Tricia Doerksen
Financial Services Leader
Burlington,ON
Summary
Strategic and execution-driven leader with deep expertise in financial planning enablement, advisor coaching, and client experience transformation across Canadian and U.S. wealth management markets. Proven ability to embed Conquest, lead large-scale change, and elevate advisor performance through structured training, data-driven insights, and cross-functional collaboration. Known for simplifying complexity, influencing senior stakeholders, and delivering scalable, client-centric solutions.
Overview
30
30
years of professional experience
Work History
Director, Practice Management
Meridian Credit Union – Wealth Management
12.2023 - 02.2026
- Led enterprise-wide integration and adoption of Conquest, including onboarding, training, and advisor support.
- Designed and delivered coaching programs for Retail and Wealth advisors representing $5B+ AUA.
- Built a comprehensive book-of-business analysis model to optimize advisor capacity and reduce cost-to-serve.
- Closed a major client engagement gap by implementing Member Engagement Sales & Service Standards.
- Integrated CapIntel and AdvisorStream to enhance advisor planning and client communication.
- Led small-account transformation pilot shifting from one-to-one to team-based advisory model.
- Strategic lead in designing a one-to-many virtual advisory service model.
- Partnered across Marketing, Product, Operations, and Technology to enhance advisor self-serve capabilities.
- Chaired Product Committee and supported rollout of Qtrade self-directed platform.
Head of Growth & Strategic Business Consultant
Knowledge Bureau
03.2021 - 04.2023
- Led digital transformation of online education platform to modernize delivery and expand global reach.
- Conducted market and competitive analysis to identify new revenue opportunities.
- Designed “education-as-a-service” subscription model to shift from transactional to recurring revenue.
- Initiated vendor search for LMS and content-authoring tools.
- Developed new pricing model to support scalable enterprise partnerships.
COO & Strategy Consultant
The Women’s Collection
11.2018 - 05.2019
- Served as acting COO for financial literacy and investment start-up.
- Led strategic planning with founders and shareholders to define long-term objectives.
- Managed development and launch of multi-platform digital education program.
- Designed business development collateral and social media strategy.
- Implemented for-benefit social enterprise model.
Director, Practice Management
Manulife Securities
11.2015 - 03.2016
- Led national Practice Management strategy for 1,300 advisors representing $34B AUA.
- Conducted strategic renewal of financial planning software and support programs.
- Built CRM2 toolkit and integrated technology platform to support compliance.
- Designed Client Engagement model and launched Business Planning program.
Senior Manager, Strategic Business Planning & Initiatives
Manulife Securities
12.2014 - 10.2015
- Led cross-functional team to implement Fund Facts distribution platform for POS2 compliance.
- Delivered competitive analysis of U.S. wealth firms with strategic recommendations.
- Redesigned digital dealer statements to improve client comprehension.
- Partnered with consulting firm to enhance practice management offerings.
Chief Administrative Officer
Bellatore Financial
06.2007 - 08.2009
- Executive leadership role overseeing strategy, operations, and M&A integration.
- Managed acquisition and integration of 3 firms representing $850M AUA.
- Oversaw operations, client service, and administration teams (25 staff).
- Implemented trading, billing, reporting, and CRM platforms.
- Launched Business & Competitive Intelligence unit.
Vice President, Advisor Services
Bellatore Financial
01.2006 - 06.2007
- Co-founded turnkey asset management platform serving 350 RIAs and $1.3B AUA.
- Built onboarding programs, operations processes, and advisor service models.
- Developed practice management toolkit for advisor growth and succession.
- Member of Investment Committee with Harry Markowitz, Meir Statman & Sanjiv Das.
Director, Advisor Solutions
Dundee Wealth Management
01.2005 - 01.2006
- Led development and oversight of investment products and services for 2,000 advisors.
- Launched white-label SMA program for high-net-worth clients.
- Enhanced fee-based platform, billing systems, and operational processes.
- Chaired Alternative Investment Committee reviewing hedge funds and structured products.
- Led dealer statement redesign initiative.
Consultant, Change Management
AIC Limited
01.2004 - 01.2005
- Conducted strategic evaluation and redirection of corporate strategy.
- Delivered cost-to-serve analysis and restructuring recommendations.
- Modeled and implemented alternative distribution compensation policy.
- Led development of integrated technology platform.
Senior Manager, Sales & Service
Assante Asset Management
01.2002 - 01.2004
- Led harmonization of 18 sales commission grids into national compensation platform.
- Conducted advisor focus groups and strategy sessions across Canada.
- Evaluated Private Client Service model and strategic alliance opportunities.
- Contributed to national three-year strategic plan.
Education
BA - Psychology
Carleton University
Licensed Securities Representative
Ontario Securities Commission
Project Management
York University
Real Estate Studies
Ontario Real Estate Association
Skills
- Strategic planning
- Verbal and written communication
- Project management
- Project coordination
- Change management
- Business planning
- Staff development
- Program management
- Negotiation
- Contract and vendor management
- Financial planning
- Cross-functional team leadership
Timeline
Director, Practice Management
Meridian Credit Union – Wealth Management
12.2023 - 02.2026
Head of Growth & Strategic Business Consultant
Knowledge Bureau
03.2021 - 04.2023
COO & Strategy Consultant
The Women’s Collection
11.2018 - 05.2019
Director, Practice Management
Manulife Securities
11.2015 - 03.2016
Senior Manager, Strategic Business Planning & Initiatives
Manulife Securities
12.2014 - 10.2015
Chief Administrative Officer
Bellatore Financial
06.2007 - 08.2009
Vice President, Advisor Services
Bellatore Financial
01.2006 - 06.2007
Director, Advisor Solutions
Dundee Wealth Management
01.2005 - 01.2006
Consultant, Change Management
AIC Limited
01.2004 - 01.2005
Senior Manager, Sales & Service
Assante Asset Management
01.2002 - 01.2004
Licensed Securities Representative
Ontario Securities Commission
Project Management
York University
Real Estate Studies
Ontario Real Estate Association
BA - Psychology
Carleton University