Tracey MacKinnon

• Established and maintained relationships with 70+ accounts, driving an annual sales increase of 7.5%.
• Led a cross-functional team to focus on the clinical/diagnostic market to generate sales leads, negotiate client pricing and forecast revenue.
• Achieved or exceeded company-defined sales quotas.
• Increase Clinical/Diagnostic customer base through current contact base, cold calling (10+ daily), Trade Show presence, developing specific Clinical Selling documents.

• Subject matter specialist with a product focus on hematology and urinalysis, providing education and knowledge to drive revenue growth.
• Collaborated cross-functionally with : service, applications, leadership, marketing and client services to attain and retain customers.
• Lead for Product Symposiums to include booking location, retaining speakers for product symposium, content creation, agenda, session schedule, demonstration of instruments and their software.
• Conducted 15+ annual in-depth product presentations and demonstrations to healthcare professionals, effectively communicating benefits and technical aspects of hematology and urinalysis solutions.

• Lead for crafting RFP responses working cross-departmentally to collect information and create necessary documents.

• Analyzed, planned, and executed effective account management and sales strategies/tactics aimed at maintaining and growing the Ortho Clinical Diagnostics business. Visits with a minimum of 6 customers weekly.
• Developed, maintained, and communicated detailed territory business plans on existing, targeted, and future potential accounts in the territory including key account profiling competitive analysis, and sales forecasting.
• Coordinated the resources of the account support team: service, applications and customer service to maximize customer satisfaction and support Business Reviews.
• Developed strong partnerships and relationships with key opinion leaders and customers throughout the territory.