TRACEY SAND
Barrie,ON
Summary
Dynamic executive leader with over 20 years of expertise in program management, revenue generation, and go-to-market strategies, adept at bridging the gap between strategic vision and tangible results. Recognized by founders and executive teams for transforming ambitious growth objectives into disciplined execution across Sales, Marketing, Operations, and Leadership—delivering impactful outcomes without the need for full-time overhead. Renowned for simplifying complexity, revitalizing stalled initiatives, and fostering accountability in environments with fragmented ownership. Committed to driving sustainable growth through innovative solutions and strategic alignment.
Overview
23
23
years of professional experience
Work History
Executive Revenue & GTM Leader (Fractional / Contract)
Multi-Industry | International Clients
01.2023 - Current
- Own end-to-end revenue and go-to-market programs from strategy through execution
- Lead full sales cycles and complex, consultative deal motions
- Design and implement sales and GTM playbooks
- Align Sales, Marketing, Operations, and Leadership around milestones and accountability
- Restore momentum to stalled or fragmented pipelines
- Manage executive relationships and strategic partnerships
- Remote + Travel
Executive Commercial & Program Leader (Fractional / Consulting)
VO Sales Group | Multiple Clients
01.2012 - 01.2023
- Executive-level ownership of sales, business development, and program delivery
- Led revenue programs / clients and executive presentations to C-suite and boards
- Built and managed distributed teams of 20+ contractors across 20+ concurrent programs / clients
- Designed enterprise sales enablement and training programs
- Guided U.S. market entry and GTM execution for international clients (Japan, India, Portugal, Spain, Brazil)
- Drove sustained net-new revenue and client retention across AI, SaaS, robotics, healthcare, manufacturing, and more
- Remote + Travel
Vice President, Sales & Operations
ResourceIntelligence / ExploResources
01.2003 - 12.2012
- Led geographically distributed East and West Coast commercial teams
- Owned full-cycle commercial execution and complex negotiations
- Consistently exceeded revenue targets for 10 consecutive years
- Sold regulated, high-value media solutions to multi-billion-dollar mining organizations across the Americas
- Oversaw end-to-end corporate video production programs ensuring regulatory compliance
- Launched the Women in Mining division and built global strategic partnerships (Cambridge House, PDAC)
- Remote + Travel
Skills
- Program & Project Management
- Go-To-Market Strategy & Execution
- Revenue Operations
- Sales Enablement
- Cross-Functional Leadership
- Executive & Board-Level Stakeholder Management
- Pipeline Strategy & Forecasting
- Complex, Consultative Sales
- GTM Playbooks
- Change Management
- Fractional & Hybrid Leadership
- Interpersonal skills
- Operations management
- Team leadership
- Problem resolution
- Strategy development
- Customer retention
- New business development
- Strategic planning
- Sales expertise
- Change implementation
- Revenue generation
- Contract negotiations
- Leadership
Languages
English
Native or Bilingual
Timeline
Executive Revenue & GTM Leader (Fractional / Contract)
Multi-Industry | International Clients
01.2023 - Current
Executive Commercial & Program Leader (Fractional / Consulting)
VO Sales Group | Multiple Clients
01.2012 - 01.2023
Vice President, Sales & Operations
ResourceIntelligence / ExploResources
01.2003 - 12.2012