Tracy O'Brien
Toronto,ON
Summary
Experienced Territory Manager with a proven track record in developing and maximizing sales. Skilled in cultivating and retaining accounts through rapid attentive service and client support. Proficient in presenting new product effectively using marketing strategies, product samples, and executing merchandising initiatives to achieve market penetration. Adept at expanding network connections through persuasive brand imaging and connections within the design community. Passionate about the interior design/architectural product industry and dedicated to building strong relationships and growing businesses. Excited for the opportunities that the new year will bring! Regards, Tracy.
Overview
25
25
years of professional experience
1
1
NCIDQ
2
2
ARIDO Lifetime Fellow
Work History
Territory Manager
Mohawk Industries
05.2022 - 12.2024
- Specific: Karastan and Godfrey Hirst Floor Fashion product lines
- This position involved overseeing a large territory spanning from Stoney Creek to Ottawa, from Lake Ontario to Hwy7 across to Cornwall, approximately 130 retail stores.
- Perform sales calls, which includes traveling to customers and potential customer's facilities to share information and support, making sales presentations to prospective and present clients, calculating and quoting prices, taking orders and closing transactions
- Provide customer service to ensure resolution of issues within marketing policies
- Communicate customer requirements and request support from other departments as necessary
- Monitor territory performance against established objectives and guidelines, taking strategic action to improve performance
- Provide product specific customer feedback to product line managers, management or customer service personnel as appropriate to assist in achieving company's mission, vision and objectives
- Assist in establishing sales objectives for the territory in conjunction with the District Manager and ensure sales activities in the territory comply with established policies, procedures and practices
- Provide timely reporting of activities in the field and special reporting to assist in the business and product planning
- Assist in developing a territory coverage plan, which defines the type of support and frequency of customer contact required to meet territory goals
- Perform analysis on region opportunities and develop forecast for sales by customer and product and others statistical reports as required on a timely basis
- Maintaining the Karastan Area Rug Program, a separate business to the Broadloom flooring and hard surface Karastan, for those dealers who participated
- Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
- Expense accountability, vehicle maintenance, equipment maintenance complied to company specifications
- All communication was done through CRM, email and other Mohawk specific programs
- Provided exceptional customer service, enhancing brand reputation and fostering long-term partnerships with clients.
Account Executive Sales Representative
LEVEY Industries
05.2020 - 04.2022
- Serving the architectural and design sectors, in Toronto / Southern Ontario and the Maritimes
- The client lists were provided and then, we prospected new accounts
- My interior design background was valuable to creating new accounts from personal connections within the design community.
- The products that LEVEY distributed were commercial / architectural wall coverings: ranging from vinyl wallcovering, to glass fibre woven wallcovering, acoustic solutions, wood veneer wallcovering, paint,3M film, and fabrics
- I learned A & D sales from this position which I carry forward into a new position
- Being a past professor of materials and textiles, as well as, having an interior design background facilitated when presenting and suggesting product lines for their projects
- Delivered informative presentations to potential clients, showcasing the unique value of products or services offered.
- Conducted regular check-ins with existing clients to assess their needs and identify upselling opportunities.
- Maintained up-to-date knowledge on product offerings, ensuring accurate representation during sales pitches or negotiations with clients.
- Assisted in the onboarding process for new clients, ensuring a smooth transition into the company's roster of accounts.
- Monitored industry trends and competition, adjusting sales strategies accordingly to maintain a competitive edge in the market.
- Guided clients through buying process, from initial contact to post-sale support, ensuring smooth and positive experience.
- Developed and maintained comprehensive understanding of competitive landscape to effectively position products and services.
- Delivered compelling product demonstrations, clearly articulating features and benefits tailored to each prospect's business needs.
- Successfully managed portfolio of high-value accounts, maintaining focus on customer satisfaction and account growth.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Built relationships with customers and community to promote long term business growth.
- Stayed current on company offerings and industry trends.
- Monitored service after sale and implemented quick and effective problem resolutions.
- Recorded accurate and efficient records in customer database.
- Expanded customer base through cold calling, networking, and relationship building.
Adjunct Professor
Various Colleges and Universities
12.2005 - 05.2020
- Wrote, taught and graded courses, providing instruction to up to 30 undergraduate students per class.
- Strengthened critical thinking skills in students through the incorporation of problem-based learning activities.
- Graded quizzes, tests, homework, and projects to provide students with timely academic progress information and feedback.
- Enhanced student comprehension by employing diverse teaching methods and incorporating multimedia resources.
- Boosted class participation rates by fostering a positive and collaborative learning environment.
- Improved overall course quality through the implementation of regular evaluations, incorporating student feedback into future improvements.
- Connected students with local designers for enhancing their real-world experience and community engagement.
