Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Tricia Hailey

Victoria

Summary

Dynamic leader with a proven track record at Coca Cola, excelling in sales growth and strategic market development. Leveraged relationships to exceed sales targets annually through innovative strategies. Expert in building lasting relationships and identifying marketing opportunities, demonstrating exceptional communication skills and a detail-oriented approach.

Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.

Overview

24
24
years of professional experience

Work History

Account Executive

Coke Canada
09.2023 - Current
  • Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
  • Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
  • Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
  • Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
  • Acquired new profitable business through cold calling and relationship building securing competitive takeovers and driving profits.

District Sales Manager

Coke Canada
07.2016 - 09.2023
  • Directed work of six-person sales team, 12 unionized merchandisers and 1 supervisors.
  • Achieved aggressive sales targets, exceptional trade execution and a high level of customer service while balancing operation budgets and leveraging labour costs.
  • Forecasted sales of $20,000,000 and set successful policies and innovative sales strategies to exceed growth targets annually.
  • Built new business avenues by applying direct sales and channel-based strategies, bringing in more than $400,000 in annual sales through competitive takeovers
  • Maximized sales performance by cultivating performance-oriented culture with well-structured individual and team targets.

Market Development Manager

Coke Canada
04.2014 - 10.2016
  • Execute and close sales calls
  • Build and maintain client relationships
  • Meet with clients to determine product needs, review sales performance and ensure compliance with merchandising standards

Event/Fund Development

Mustard Seed
02.2013 - 02.2014
  • Driving donations and community involvement to help alleviate poverty.
  • Coordinating events and recruiting volunteers to run programs such as Christmas Diner, Santa Claus Parade food collections, pre event to the lighted truck parade and annual food drives at local corporate partners.

Owner/Corporate Travel Consultant

Self Employed, LTD
01.2001 - 01.2014
  • Sell travel services to multimillion dollar client base consisting primarily of Government and Post secondary institutions achieved through customer referrals.
  • Manage all aspects of small business including, bookkeeping, budgets and marketing.

Education

Leadership Development Certificate - Organizational Leadership

Camosun College
Victoria BC

Tourism Diploma - Tourism And Travel Management

St Clair College
Windsor On

Skills

  • Easily Builds lasting relationships: Friendly and outgoing personality naturally puts people at ease, Builds trust by establishing high ethical standards Achieves targets with unwavering persistence and tenacity
  • Extensive experience in office management and event development: Expert in leveraging relationships to gain sponsorship
  • Instinct for recognizing marketing opportunities: Proven track record of developing partnerships with local organizations to engage customers and strategically promote products and charitable causes
  • Highly organized with outstanding communication skills: Allowing conflict and customer service issues to be resolved easily
  • Detail-oriented & Analytical: Capably reviews reports and translated figures into profitability and opportunity
  • Always looking for opportunities to bring some fun Into the workday

Accomplishments

  • Prestige Club Winner 2017, 2018 and 2021. High profile sales incentive rewarding Top Performers in Canada

Timeline

Account Executive

Coke Canada
09.2023 - Current

District Sales Manager

Coke Canada
07.2016 - 09.2023

Market Development Manager

Coke Canada
04.2014 - 10.2016

Event/Fund Development

Mustard Seed
02.2013 - 02.2014

Owner/Corporate Travel Consultant

Self Employed, LTD
01.2001 - 01.2014

Leadership Development Certificate - Organizational Leadership

Camosun College

Tourism Diploma - Tourism And Travel Management

St Clair College

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Tricia Hailey