Summary
Overview
Work History
Education
Skills
Websites
Awards And Acknowledgements
Accomplishments
Timeline
Generic

Traci Hirst

Los Angeles

Summary

Sales leader with extensive experience in fashion events and wholesale sales, consistently exceeding revenue targets through effective team leadership. Expertise in strategic planning, client relationship management, and execution of large-scale initiatives. Committed to driving growth and enhancing team performance in dynamic environments.

Overview

10
10
years of professional experience

Work History

Head of Sales MAGIC and Off Price

Informa Markets Fashion
10.2022 - Current
  • Accountable for the success and growth of MAGIC Las Vegas, New York, Nashville and Off Price, overseeing the planning, sales strategy, and execution of 8 large-scale trade shows annually, with a combined annual revenue of $55M
  • Leads and mentors a high-performing team of 10 Sales Managers and Account Executives, driving cross-sell and upsell strategies, refining sales techniques, developing targeted campaigns, and setting individual performance goals to maximize account growth and deal closure rates
  • Launched new show MAGIC Miami in 2024 delivering $3.1M revenue
  • Collaborates cross-functionally with Operations, Education & Experience, Brand, Marketing, Customer Experience and Sponsorships/Partnerships to align event strategy, enhance brand presence, and ensure seamless execution of all events
  • Contributes to show floor plan development and optimization to improve exhibitor experience, streamline operations, and enhance attendee engagement
  • Partners with the Vice President to evolve, design and implement strategic event plans focused on accelerating growth, improving margins, and driving revenue, profitability, and competitive advantage through enhanced customer outcomes

Sales & Operations Manager

Hasson Costa Showroom
01.2019 - 10.2022
  • Lead enterprise account management in Dallas, Atlanta, New York, and Los Angeles for retailers including Revolve, Anthropologie, StitchFix, and Zappos with team of 6 for full-service sales agency. Developed account penetration strategies in collaboration with owner. Managed client relationships and sales for 10 major accounts. Trained account executives on boutique visits, tradeshow sales, and showroom systems. Created reports to track sales by territory.
  • Built team from 2 to 6 account executives- managed all aspects of training and development
  • Increased territory sales by 25% by coaching account executives
  • Grew sales by $1.3M by establishing new accounts with StitchFix, Lulus, and Evereve
  • Delivered up to 50% sales growth by market

Senior Account Executive

Edgemine
07.2016 - 09.2018
  • Company Overview: global fashion firm specializing in apparel production
  • Managed 10 major accounts valued at $5M+ for global fashion firm specializing in apparel production.
  • Grew customer relationships by collaborating with design team to develop custom styles for accounts.
  • Trained and mentored new employees.
  • Established accounts with Nordstrom and Lulus within first year
  • Increased sales by 50% in first year by analyzing past sales and style performance across existing accounts
  • Achieved $1M in sales by developing new accounts- conducted market research and networked to acquire high volume customers
  • Grew sales by 25% by creating loyalty program and partnering with design team to broaden selection on high performing styles
  • Global fashion firm specializing in apparel production

Account Executive

Ginny Wong Showroom
01.2015 - 05.2016
  • Led relationship management for 200 accounts in Northwest territory for 4 clothing brands for women's contemporary wholesale showroom. Uncovered new opportunities and accelerated performance of regional accounts by managing trade show booths in New York and Las Vegas.
  • Established 50 new accounts with sales totaling $250K
  • Increased sales by $200K by securing account with StitchFix

Education

Bachelor of Science - Apparel Merchandising & Business

Indiana University
Bloomington, IN
05.2010

Skills

  • Sales strategy
  • Account management
  • Revenue growth
  • Cross-functional collaboration
  • Customer experience
  • Leadership
  • Client relationship management
  • Sales forecasting

Awards And Acknowledgements

Trade Show Executive 2024 Woman to Watch

Accomplishments

  • Trade Show Executive 2024 Woman to Watch

Timeline

Head of Sales MAGIC and Off Price

Informa Markets Fashion
10.2022 - Current

Sales & Operations Manager

Hasson Costa Showroom
01.2019 - 10.2022

Senior Account Executive

Edgemine
07.2016 - 09.2018

Account Executive

Ginny Wong Showroom
01.2015 - 05.2016

Bachelor of Science - Apparel Merchandising & Business

Indiana University

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Traci Hirst