Summary
Overview
Work History
Education
Skills
Affiliations
Languages
Hobbies
Work Availability
Work Preference
Timeline
Generic

TRACY WINTER

Toronto,ON

Summary

Dynamic Communications Manager with a15-year progressive career across both internal and external communications. Offering excellent management and organizational skills to coordinate multiple, concurrent projects. Articulate writer with talent for creating engaging content.

Overview

16
16
years of professional experience

Work History

Communications Manager

Front Line Workforce
02.2022 - Current
  • Lead the development of communication plans and critical paths for diverse clients
  • Write and edit blogs, web content, and direct mails, and execute email marketing campaigns
  • Project Management for client engagements, ensuring successful delivery.

PR Associate

Orange Theory
01.2018 - 01.2021
  • Successfully promoted the OTF brand through consistent messaging with a focus on customer satisfaction
  • Resolved critical communications and implemented crisis management strategies
  • Achieved a 30% decrease in customer complaints through strategic communication initiatives
  • Led the distribution of PR initiatives and sales promotions.

Marketing Specialist/Client Enrollment Specialist

Newtopia Inc.
01.2014 - 01.2017
  • Developed and executed 3-tier drip-email marketing campaigns, resulting in increased program registrations
  • Led logistics for Newtopia sales events, ensuring seamless execution and positive participant experiences
  • Analyzed survey data and provided recommendations based on customer satisfaction surveys.

Account Lead

Felicity Public Relations
01.2012 - 01.2014
  • Developed and executed successful PR campaigns tailored to the specific needs of the organization
  • Served as Team Lead for individual projects, managing PR initiatives, media relations, and branding
  • Collaborated with company representatives to determine marketing goals and target markets.

Senior Communications Manager

Tan 7
01.2008 - 01.2012
  • Oversaw 8-12 direct reports at 2 salons, managing a highly competent team for 4 years
  • Directed operations within the department, including marketing, sales, and customer relations
  • Conducted media training for all employees, ensuring consistent brand messaging
  • Drafted marketing materials including mail-outs, brochures, and promotional memos.

Education

Post Graduate Diploma - Corporate Communications

Seneca College
Toronto, ON
04.2000

Bachelor of Arts - Western Literature and Civilization

University of Western Ontario
London, ON
04.1996

Skills

  • Communications Strategy
  • Client Relations
  • Project Management
  • Crisis Management
  • Team Leadership
  • Marketing Campaigns
  • Data Analysis
  • Conflict Resolution
  • Media Training
  • Microsoft Office

Affiliations

  • Dunlace Public School, School Parent Council Chair/Chair of Safety Patrol and Special Events
  • Holland Bloorview, Volunteer teacher and PR Intern

Languages

English
Native or Bilingual
French
Limited Working

Hobbies

SPENDING TIME WITH FAMILY

READING

TRAVELING

LEARNING LANGUAGES

DOG PERSON

HEALTHY LIVING

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference

Work Type

Full Time

Location Preference

RemoteHybrid

Important To Me

Company CultureWork-life balanceCareer advancementPaid sick leavePaid time offWork from home option

Timeline

Communications Manager

Front Line Workforce
02.2022 - Current

PR Associate

Orange Theory
01.2018 - 01.2021

Marketing Specialist/Client Enrollment Specialist

Newtopia Inc.
01.2014 - 01.2017

Account Lead

Felicity Public Relations
01.2012 - 01.2014

Senior Communications Manager

Tan 7
01.2008 - 01.2012

Post Graduate Diploma - Corporate Communications

Seneca College

Bachelor of Arts - Western Literature and Civilization

University of Western Ontario

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TRACY WINTER