Trevor Gordon

Work History

Ecommerce Marketing Manager

Epilepsy Shop

11.2020 - Current

Optimized website performance for improved customer experience and higher conversion rates.
Increased online sales by developing and implementing targeted ecommerce marketing strategies.
Managed email marketing campaigns to drive revenue growth and customer engagement.
Developed engaging content for the company''s blog, social media platforms, and paid advertisements.
Improved website usability by conducting user research, analyzing feedback, and making necessary updates.
Created and managed social media campaigns to increase brand engagement.

Community Engagement, Media Relations

Epilepsy South Central Ontario

03.2016 - Current

Create and manage community engagement and partnerships.
Participate in community events, as well as develop and execute promotions and new projects.
Plan and execute internal and external communications for a non-profit agency supporting thousands of people living with epilepsy in the South Central Ontario area, including developing communications priorities and strategies
Assist in strategic planning and implementation of the communications and marketing tactics to support the Foundation’s programs and support initiatives.
Responsible for visibility in the media by booking TV appearances, producing awareness and education segments, and maintaining website, social media presence, videos, and graphic design.
Initiate and respond to media opportunities in support of agency outreach activities and epilepsy-related news reports.
Strengthen the Foundation’s brand image across all social media, collateral, presentations, and events.
Created and Produced an ongoing broadcast over Facebook Live/YouTube called "Conversations With" resulting in a record number of reach, engagement, and views.
Recruit and retain event/program sponsors (Purple Gala, Sunny Days Camp, Family & Youth Conference)

Social Media Specialist

Freelance

03.2015 - Current

Created, maintained, and expanded social media presence on a variety of platforms for Port Credit B.I.A as well as various other clients including Yoga Seven, Busker Fest, Mississauga Waterfront Festival, and Port Credit Comedy Festival, Arts On The Credit
Ran Social Media 101 training workshops for over 400 Port Credit Mississauga area small businesses
Improved overall reach by consistently monitoring and adjusting social media strategies based on analytics data.
Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
Produced visually appealing graphics using design tools such as Canva or Adobe Creative Suite to enhance social media presence.
Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.

Communications

Canadian Epilepsy Alliance

06.2011 - Current

Oversee the online content strategy for the Canadian Epilepsy Alliance (CEA), a Canada-wide network of grassroots organizations dedicated to epilepsy advocacy, awareness, and care
Develop compelling online content, including key messaging, videos, and photos using tools such as Canva to increase social traffic, growth, and engagement across all accounts
Cross-promote the work of the CEA’s 25 member agencies in English and French
Monitor performance metrics using tools such as Hootsuite on a weekly basis and analyze results to improve reach
Respond to public inquiries on all CEA online platforms
Maintain the online presence of the organization on partner websites (e.g., Canada Helps Page)
Develop online campaigns and social media content in support of events across Canada for Purple Day, which promotes epilepsy awareness on a national level
Provide ongoing social media and communications support for third-party fundraising campaigns and events conducted by all 25 CEA member agencies
Drive an increase in donations through outreach and online support to members of the CEA’s ambassador program
Provide live technical and administrative support to the CEA’s monthly board meetings
Liaise with membership to provide on-boarding materials, ongoing support, and collect annual membership dues
Manage and update member distribution lists,
Google Drive, members-only section of the website, and online forms
Issue media releases and respond to initial media inquiries regarding epilepsy in Canada on behalf of the CEA
Manage all inbound inquiries and initial outreach to new leads from the public, private, and not-for-profit sectors in order to identify opportunities for collaboration
Increase the national and international visibility of the CEA through outreach and collaboration.
As the designated CEA representative, participate in several key stakeholder tables, including Epilepsy Foundation, Health Canada, International League Against Epilepsy, Best Medicines Coalition.

Marketing & Event

T.E.G. Entertainment

06.1999 - 03.2016

Provided exceptional marketing services for clients including event planning, photography, promotional models, and make-up artists.
Successfully managed over 200 events per year and recruited up to 500 models per show based on style and look requirements.
Organized promotions, press events, and casting calls with various social Media Outlets.
Promoted and managed key events such as The White Ball after party for Miss Universe Canada and the after party of the ABA Hair Show for Allied Beauty Association.
Coordinated the Aidsbeat event in which all the money raised for the event went to Canfar Canadian Foundation for AIDS Research.
Communicated with media outlets.
Managed day-to-day administration for business including booking appointments, responding to requests for quotes and proposals, maintaining the company website, managing and updating contact and distribution databases, recruiting and training new employees.

Marketing and Event Coordinator

Port Credit Business Association

06.2013 - 03.2015

Designed a bus ad for Mississauga Transit where I designed the concept and layout of the ad and approved the final product of the advertisement.
Coordinated a bus ad wrap campaign.
Coordinated networking events with B.I.A Port Credit for the mayor of Mississauga.
Managed and planned event marketing, advertising and promotions.
Developed annual advertising plan and budget for Port Credit B.I.A.
Coordinated advertising space, time, content, and design for media in conjunction with graphic designers and publishers.
Developed creative programs and design concepts aligning with organizational objectives and brand advancement.
Developed press releases with relevant content.
Managed media relations and researched editorial opportunities.
Built relationships with key media stakeholders.
Utilized market research and assessed current market tactics to develop a marketing strategy and plan.
Met with key stakeholders to assist in clarifying the brand personality, market positioning, and brand promises.
Developed event criteria, plans, and budgets for events such as the Farmer’s Market, Networking Breakfast, and Mix After 6.
Prepared, coordinated, and maintained all social media content for the Port Credit BIA website as well as for Facebook, Twitter, and Instagram.
Increased followers of all social media accounts from approximately 500 to 9000 within one year.

Summary

Overview

Work History

Ecommerce Marketing Manager

Community Engagement, Media Relations

Social Media Specialist

Communications

Marketing & Event

Marketing and Event Coordinator

Education

Business Administration

Skills

Interests

Websites

Timeline

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