Trang Tran
Courtice
Summary
17+ years of experience in the Consumer Packaged Goods and Retail sector. Product Manager with 9+ years of experience in driving big vision product strategy, product development and design initiatives to maximize revenue. Experienced in driving double digits multi-million dollar projects to meet key program deliverables. Area of expertise include: Product Management, Product Development & Design, Merchandise Planning & Analysis, Vendor Sourcing and Negotiations, Quality Assurance.
Overview
20
20
years of professional experience
Work History
PRODUCT MANAGER
Marklyn Group Inc.
10.2021 - 11.2023
- CATEGORIES: Soft Goods: Car Seat Covers & Organization, Wheel Covers, Window Film, LED lighting, Licensed Disney/Marvel/Star Wars Products.
- Lead big vision product strategies and roadmap across 5 categories including licensed products.
- Developed comprehensive direct imports program for Autozone and was awarded $12M USD business to replace National Brand.
- Developed 2 best selling Car Seat Cover SKUS for Costco US, Canada & Mexico & Walmart, grossing over $9.5M USD in 1 year
- Managed team of two direct reports.
- Spearheaded collaborative efforts to bring products to market.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Monitored market trends and competitor performance to update promotional strategies.
- Set goals and formalized policies to maximize team performance and keep projects on-task.
- Managed and collaborate with factories overseas to design, source and develop compelling value added products across various categories.
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
FOUNDER / CREATIVE DIRECTOR
Pink Papaya Active Wear
01.2019 - 03.2022
- CATEGORIES: Active Wear, Apparel, Yoga Wear
- Founder & Creative Director of an E-commerce based Active Wear Lifestyle Brand. Successfully built the business from ground up, establishing international sales within a niche market.
- Developed and managed Brand from conceptual, production to sales and marketing.
- Develop a library of approved textile materials, including technical specifications and testing data. Communicate basic technical guidance and priorities to vendors, and serve as a key point of contact for vendors throughout the product development process.
- Established international sales and brand presence through executing effective online marketing strategies.
- Successfully sourced and built long term relationships with highly sought after and reliable suppliers from Mexico, Europe and USA.
- Organically grew Instagram account with over 7500 loyal niche followers within 1 year.
PRODUCT DEVELOPMENT & DESIGN MANAGER
Sterno Home
07.2015 - 10.2021
- CATEGORIES: Home Decor, Indoor & Outdoor LED Lighting Products
- Created and managed product management roadmaps that align with overall business goals
- Sourced, developed and procured compelling product programs for wide range Company's key accounts including QVC, Costco, Walmart, Pier 1, William Sonoma Group, Michaels, Joanne's, Cost Plus World Market etc.
- Built profitable SKUS with high sell-thru results through continuously identifying key opportunities to drive incremental sales.
- Successfully drove yearly sales of over $30M USD for QVC, through identifying market gaps and opportunities for top selling SKUS.
- Developed 2 Best Sellers and 3 Top customer rated products on QVC website, generating earnings of more than $10M USD in one year.
- Developed best-selling SKUS for Costco program with a gross revenue of $18M USD.
MERCHANDISE PLANNING & ALLOCATION ANALYST
TJX Canada
01.2012 - 01.2015
- CATEGORIES: Soft Home, Bedding & Bath, Tabletop, Housewares
- Maximized sales and profit by creating optimal product mix at stores through strategic merchandise planning and inventory analysis.
- Created pre-seasonal category open-to-buy units and dollar plans for buyers and executives by analyzing market trends and historical sales data.
- Successfully managed inventory replenishment and demand forecasts to meet in- stock goals, inventory targets, overall sales goals and maintain fill rates.
- Led new product launch initiatives within department by performing product tests and distorting product assortment, analyzed final results and provided actionable recommendations to buying team and top executives.
PRODUCT DEVELOPMENT MANAGER
Carla Wax Jewelry
01.2010 - 01.2011
- CATEGORIES: Custom Jewelry
- Designed and developed seasonal collections of Jewelry from concept to production, to marketing and sales.
- Involved in all aspects of business from design, sourcing, production, accounting, book keeping, marketing and sales.
- Increase sales by 40% year over year by entering into US market.
- Decreased cost of materials and labor by 12% year over year as result of moving from domestic to overseas factories.
INVENTORY ANALYST
Haggar Canada
01.2006 - 01.2010
- CATEGORIES: Menswear, Womenswear
- Partner with leadership team to develop supply chain strategies that meet customer needs and inventory performance targets.
- Gathered and analyzed internal demand, sales and inventory information to support replenishment strategies.
- Developed and maintained detailed inventory plans that are aligned with the company's financial goals of sales, gross margin and inventory productivity.
- Used replenishment tools to support Key Performance Indicators on a daily, weekly, monthly, quarterly and annual basis.
- Prepared and presented quarterly business reviews through utilizing industry retail software such as Retail Link and BIS for executives, with call to action recommendations.
PRODUCT DEVELOPER
Hudson's Bay Company
01.2005 - 01.2006
- CATEGORIES: Soft Home, Bed & Bath
- Supported the product development process, collaborating with design and manufacturing teams.
- Assisted in managing critical path, resolving prototypes and sample issue while ensuring timely delivery of high-quality products.
- Maintained quality performance and construction standards for private and captive soft home fashion brands such as Gluckstein and House & Home.
- Monitored and reviewed products to ensure quality standards are met through developing testing protocols, performing product testing and approvals, prior to purchase, during production, before shipping and at store level.
- Supplied technical information on product standards, testing criteria, regulations and procedures to Buying and Brand Management team, along with vendors and other support groups across company.
PRODUCT DESIGN ASSISTANT
Pink Tartan
01.2004 - 02.2005
- CATEGORIES: Womenswear
- Created and maintained detailed technical specification sheets to be sent out for production.
- Gather pricing from factories.
- Merchandising, Marketing and Product Development.
- Assess samples for quality, fit and construction.
- Communicated with factories overseas to prioritize product development to meet customer deadlines
Education
BACHELOR OF COMMERCE - Retail Management
Ryerson University
Toronto, ON05.2012
DIPLOMA - Fashion Management & Design
George Brown College
Toronto, ON05.2005
Skills
- Product Management
- Product Development & Design
- Sourcing & Costing Negotiation
- Manufacturing Expertise
- Supplier Management
- Costing Analysis & P&L
- Inventory Planning
- Quality Assurance
- Big Vision Strategic Thinker
- Advanced Microsoft Excel
- Intermediate Adobe Creative Suite
Timeline
PRODUCT MANAGER
Marklyn Group Inc.
10.2021 - 11.2023
FOUNDER / CREATIVE DIRECTOR
Pink Papaya Active Wear
01.2019 - 03.2022
PRODUCT DEVELOPMENT & DESIGN MANAGER
Sterno Home
07.2015 - 10.2021
MERCHANDISE PLANNING & ALLOCATION ANALYST
TJX Canada
01.2012 - 01.2015
PRODUCT DEVELOPMENT MANAGER
Carla Wax Jewelry
01.2010 - 01.2011
INVENTORY ANALYST
Haggar Canada
01.2006 - 01.2010
PRODUCT DEVELOPER
Hudson's Bay Company
01.2005 - 01.2006
PRODUCT DESIGN ASSISTANT
Pink Tartan
01.2004 - 02.2005
BACHELOR OF COMMERCE - Retail Management
Ryerson University
DIPLOMA - Fashion Management & Design
George Brown College
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