Traci Wilson
Summary
I am a seasoned sales & marketing specialist primarily in the new residential development and pharmaceutical industries. I have a wide variety of experience working with smaller entrepreneurial businesses to large global firms. Skilled in building customer relationships and pairing company needs to that of the customer. Strong communication and interpersonal skills.
Overview
19
19
years of professional experience
Work History
Sales & Marketing Consultant
Buildi
01.2024 - Current
- Initial stages of launching a passion business of sales & marketing consulting for the new construction residential industry.
- Create and implement innovative marketing strategies for clients, resulting in increased revenue and business growth.
- Develop company brand identity, loyalty, and exceptional customer experiences.
- Building a social media presence in the Calgary marketplace to inform customers, industry and new-construction lovers of current and future products and trends (launching Spring 2024)
Therapeutic Specialist
Boehringer Ingelheim
08.2018 - Current
- Manage a central Alberta territory calling on specialists, GPs, nurses, and pharmacists
- Consistently meeting and exceeding sales targets and key metrics
- Championing innovative ways of working while bringing optimism, creativity and drive to my team
- Thorough understanding of our products, competitive landscape, and therapeutic areas of Diabetes and Respiratory.
- Enhanced treatment outcomes for patients with complex conditions through close collaboration with cross functional teams.
Area Sales Manager
Rockford Developments
09.2016 - 06.2018
- Managed the sales and customer care for a 54-unit new villa development. Increases sales revenue by developing and implementing strategic sales and marketing plans
- Responsible for developing outstanding customer relationships throughout the sale, selections and building process, resulting in increased customer retention and satisfaction
Director of Sales and Marketing
Battistella Developments
10.2010 - 09.2015
- Lead the development and implementation of all sales, marketing and customer service strategies from initial concept to post-possession for an iconic inner-city multifamily builder.
- Managed a team of five sales and marketing employees. Set individual staff goals and was responsible for recruiting, compensation, performance management, mentoring, training, and replacing staff as required
- Proactively developed and implemented all corporate marketing materials and campaigns to enhance brand awareness and increase brand loyalty including print, website, and virtual assets
- Managed the customer experience and all interactions from becoming a prospect through to walk-throughs, possession and warranty period.
- Continually improved processes and procedures by innovatively finding new ways to conduct business to increase revenue, save on costs, and improve customer experiences.
- Implemented efficient CRM systems to track leads, manage customer interactions, and streamline the sales process.
- Built relationships with customers and community to establish long-term business growth.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Collaborated with cross-functional departments to optimize product offerings and pricing strategies, increasing overall profitability.
- Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
Medical Sales Representative
Janssen Ortho
08.2009 - 09.2010
- Increased sales revenue by consistently meeting and exceeding sales targets through strong relationship building and product knowledge. Awarded a Silver Encore Award for the development and implementation of a Customer Focused Value Added CME (May 2010)
- Conducted informative presentations for physicians and other healthcare professionals, enhancing the understanding of product benefits and features.
- Achieved 2nd highest sales of Jurnista nationally, out of 42 territories, for the entire first cycle after launch
Medical Sales Representative
Boehringer Ingelheim
12.2007 - 07.2009
- Conducted business with GPs/specialist and retail pharmacists in a central Alberta territory
- Contributed to a successful launch of Cymbalta in 2008 while co-promoting with Eli Lily counterparts
- Implemented successful marketing strategies for new product launches, resulting in high adoption rates among healthcare providers.
- Constantly maintaining a strong position in the top 3rd out of 45 territories Canadian-wide with a market share well above the Canadian average.
Business Development and Corporate Sales
University of Phoenix, Calgary Campus
11.2006 - 11.2007
- Increased sales revenue by identifying and pursuing new business opportunities within the target market to increase enrollment.
- Conducted informative presentations at industry events to showcase company offerings, resulting in increased brand awareness. (Trade shows, Lunch 'n Learns, networking events)
- Managed a diverse group of corporate clients and creatively sought ways to collaborate with their organizational learning and developmental goals.
Sales and customer care manager
Battistella Developments
12.2004 - 10.2006
- Executed the complete sales process for an innovative and popular inner-city condo developer. Responsible for contract signing and negotiations.
- Successfully sold out a 165-unit condo tower, “Chocolate by Battistella” and launched a 209-unit condo tower, “Colours by Battistella”
- Created and managed marketing assets including print, email, web, and promotional materials
- Oversaw daily operations of the customer care team, allocating resources efficiently to meet business goals and build exceptional customer experiences.
Education
Bachelor of Commerce, Marketing -
University of Calgary
Calgary, AlbertaReal-estate Law and Customer Service Courses -
University of Calgary Continuing Education
Calgary, AlbertaMetabolic Syndrome and Diabetes -
Council for Continuing Pharmaceutical Education (CCPE)
Calgary, Alberta03.2021
Accreditation Course -
Council for Continuing Pharmaceutical Education (CCPE)
Calgary, Alberta06.2009
Skills
- Project management
- Marketing Strategy Development
- Customer Relationship Management
- Business Growth and Retention
- Sales Strategies
- Time management
- Interpersonal skills
- Data analysis
- Sales Presentations
- Event Planning
- Market Research
Websites
Timeline
Sales & Marketing Consultant
Buildi
01.2024 - Current
Therapeutic Specialist
Boehringer Ingelheim
08.2018 - Current
Area Sales Manager
Rockford Developments
09.2016 - 06.2018
Director of Sales and Marketing
Battistella Developments
10.2010 - 09.2015
Medical Sales Representative
Janssen Ortho
08.2009 - 09.2010
Medical Sales Representative
Boehringer Ingelheim
12.2007 - 07.2009
Business Development and Corporate Sales
University of Phoenix, Calgary Campus
11.2006 - 11.2007
Sales and customer care manager
Battistella Developments
12.2004 - 10.2006
Bachelor of Commerce, Marketing -
University of Calgary
Real-estate Law and Customer Service Courses -
University of Calgary Continuing Education
Metabolic Syndrome and Diabetes -
Council for Continuing Pharmaceutical Education (CCPE)
Accreditation Course -
Council for Continuing Pharmaceutical Education (CCPE)
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