- Coordinated with other faculty members to align course objectives across curriculum, ensuring cohesive and comprehensive educational journey for students.
- Contributed to curriculum development, ensuring course content met current academic and industry standards while also fostering critical thinking and problem-solving skills.
- Engaged in continuous professional development to stay abreast of pedagogical innovations, applying new teaching strategies that enhanced classroom dynamics.
- Developed and taught broad range of courses, from introductory to advanced levels, ensuring content relevance and accessibility for all students.
- Improved learning outcomes with integration of technology in teaching methods, utilizing multimedia presentations and online resources.
- Assessed students' progress and provided feedback to enhance learning.
- Created syllabus and instructional plans for each class session in accord with stated course objectives.
- Advised and mentored students on academic progress, career goals, and personal development.
Owner
Designs by O'Brien
01.2000 - 05.2020
- Owned and operated my interior design and decoration business
- The focus was primarily residential spaces, and multi complex, as well as, some retail and commercial spaces
- Strengthened relationships with vendors, negotiating prices for better cost control and improved profit margins.
- Enhanced customer satisfaction by providing exceptional service and timely order fulfillment.
- Utilized time management skills to balance multiple tasks simultaneously, ensuring all orders were completed accurately and on time.
- Increased repeat business by remembering customer preferences and offering personalized recommendations.
- Interior designers create, manage, sell, procure and control projects from conception to completion
- Maintained a repertoire of consultants/contractors, assisting me with my projects
- Creative and out of the box thinker
- Designed layouts and presentations for remodels of interior spaces.
- Optimized space utilization by creating innovative layout designs that catered to both functional requirements and aesthetic appeal.
- Monitored orders, client requests and construction crews closely throughout redesign process, enabling delivery of high-quality final designs.
- Ensured compliance with local building codes, regulations, and sustainability standards throughout each project phase.
- Managed vital relationships with vendors, contractors, and stakeholders to facilitate smooth project implementation from inception to completion.
- Monitored construction progress closely to address potential issues promptly and minimize delays or additional costs.
- Led site visits during pre-construction phases to assess existing conditions accurately and identify any potential challenges early on.
- Collaborated with multidisciplinary teams for seamless execution of high-quality projects within budget and on schedule.
- Achieved consistent client satisfaction through clear communication channels, transparent pricing structures, and regular progress updates.
- Developed strong relationships with local artisans and craftsmen to source unique, high-quality materials for bespoke interior elements.
- Stayed abreast of emerging trends in interior architecture through continuous education and participation in industry events or conferences.
- Enhanced client satisfaction by delivering exceptional interior design solutions tailored to individual preferences and needs.
- Coordinated effectively with clients to gather essential feedback for refining design proposals as needed.
Education
Interior Design Diploma - Interior Design
Humber College of Technology
Toronto,ON06-1994
Bachelor of Arts - Sociology
York University
Toronto, ON06-1990
Skills
- Customer relationship management
- Sales training
- Team collaboration and leadership
- Territory expansion
- Order management
- Multitasking and organization
- Price structuring
- Sales expertise
- Verbal and written communication
- Account management
- Business development and planning
Accomplishments
Entrepreneur: Started and ran my own full service interior design business for over twenty years, in the residential and commercial sectors.
Sourced, hired and fired contractors.
Sourced, purchased and sold or designed all products used for the projects.
Maintained relationships with all clients.
Designed and maintained my website and advertisements.
Educator ( Barrie, Toronto and the GTA), wrote and taught many university/college courses in the interior design and decoration areas.
Volunteered as a consultant for over 10 years with the Toronto Home Show and the Design Dilemma booth.
Volunteered for the ALS marathon- as my father passed from this evil killer.
Certification
- ARIDO Member Fellow Status,1992-1998,2000-2025
- IDC Member:1990 -2018,2021
- NCIDQ,2008 - current
LNGG
Languages: English and French (I used to be bilingual … now, rusty).
Native or Bilingual
French
Limited Working
Affiliations
- ARIDO- Life Long Member
- NCIDQ- Active Member
- IDCEC-Course Editor
2 University partial scholarships
Many years ago, these partial scholarships were granted from an international private engineering company. Based on academic, life experiences and overall achievements. I was granted two for two years of University terms.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeQuote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Territory Manager
Mohawk Industries
05.2022 - 12.2024
Account Executive Sales Representative
LEVEY Industries
05.2020 - 04.2022
Adjunct Professor
Various Colleges and Universities
12.2005 - 05.2020
Owner
Designs by O'Brien
01.2000 - 05.2020
- ARIDO Member Fellow Status,1992-1998,2000-2025
- IDC Member:1990 -2018,2021
- NCIDQ,2008 - current
Interior Design Diploma - Interior Design
Humber College of Technology
Bachelor of Arts - Sociology
York University
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