
Senior Sales Executive with extensive experience in Tier 1 FMCG, recognized for strategic planning, partner development, and driving sustainable commercial growth. Proven ability to design and execute high‑impact sales strategies that strengthen market presence and accelerate revenue. Known for exceptional leadership, negotiation acumen, and a consistent track record of identifying and cultivating new partnership opportunities that deliver mutual value. Trusted for securing foundational agreements across diverse channels, demonstrating deep business insight, operational discipline, and top‑tier performance.
Achieved above-market sales results through strengthened customer relationships and effective team leadership.
Executed strategic initiatives across Dollar, Corporate Convenience, and Wholesale Channels.
Developed talent to build a robust leadership pipeline within sales teams.
Aligned cross-functional strategies with customer needs to improve overall outcomes.
Established strategic vision and operational framework for Customer Business Team.
Developed strategies aligned with Nestlé Power of One objectives.
Spearheaded growth initiatives to enhance Nestlé's presence in targeted channels.
Promoted internal advancement opportunities, fostering career development for team members.
Achieved industry recognition for exemplary performance and significant contributions.
Directed customer-facing operations for Ice Cream Division across Canadian retail sector.
Secured Preferred Vendor agreements with major national grocery and convenience retailers.
Exceeded sales targets through strategic negotiations and partnerships.
Facilitated integration of Nestle Ice Cream Division Sales within Nestle Canada to optimize operational efficiency.
Directed Nestle Ice Cream sales team across all retail customers to achieve revenue targets.
Implemented best practices to enhance efficiency of sales operations.
Facilitated strategic negotiations with customers to align business models with operational need and financial imperatives.
Led sales efforts for leading Western grocery retailers. Managed the full brand portfolio for Nestlé Canada to enhance market presence.
Collaborated with cross-functional teams to ensure alignment on brand objectives and performance metrics.
Directed field and account operations in British Columbia.