Trent Thompson
Summary
A strategic, award-winning writer and creative director, Trent has spent 20+ years mentoring and managing teams of every level and overseen creative work on clients like SickKids Foundation, RBC, TD, Volkswagen, GM Canada, BMW Canada, Mercedes-Benz Canada, Blackberry, Beam Global, Rogers, TELUS, RioCan Property Management, George Brown College and Manulife.
Overview
22
22
years of professional experience
Work History
Creative Director
Oliver
06.2023 - Current
- Creative lead on the agency's Manulife account, overseeing global team and output across Montreal, Ottawa, Toronto and APAC.
- Oliver is a UK-based agency network with a unique model in which client teams are embedded in-house to provide a higher level of service
VP, Creative Director
No Fixed Address Inc.
01.2020 - 03.2023
- Creative leader at NFA initially brought in to help lead the digital creative team, but my mandate shifted quickly to a much more integrated role
- Oversaw creative accounts, but also acted as a bridge between the agency and our Product & Platform team.
VP, Creative Director 1:1
BBDO
01.2017 - 01.2020
- Creative lead on all 1:1 client work at BBDO
- The brands I worked on in my tenure included Rogers, Mercedes-Benz Canada, Chatr, ESSO, Royal Canadian Mint, RBC Royal Bank and MetroLinx.
Group Creative Director
Cossette
10.2015 - 01.2017
- Oversaw the creative output of Cossette's formidable Direct/1:1 business
- This included clients like TD Canada Trust and TD Bank (U.S.), TELUS, BMW Canada and SickKids Foundation.
Creative Director
TrackDDB
05.2014 - 10.2015
- On top of being co-lead for the creative department, I was leading creative output on VW Canada, Scotiabank, Kraft, Electrolux, BCAA and SickKids Foundation.
Copywriter | Sr. Writer | ACD | CD
Proximity Canada
08.2005 - 05.2014
- Over my nearly 9 years at Proximity, I grew from copywriter to Creative Director
- Touched many brands and led the creative output on RBC Royal Bank, Rogers, BlackBerry and Mercedes-Benz Canada.
Copywriter
MacLaren MRM
05.2002 - 08.2005
- Began my career at McCann in the direct and interactive arm, then named MMDI
- Rogers was the first brand I worked on and I eventually became lead writer on the agency's GM Canada work.
Education
Media Copywriting Post-Graduate Certificate - Advertising
Humber College
Bachelor of Arts, Honours English Literature (Music History minor) -
McGill University
Skills
Copywriting
Creative direction
Creative strategy
Communication planning
Visual communication expertise
Management
Mentorship
Award Judging
- 2023 National Advertising Challenge
- 2022 ANA ECHO Awards
- 2021 ANA ECHO Awards
- 2019 CMA (Canadian Marketing Association)
- 2019 Ad Rodeo
- 2019 AMA ECHO Awards
- 2018 DMA ECHO Awards
- 2018 CMA Awards
- 2018 NYF Grand Jury
- 2017 ECHO Awards
- 2017 CMA Awards
- 2016 CMA Awards
- 2015 CMA Awards
Awards
- 2023 ADCC Awards, Silver, Interactive, Nonprofit & Public Service
- 2023 ADCC Awards, Bronze x 2, Advertising, Public Service, Non-Traditional | Experiential
- 2023 Cannes Lions, Shortlist, Health Awareness & Advocacy
- 2023 Marketing Awards, Best of Show, Public Service
- 2023 Marketing Awards, Gold x 2, Online | Experiential/Event Space
- 2023 D&AD Awards, Graphite Pencil, Spatial Design
- 2023 D&AD Awards, Shortlist, Digital Design
- 2023 One Show, Silver Pencil, Spatial Design
- 2023 One Show, Finalist, Data Visualization
- 2023 Clios, Bronze, Creativity/Storytelling
- 2023 Clios, Shortlist, Visualization
- 2023 One Show, Finalist, Spatial Design | Data Visualization
- 2023 One Show, Shortlist, Moving Image
- 2023 Atomic Awards, Gold, AI
- 2023 Atomic Awards, Silver, Atomic Engagement
- 2022 Epica Awards, Events, Bronze
- 2022 Applied Arts, Advertising Awards Winner, Pro-Bono Video
- 2022 London International Awards, Bronze, Music Adaptation
- 2022 Clio Awards, Bronze, Film Craft: Music
- 2022 One Show, Merit, Film Craft: Music
- 2021 Canadian Marketing Association Awards, Bronze x 2, Customer Experience | Engagement
- 2021 ADCC Awards, Silver, User Interface & User Experience (Website & Apps)
- 2021 Webby Awards, Honouree, Best User Interface
- 2021 Muse Creative Awards, Platinum x 3, Experiential & Immersive, AR | VR | Experiential
- 2021 Atomic Awards, Silver, Immersive Reality
- 2021 Atomic Awards, Bronze, Immersive Reality
- 2020 Applied Arts – Pro-Bono/Public Service
- 2020 Applied Arts – Digital Advertising, Website
- 2017 Health Lions, Silver, Integrated – SickKids Foundation VS.
- 2017 Health Lions, Shortlist, Direct & Promo and Activation – SickKids Foundation VS.
- 2017 Cannes Lions, Shortlist x 2, Integrated | Direct – SickKids Foundation VS.
- 2017 DMA ECHO Awards, Diamond ECHO – SickKids Foundation VS.
- 2017 DMA ECHO Awards, Gold, Consumer Acquisition Campaign – SickKids Foundation VS.
- 2017 Canadian Marketing Association Awards, Gold, Direct Engagement – SickKids Foundation VS.
- 2017 Canadian Marketing Association Awards, Bronze, Advertising – SickKids Foundation VS.
References
REFERENCES AVAILABLE UPON REQUEST
Timeline
Creative Director
Oliver
06.2023 - Current
VP, Creative Director
No Fixed Address Inc.
01.2020 - 03.2023
VP, Creative Director 1:1
BBDO
01.2017 - 01.2020
Group Creative Director
Cossette
10.2015 - 01.2017
Creative Director
TrackDDB
05.2014 - 10.2015
Copywriter | Sr. Writer | ACD | CD
Proximity Canada
08.2005 - 05.2014
Copywriter
MacLaren MRM
05.2002 - 08.2005
Media Copywriting Post-Graduate Certificate - Advertising
Humber College
Bachelor of Arts, Honours English Literature (Music History minor) -
McGill University
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