Summary
Overview
Work History
Education
Skills
Websites
Additional Experience
Timeline
Generic

Tracey Chapple

Vancouver,British Columbia

Summary

Results-focused Senior Marketing Executive with 15+ years of experience in Customer Advocacy and Customer Marketing. A passionate team builder known for leading creative initiatives, developing high-performing teams, and executing impactful marketing strategies.

Overview

13
13
years of professional experience

Work History

Customer Advocacy Manager

Docebo
08.2022 - Current
  • Strategically drive the development and execution of advocacy initiatives and loyalty programs, including our advocacy hub, awards, and gifting, to enhance overall customer engagement and retention metrics.
  • Oversee the creation and curation of impactful customer stories, reviews, and testimonials, leveraging social proof to elevate brand visibility and strengthen market position.
  • Provide leadership to the Customer Reference program and spearhead high-level customer events, including Customer Advisory Boards (CAB), to cultivate strategic partnerships and enhance advocacy within the customer community.

Sr. Customer Marketing Manager

ThoughtExchange
01.2022 - 08.2022
  • Developed strategies to enhance customer advocacy, improving customer retention and satisfaction through tailored marketing initiatives.
  • Collaborated with cross-functional teams to align customer feedback with marketing efforts, ensuring a customer-first approach.

Customer Advocacy Manager (Contract)

Absolute Software
03.2021 - 01.2022
  • Managed high-touch relationships with customer advocates, creating and executing advocacy plans that align with customer lifecycle progression.
  • Led the Influitive customer engagement platform, enhancing customer interaction and loyalty.
  • Enhanced operational efficiency with streamlined processes and innovative solutions.

Sr. Marketing Communications Manager

Telus Communications
02.2018 - 03.2021
  • Developed proactive retention strategies and collaborated with teams to implement a customer-first approach, achieving key churn KPIs.
  • Worked with agency partners to enhance targeted communication strategies, boosting customer satisfaction and brand affinity.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.

Director of Marketing

Pen.do
01.2016 - 02.2018
  • Led marketing strategy and execution focused on customer acquisition and retention, optimizing profitability through multi-channel lead nurturing.
  • Enhanced brand awareness through a strategic content marketing initiative.

Group Brand Director

Cossette
12.2011 - 12.2016
  • Managed high-profile accounts, optimizing workflows, mentoring teams, and directing substantial advertising budgets to ensure strategic fulfillment.

Director, Content and Creative Services

Hootsuite
01.2015 - 01.2016
  • Developed strategic plans for content and creative teams, aligning efforts with lead generation and community programs to support overall marketing goals.

Education

Bachelor of Arts -

University of Guelph

Marketing Management Certificate -

York University - Schulich School of Business

Skills

  • Customer Marketing & Advocacy
  • Marketing Planning & Implementation
  • Team Leadership & Coaching
  • Content Management & Branding
  • Data Analytics & Strategic Planning
  • Client Relationship Management (CRM)

Additional Experience

General Manager, Blitz Direct (Cossette Communications)
Senior Account Director, Rethink Communications
Account Director, RMG Connect
Senior Marketing Manager, Bell ExpressVu

Timeline

Customer Advocacy Manager

Docebo
08.2022 - Current

Sr. Customer Marketing Manager

ThoughtExchange
01.2022 - 08.2022

Customer Advocacy Manager (Contract)

Absolute Software
03.2021 - 01.2022

Sr. Marketing Communications Manager

Telus Communications
02.2018 - 03.2021

Director of Marketing

Pen.do
01.2016 - 02.2018

Director, Content and Creative Services

Hootsuite
01.2015 - 01.2016

Group Brand Director

Cossette
12.2011 - 12.2016

Marketing Management Certificate -

York University - Schulich School of Business

Bachelor of Arts -

University of Guelph

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Tracey Chapple