Travis Kraft
Vancouver,Canada
Summary
Award-winning Sales and Business Development Professional with extensive experience in driving revenue growth and developing strategic customer relationships within the dental industry. Exceeded sales targets, achieving #1 national sales performance. Skilled in consultative selling and building territories through effective use of digital workflows and clinician education.
Results-oriented individual with a passion for continuous learning and innovation. Known for leveraging analytical thinking and creativity to solve problems and deliver high-impact solutions in fast-paced environments.
Overview
23
23
years of professional experience
Work History
Digital Solutions Specialist
THE STRAUMANN GROUP
10.2025 - Current
- Provide expertise across intraoral scanning, 3D printing, chairside restorative solutions, photogrammetry, CAD/CAM, treatment planning, and workflow integration.
- Consult with dentists, specialists, dental laboratories, and practice teams to identify and implement customized digital workflows.
- Support technologies including Straumann SIRIOS, 3Shape TRIOS, SprintRay Pro 2, Straumann Signature Midas, iCam photogrammetry, SmileCloud, coDiagnostiX, and related digital platforms.
- Developed workflow and ROI analyses demonstrating clinical, operational, and financial benefits of digital technology.
- Managed capital equipment sales cycle, encompassing prospecting, needs assessment, demonstrations, proposals, financing, implementation, training, and post-sale support.
- Collaborate with territory managers, clinical specialists, laboratory partners, and internal teams to deliver comprehensive customer solutions.
- Drove sales and expanded territory for Straumann Group’s digital dentistry and capital equipment portfolio across BC, NWT, and Yukon.
Dental Territory Manager
THE STRAUMANN GROUP
11.2023 - 09.2025
- Grew territory sales by 98.4% in 2024, the first full year in the position.
- Developed and executed territory strategies that drove new customer acquisition, enhanced account growth, increased product adoption, and expanded market penetration.
- Built strategic relationships with dentists, specialists, dental laboratories, and practice teams, delivering expertise in implant dentistry, restorative solutions, treatment planning, and digital workflows to support practice growth.
- Conducted product demonstrations and educational programs, such as clinical education, lunch-and-learns, study clubs, and continuing education, to boost product understanding and adoption.
- Collaborated across Straumann Group divisions to provide comprehensive implant, restorative, orthodontic, and digital solutions.
Founder & Chief Executive Officer
PASSPORT MEDICAL INTERNATIONAL
Vancouver, Canada
01.2009 - 11.2023
- Founded and led an international healthcare and medical tourism organization connecting patients with hospitals, physicians, and treatment providers worldwide.
- Generated over $6.5 million USD in first-year revenue through strategic partnerships and targeted business development.
- Established strategic relationships with international hospitals, medical institutions, and government organizations to expand service offerings and improve patient access.
- Developed and executed sales, marketing, and patient-acquisition strategies across multiple international markets, contributing to significant business growth.
- Built and managed a multidisciplinary team, overseeing strategic planning, partnerships, financial performance, marketing, and daily operations to ensure organizational effectiveness.
- Launched Passport Medical Travel, a full-service travel division serving leisure, family, business, and medical travellers.
Territory Manager
BIOHORIZONS CANADA (HENRY SCHEIN)
09.2018 - 04.2023
- Achieved 212% of sales target in 2022, ranking #1 nationally among 20 Territory Managers.
- Received the President’s Award and Territory Manager of the Year – Canada for outstanding sales performance.
- Managed and grew portfolio of 300+ dental professional accounts across Southern British Columbia, increasing client engagement and satisfaction.
- Developed new business through prospecting, cold calling, networking, and referrals, driving client acquisition and retention.
- Built relationships with dentists, oral surgeons, periodontists, prosthodontists, and laboratories, facilitating adoption of implant, prosthetic, and regenerative solutions.
- Leveraged LinkedIn and social media for business development and customer engagement, expanding reach and visibility.
Business & Media Consultant
YELLOW PAGES GROUP
Burnaby, Canada
08.2003 - 03.2010
- Consulted with business owners to create tailored advertising solutions across print, digital, online, and mobile platforms, enhancing client engagement.
- Managed and expanded portfolio of business accounts, consistently identifying new revenue opportunities to drive growth.
- Developed new business through prospecting, cold calling, referrals, networking, and relationship-based selling, resulting in increased client acquisition.
- Earned multiple sales-performance awards, including Rookie of the Year and President’s Club recognition.
- Consulted with business owners to develop customized print, digital, online, and mobile advertising solutions.
Education
Business/Marketing Management Diploma - Professional Sales Option
British Columbia Institute of Technology (BCIT)
Burnaby, BCSkills
- Digital Dentistry
- Intraoral scanning
- CAD/CAM technology
- 3D printing
- Digital Workflows
- Workflow integration
- Capital Equipment Sales
- Consultative Selling
- Business Development
- Strategic Account Growth
- Customer acquisition
- Customer retention
- Account management
- Territory Management
- Relationship management
- Negotiation skills
- Presentations
- Product demonstration
- Proposals
- CRM
- Strategic planning
- Clinical Education
- Business development
- Account-management skills
Timeline
Digital Solutions Specialist
THE STRAUMANN GROUP
10.2025 - Current
Dental Territory Manager
THE STRAUMANN GROUP
11.2023 - 09.2025
Territory Manager
BIOHORIZONS CANADA (HENRY SCHEIN)
09.2018 - 04.2023
Founder & Chief Executive Officer
PASSPORT MEDICAL INTERNATIONAL
01.2009 - 11.2023
Business & Media Consultant
YELLOW PAGES GROUP
08.2003 - 03.2010
Business/Marketing Management Diploma - Professional Sales Option
British Columbia Institute of Technology (BCIT)