Trevor Cigich
Placentia
Summary
Dynamic marketing leader with extensive experience at Worldwide Golf Shops LLC, driving go-to-market strategies and revenue growth. Expert in brand storytelling and content strategy, I excel in cross-functional leadership and performance optimization. Proven track record of delivering impactful campaigns that enhance engagement and support product launches.
Overview
11
11
years of professional experience
Work History
Director of Content
Worldwide Golf Shops LLC
Santa Ana
01.2023 - Current
- Led enterprise content strategy that enhanced product marketing initiatives for national retail and eCommerce brands.
- Develop product narrative and messaging frameworks aligned with company growth objectives.
- Manage and mentor 6 content and social media professionals producing high-impact marketing assets.
- Collaborated with marketing, merchandising, and leadership teams to facilitate product launches and integrated GTM campaigns.
- Analyzed performance metrics with Google Analytics and campaign reporting to refine messaging and boost engagement.
- Present marketing performance insights and strategic recommendations to senior leadership.
Marketing Consultant / Content Producer
Trevor Cigich Photography
Placentia
01.2016 - Current
- Developed marketing strategies and produced branded content for golf brands and destinations nationwide, enhancing brand visibility.
- Created marketing content for product launches, brand storytelling, and demand generation, driving audience engagement.
- Developed commercial videos and marketing assets for digital campaigns and product promotions.
- Served high-profile clients such as Dormie Network, Swag Golf, Evnroll Putters, Kemper Sports, Winn Grips, and The Golfers Journal, strengthening industry relationships.
Director of Retail Marketing
Worldwide Golf Shops LLC
Santa Ana
01.2021 - 01.2023
- Directed national marketing strategy supporting 100+ retail locations and multiple eCommerce brands.
- Managed 10-person marketing organization, driving creative, digital, and social marketing strategies.
- Led development of integrated go-to-market campaigns for product launches and seasonal initiatives.
- Developed marketing frameworks to align product messaging with sales initiatives and retail execution.
- Created campaign analytics and reporting dashboards to monitor conversion, engagement, and revenue impact.
Marketing Manager
Worldwide Golf Shops LLC
Santa Ana
01.2019 - 01.2021
- Executed integrated campaigns across digital, retail, and media channels, increasing customer engagement and brand awareness.
- Managed national marketing campaigns and product promotion strategies, enhancing brand visibility across multiple retail brands.
- Oversaw production of marketing assets, ensuring alignment with brand messaging through video, photography, digital, and in-store materials.
- Coordinated cross-functional initiatives between eCommerce, purchasing, finance, and marketing teams.
Digital Marketing and Content Coordinator
Worldwide Golf Shops LLC
Santa Ana
05.2017 - 06.2019
Account Coordinator / Digital Marketing
Celtis Ventures Inc
Redondo Beach
09.2015 - 05.2017
Education
Bachelor of Arts - Communications (Advertising)
California State University, Fullerton
Fullerton, CASkills
- Content strategy
- Brand Strategy & Narrative Development
- Brand storytelling
- Product Positioning & Messaging
- Product Launch Strategy
- Go-To-Market Strategy (GTM)
- Revenue Growth & Demand Generation
- Customer Segmentation & Insights
- Market Intelligence & Competitive Strategy
- Marketing Analytics & Performance Reporting
- Marketing analytics
- Google Analytics
- Campaign management
- Performance optimization
- Content production
- Project management
- Cross-Functional Executive Leadership
Websites
Technology And Platforms
- Google Analytics
- SEO
- WordPress
- Marketing Automation
- Adobe Creative Suite
- Social Media Marketing Platforms
- Campaign Analytics
- Project Management Tools
- Ai Platforms
Timeline
Director of Content
Worldwide Golf Shops LLC
01.2023 - Current
Director of Retail Marketing
Worldwide Golf Shops LLC
01.2021 - 01.2023
Marketing Manager
Worldwide Golf Shops LLC
01.2019 - 01.2021
Digital Marketing and Content Coordinator
Worldwide Golf Shops LLC
05.2017 - 06.2019
Marketing Consultant / Content Producer
Trevor Cigich Photography
01.2016 - Current
Account Coordinator / Digital Marketing
Celtis Ventures Inc
09.2015 - 05.2017
Bachelor of Arts - Communications (Advertising)
California State University, Fullerton