Summary
Overview
Work History
Education
Skills
Websites
Certification
Hobbies and Interests
Timeline
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Tracy Tanner

Kaysville,UT

Summary

Seasoned higher education sales executive and business development guru with thorough knowledge of higher education hierarchy. Excellent sales strategist and consistent goal achiever. Successful working with C-Level suite, executive administrators, and system-wide committees. Experienced at presenting, positioning, closing and implementing SaaS platforms for education. Highly organized and results-oriented with a personable, likable demeanor.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Sr. Sales Executive

Labster, Inc
01.2023 - Current

Employed and implemented new enterprise-level sales strategy. Work with large nursing programs to implement cutting-edge, full-immersive VR technology to improve nursing student outcomes.

Worked on campus-wide strategy of placing and implementing STEM-related VR labs during transition year for company. Provided a top-down approach in sales to replace the course-level existing method of sales.

Owner/Primary

Ed Tech Consultants
03.2020 - Current
  • Uni-Cation (2021 - 2023, US) - Founded and launched new higher ed business targeted at reducing the cost of tuition and improving the skills gap between graduation and employment.
  • English3 (2017 - current, US) - Increased institutional adoption by 193 new accounts driving over $1.3M in annual revenue.
  • BibliU (2020 - 2021, UK) - Closed several high-profile institutions and acting liaison between the BibliU and the Cal State University system Chancellor's Office.
  • CrossBraining (2020 - 2022, US) Led sales strategy and team with the individual faculty adoption process.
  • Ment.io (2020 - 2021, Israeli) - Streamlined platform sales strategy working through institutional academic technology directors.

VP of Academic Sales | North America

Bibliotech
01.2017 - 06.2019
  • Acquired several high-profile accounts including, NYU, Columbia, SDSU, UCCS, BYU-Idaho, and Grand Canyon University representing $1.7M AAR.
  • Spearheaded vendor partner agreement with CSU Chancellor's Office (AL$ Initiative).
  • Appointed Head of Academic Sales North America after 3 months of contract work.

Enterprise Sales Director

Top Hat
04.2016 - 10.2017
  • Developed enterprise sales process and demonstrated scalability.
  • Managed sales pipeline for enterprise campaign with 300+ accounts.
  • Organized and cataloged the RFP process for institutional sales.
  • Authored strategy and won California State University system-wide RFP and ALS initiative resulting in $3.5M forecasted revenue.
  • Expanded other portfolio products resulting in an additional $630K in revenue.

Sales Executive/North America Sales Manager

Macmillan New Ventures
01.2012 - 04.2016
  • Double-digit growth (12% increase) in overall revenue.
  • MNV 2012 Sales Rep of the Year with 127% of goal ($3.4M vs $2.890M).
  • Increased year-on-year sales by 28% from FY2012 to FY2013.

Senior Publishing Representative

Pearson Education/Cengage
01.2005 - 02.2012
  • Exceeded sales targets (128% of goal) at Cengage.
  • Achieved or exceeded sales goal 4 of 5 years at Pearson.
  • Increased mobile and e-accessible course material by 175%.
  • Named Regional Top Custom Publisher in 2007.

Education

Bachelor of Science - Anthropology

University of Utah
Salt Lake City, Utah
12.2001

Skills

  • C-Level
  • Sales Development
  • Territory Management
  • Enterprise sales
  • SaaS Expertise
  • Travel management
  • Written/Verbal communication
  • Strategic Planning
  • Sales Forecasting
  • Negotiation expertise

Certification

MEDDPIC Certified

Member of National Realtors Association

Hobbies and Interests

  • Travel
  • Outdoor recreation
  • Non-Fiction
  • Stringed instruments
  • People, Politics, and Culture

Timeline

Sr. Sales Executive

Labster, Inc
01.2023 - Current

Owner/Primary

Ed Tech Consultants
03.2020 - Current

VP of Academic Sales | North America

Bibliotech
01.2017 - 06.2019

Enterprise Sales Director

Top Hat
04.2016 - 10.2017

Sales Executive/North America Sales Manager

Macmillan New Ventures
01.2012 - 04.2016

Senior Publishing Representative

Pearson Education/Cengage
01.2005 - 02.2012

Bachelor of Science - Anthropology

University of Utah
Tracy Tanner