Travanti Martin
Toronto,Ontario
Summary
Experienced Associate Director of Digital Investment with a strong track record in managing multimillion-dollar media budgets, and driving ROI across digital advertising channels. Skilled in leading cross-functional teams, optimizing campaign performance, and leveraging data insights to inform strategy. Adept at building client relationships, negotiating with vendors, and staying ahead of digital trends to deliver innovative, impactful advertising solutions.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Associate Director, Digital Investments
EssenceMediacom
Toronto, Ontario
05.2022 - Current
- Spearheaded the development and execution of comprehensive digital investment strategies, optimizing ad budgets, and maximizing ROI across paid media channels.
- Managed and cultivated client relationships, serving as the primary point of contact for strategic recommendations, performance reporting, and campaign optimizations.
- Contributed to the agency’s thought leadership by researching, experimenting, and implementing cross-discipline processes to streamline digital activations.
- Managed relationships with key third-party partners, ensuring smooth coordination and execution of campaigns, and optimizing the value from each partnership.
Manager, Digital Investment
MediaCom
Toronto, Canada
10.2020 - 05.2022
- As the Investment Manager, I lead a team of six digital experts, ranging from assistants to senior-level buyers, across 95% of Mediacom's portfolio.
Senior Digital Investment Negotiator
MediaCom
TORONTO, Canada
04.2019 - 10.2020
- Lead buyer on major accounts such as the Ontario government, Sony, Hasbro, eBay, and Kijiji.
Digital Strategy Manager
YOUR BRAND INC.
Toronto, Canada
04.2017 - 04.2019
- Led the strategy development and campaign management of twelve key accounts, with advertising budgets ranging from $3,000 to $500,000.
- Lead strategist on all new business pitches.
- Task with improving processes between the digital department and all other divisions within your brand.
- Directed and executed media buys that promoted products and services on social media within the native platforms.
- Developed multi-channel, digital campaign strategies that aligned firmly with key KPIs and business objectives across multiple distribution networks.
- Coordinated with internal business divisions and vendors to guarantee on-time, cost-effective delivery of all campaign materials while keeping client satisfaction top of mind.
- Boosted social media share of voice up to 39% for clients through integrated social media strategies.
- Responsible for overseeing the day-to-day tasks of junior team members.
Account Manager
Freckle IOT
Toronto, Canada
01.2016 - 11.2016
- Developed pre-campaign processes with our partners, as soon as a client is on-boarded, all the way through to reporting.
- Point of contact for all immediate client inquiries.
- Created case studies, competitive analysis, and presented the results to upper management.
- Collaborated with the internal ad ops and dev team on campaign executions.
- Worked closely with clients to identify their needs and challenges, and then offer a solutions-oriented campaign strategy.
- Cultivated and managed relationships with key clients, vendors, and community partners.
- Managed project deadlines and reported campaign results through to the end of the campaign.
Digital Investment Coordinator
Denstsu Media
Toronto, Canada
07.2014 - 12.2015
- Managed all campaign execution from start to finish on the Loblaws business
- Reported on campaign performances weekly, monthly, and quarterly
- Managed billing and EAS inputting to make sure that we compensated vendors on time
- Interacted with media reps and accounts team, giving updates on campaign progress and performance
- Extensive use of Excel to create blocking chart, traffic and spec sheet documents
- Bridged the gap between creative agency and account team and Ad ops on camping delivery
Education
Advertising and Marketing -
Humber College
TorontoSkills
- Strategic Media Planning
- Display and Social Media
- Competitive strategic planning
- Proficient in Microsoft Excel
- Proficient in PowerPoint
- Experienced in DV360
- Vendor Management
- Cost Management Planning
- Programmatic Strategy Development
- Experienced in Facebook Ads Manager
Certification
- Digital Marketing Leadership - Avado, May 2021
- Problem Solving - McKinsey & Company, December 2024
- Adaptability and Resilience - McKinsey & Company, November 2024
Timeline
Associate Director, Digital Investments
EssenceMediacom
05.2022 - Current
Manager, Digital Investment
MediaCom
10.2020 - 05.2022
Senior Digital Investment Negotiator
MediaCom
04.2019 - 10.2020
Digital Strategy Manager
YOUR BRAND INC.
04.2017 - 04.2019
Account Manager
Freckle IOT
01.2016 - 11.2016
Digital Investment Coordinator
Denstsu Media
07.2014 - 12.2015
- Digital Marketing Leadership - Avado, May 2021
- Problem Solving - McKinsey & Company, December 2024
- Adaptability and Resilience - McKinsey & Company, November 2024
Advertising and Marketing -
Humber College
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