Tricia Helash
Calgary,Alberta
Summary
Supported teams in achieving sales targets through effective relationship building with clients and colleagues. Organized multiple projects simultaneously to enhance operational efficiency. Contributed creative ideas to improve client engagement and satisfaction.
Overview
25
25
years of professional experience
Work History
Account Executive
L’Oréal Canada
08.2022 - Current
- Awarded top sales performer in 2024 for Western Canada, recognized as runner up in 2023.
- Collaborated with cross-functional teams to develop comprehensive marketing strategies, resulting in increased brand awareness and revenue growth.
- Exceeded quarterly sales targets by implementing strategic account management and personalized client engagement techniques.
- Trained and mentored junior account executives, fostering professional development and enhancing team performance.
- Led cross-functional teams in the implementation of new product launches, ensuring timely execution and alignment with business priorities.
Owner
Trish Helash Photography – Calgary, AB
06.2011 - 06.2022
- Managed all aspects of photography business operations, ensuring seamless workflow and client satisfaction.
- Oversaw financial management, including budgeting and expense tracking, to maintain profitability.
- Cultivated strong relationships with clients, resulting in high levels of repeat business and referrals.
Sales and Training Executive
Dr. Roebuck’s – Laser Clinics Australia
10.2021 - 06.2022
- Led strategic initiatives to enhance operational efficiency across multiple clinic locations.
- Achieved company growth by implementing strategic marketing plans and business development initiatives.
- Managed cross-functional teams for successful project completion within budgetary constraints and deadlines.
- Interviewed, recruited and trained new onboarding candidates.
Co-Chair of Bubbles and Brunch
Look Good Feel Better
10.2018 - 10.2021
- Led community outreach initiatives to enhance awareness of cancer support programs.
- Streamlined event planning processes to improve participant engagement and satisfaction.
- Mentored volunteers, enhancing their skills in providing emotional and practical support.
- Established partnerships with local organizations to expand resource availability for clients.
- Delivered consistent results under tight deadlines through effective time management skills and prioritization techniques.
- Organized regular progress meetings with team members to ensure alignment of goals, responsibilities, and expectations throughout each project lifecycle.
- Raised $74K net profit
Sales Representative/Territory Manager
Core-mark International
03.2015 - 05.2016
- Promoted to territory manager after 3 months of employment and secured a 5 million dollar account
- Quickly adapted to a new industry and gained respect by understanding the systems and providing excellent client care.
- Led negotiations with key clients, securing advantageous contracts that aligned with company objectives.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Expanded customer base through cold calling, networking, and relationship building.
- Increased sales revenue by identifying and targeting high-potential accounts.
- Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
- Fostered collaborative environment, sharing best practices among sales team.
- Boosted team morale and productivity by leading weekly sales strategy meetings.
- Led training sessions for new sales representatives, enhancing team expertise and performance.
Sales Representative
Westan Dental Products – Mississauga, ON
07.2007 - 07.2008
- Expand dealer business through frequent visits to promote products and generate company presence into the Eastern Canadian market. Within a year I grew the customer base from 10 to 150 accounts
- Independently secured bi-weekly orders from one of the largest laboratories in Canada
- Build and maintain strong customer relations by providing excellent service
- Attend trade shows to showcase and demonstrate product lines, increase market presence and sales
Account Manager/Inside Sales
Heraeus Kulzer Inc. – Mississauga, ON
04.2005 - 07.2006
- Assisted a team of sales representatives maintain and develop their accounts, while independently growing another territory
- Rapidly became respected within the dental community
- Coordinated technical courses and communicated promotions
- Recognized as a top sales performer within the inside sales team by consistently exceeding targets
- Successfully launched a new product line which created a dramatic buzz within our industry
- Managed sales pipeline using CRM systems to track leads and opportunities effectively.
Inside Sales Representative
Rustique – Mississauga, ON
05.2004 - 04.2005
- Generated leads through cold calling and assisted a large team of sales representatives by processing and taking orders
- Coordinated and represented our products at trade shows across Canada and increasing brand awareness
- Hosted customers in the showroom and showcased our latest furniture lines
- Handled a phone-based territory independently that grew from 25 to 100 accounts within a year
Customer Service Representative
Air Canada – Winnipeg, MB
07.2000 - 03.2004
- Worked as a team player in a bilingual call center environment
- Provided personable and knowledgeable service to cliental
- Quickly adapted to product and policy changes
- Successfully handled adverse customers, leaving a win-win experience
Education
Photography Certification
Mount Royal University
01.2010
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Alliance Français
01.2004
Certificate - Windows I-III, Excel I-II, and Power Point
Computer Technology Institute
01.2003
High School Diploma -
Fort Richmond Collegiate
Winnipeg1998
French Language And Literature
CEGEP Jonquiere, Québec
Québec01.1998
Skills
- Achieved high client retention rates through effective account management practices Strengthened client relationships, resulting in increased satisfaction and loyalty Optimized sales pipeline management, leading to improved conversion rates Drove business development and planning efforts, contributing to overall growth
Languages
English
Native or Bilingual
French
Professional Working
Interests and Activities
Photography, travel/other cultural exchanges, yoga, skiing, fitness, nutrition and volunteer work within the community
Awards and Scholarships
Centurion of Eagles Award, Recognition for graduating with honors and achieving outstanding leadership within the community and among the student body, Language Bursary, Awarded by the Government to students who excelled in their French studies and had a desire to communicate in both official Canadian languages
Timeline
Account Executive
L’Oréal Canada
08.2022 - Current
Sales and Training Executive
Dr. Roebuck’s – Laser Clinics Australia
10.2021 - 06.2022
Co-Chair of Bubbles and Brunch
Look Good Feel Better
10.2018 - 10.2021
Sales Representative/Territory Manager
Core-mark International
03.2015 - 05.2016
Owner
Trish Helash Photography – Calgary, AB
06.2011 - 06.2022
Sales Representative
Westan Dental Products – Mississauga, ON
07.2007 - 07.2008
Account Manager/Inside Sales
Heraeus Kulzer Inc. – Mississauga, ON
04.2005 - 07.2006
Inside Sales Representative
Rustique – Mississauga, ON
05.2004 - 04.2005
Customer Service Representative
Air Canada – Winnipeg, MB
07.2000 - 03.2004
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Alliance Français
Certificate - Windows I-III, Excel I-II, and Power Point
Computer Technology Institute
Photography Certification
Mount Royal University
High School Diploma -
Fort Richmond Collegiate
French Language And Literature
CEGEP Jonquiere, Québec