quality and promptly addressing issues.
  • Successfully coordinated entertainment lineups for various large-scale events, resulting in positive feedback from attendees and clients.

Skills

  • Financial Management
  • Customer Service
  • Project Management
  • Employee Management

Freelance Writer

I love the freedom to choose my own projects. Being able to express my creativity while crafting engaging content for websites and businesses has been both challenging and rewarding. It's taught me the importance of self-discipline and time management, but the flexibility and autonomy make it all worth it.

Timeline

Business Manager

Loshen & Crem
08.2023 - Current

Assistant, Brand Journalist

Loshen & Crem
02.2020 - 01.2023

Brand Journalist

Sugarlash PRO
04.2018 - 08.2018

Manager, Marketing & Events

La Perle Pub & Kitchen
01.2018 - 01.2023

Community Relations Manager

Francis Winspear Centre for Music & Edmonton Symphony Orchestra (NFP)
01.2015 - 09.2015

Event & Venue Management

Northlands (NFP)
01.2012 - 01.2015

Contract Project/Tour Manager

Trixstar Productions
01.2011 - 01.2012

Entertainment Coordinator

River Cree Resort and Casino
01.2008 - 01.2011

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Trish Lane