TRACEY JAROSZ
Toronto,ON
Summary
Seasoned data executive and change agent with over 20 years of experience leading data strategy, data science, and big data initiatives in both the private and public sectors. Proven ability to develop and execute data-driven plans that deliver results and drive business value. Passionate about using data to solve complex problems and make a positive impact on the world.
Overview
27
27
years of professional experience
Work History
Director Analytics, and Data Governance
Purolator Courier
03.2016 - Current
- Aligning complex, disparate data and resources across a $2B North American enterprise to modernize executive-level analytics, data, and decision making practices
- Achieved over $3M annually in data, analytics, and AI cross-functional and complex change initiatives
- Established Analytics Centre of Excellence, with over 35 professionals in diverse disciplines: interactive design, data engineering, machine learning (AI operations), advanced analytics (Power BI, Tableau, TensorFlow), project and risk management, and change management
- Led organizational program to replace out-dated business-rule-driven processes with advanced analytics and AI data modeling toolkits, and build all human resource practices: attracting, developing and retaining talent
- Designed and developed complex use cases: Optimal Yield (maximizing corporate profitability across Finance, Marketing, Ops and Sales), Capacity and Utilization Planning, Health and Safety, Fraud detection, Call Center (chatbot/NLP prioritization), Executive KPI Dashboard Unification
- Led first on-road MoodInsights mobile APP, in partnership with Saleschoice Inc and the Ontario Innovation Center (OCE) , to capture courier mind-state, and correlate to on road behaviours with goals: to reduce the cost of accidents and increase mental well-being; achieved 62%+ retention rates vs Industry avg of 25%. See Press Release
- Established Purolator’s Data Governance practice through a phased 3-year plan. Created Governance Council; Rolled out Enterprise Data Catalogue of key metrics, through national training sessions; established system of record for reporting client and volume reporting and aligned within Corporate Risk Office; developed Purolator data use policy for analysts and end-users
- Decommissioned redundant or inaccurate reports in standalone databases, improved costs of non-conformance by 10X productivity improvements
- Leading SAP Revenue / HR and Qlikview data and reporting migration strategy by replacing and standing up AWS Redshift and PowerBI- overall program budget of over $90M.
Senior Director
CIBC
06.2013 - 03.2016
- Led client insights initiatives to increase client engagement and revenue opportunities, supporting over 5,000 employees, generating over $2B revenues across retail baking global operations
- Guided the business case and retail-wide adoption of Tableau for advanced analytics & self–serve reporting
- Created an enterprise-wide client profitability indicator
- Guided the technology work package to implement the indicator in front-line systems to improve servicing, adjudication and escalations for key clients
- Designed analytics management dashboards that highlighted key positive/ negative trends
- Partnered with technology, marketing & sales executives to introduce and course correct tactics as a result of dashboard insights
- Generated new revenue opportunities through client segmentation, advanced spatial techniques and predictive modeling that acted as inputs to the Next Best Offer Optimization Engine
- Implemented Marketing Mix Models that optimized marketing spend and reallocated $1.25M from print to digital media
- Successfully led the marketing department’s Run for the Cure fundraising initiatives in ’14 and ’15 generating over $50,000 in donations from employees.
Executive Director
The NPD Market Research Group
12.2011 - 06.2013
- Responsible for the P/L, annual sales & marketing plans and quarterly business reviews for a $2.5M Canadian fashion and footwear portfolio
- Led a 5-year strategic plan identifying new revenue sources, partnerships and risks for the fashion business
- Formed a strategic partnership with Canadian Apparel Federation and through webinars, seminars delivered industry insights to Canadian retailers and manufacturers
- Launched a Canadian-based online shopper insight service to the market, developed new market strategies including but not limited to government and property development companies. Generated $650K in incremental revenue at launch.
Director
Fairmont Raffles Hotels International
08.2007 - 12.2011
- Responsible for Business Intelligence projects, including the implementation of a scalable data warehouse, the development of processes, people and insighta designed to improve guest engagement targets and enterprise profitability
- Developed a 3-year strategic plan and through the centralization of research, advanced analytics, reporting and competitive benchmarking, became the internal competency centre responsible for generating insights across 3 International brands and 30+ countries
- Proposed the business plan for an internal guest engagement panel. In-sourced the research capability and launched a 3,000 member panel, reducing research costs and time to insights by more than 50%
- Led analytics initiatives that resulted in an overhaul of three disparate Loyalty programs. Standardized measurement across each brand and program. Cross-program analysis led to the elimination of duplicate fulfillment processes, the introduction of relevant reward offerings to our guests and the synthesis of member qualification and renewal criteria
- Designed, automated and delivered monthly management dashboards
- Established monthly feedback /review sessions with brand presidents to advance top three trends; consulted with technology, marketing & sales executives and brand champions to change long term customer strategies, and short-term tactics for visible early ROI
- Modernized over a Data Warehouse and successfully migrated to a new ecosystem within budget and timelines.
Director Customer Insight and Measurement
The Loyalty Group
01.2006 - 08.2007
Director Market Intelligence
The Loyalty Group
01.2000 - 01.2006
Knowledge Engineering Consultant
Equifax Canada
01.1998 - 01.2000
Senior Consultant
Hewlett-Packard Canada
01.1996 - 01.1998
Education
Chief Data Officer Certificate - Data Analytics For Business Decisions
Carnegie Mellon University
Pittsburgh07.2023
Data Monetization Certificate - Data Monetization
MIT
Online07.2022
Bachelor’s Business Administration - Business Management & Economics
Ryerson University
Toronto, ON06.1992
Skills
- Cross-functional leadership
- Advanced Analytics & Data Monetization
- Transformational Change Management
- Enterprise Program Management
- Team Performance Management
- Productivity Improvement
Additional Information
- Analytics Innovator of the Year : SalesChoice Award: 2022
- Purolator President’s Award: 2021
- CIBC Team Achievers Awards: 2014, 2013 & 1996
Timeline
Director Analytics, and Data Governance
Purolator Courier
03.2016 - Current
Senior Director
CIBC
06.2013 - 03.2016
Executive Director
The NPD Market Research Group
12.2011 - 06.2013
Director
Fairmont Raffles Hotels International
08.2007 - 12.2011
Director Customer Insight and Measurement
The Loyalty Group
01.2006 - 08.2007
Director Market Intelligence
The Loyalty Group
01.2000 - 01.2006
Knowledge Engineering Consultant
Equifax Canada
01.1998 - 01.2000
Senior Consultant
Hewlett-Packard Canada
01.1996 - 01.1998
Chief Data Officer Certificate - Data Analytics For Business Decisions
Carnegie Mellon University
Data Monetization Certificate - Data Monetization
MIT
Bachelor’s Business Administration - Business Management & Economics
Ryerson University
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