Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Publications And Media Features
Interests
Key Achievements
Timeline
Generic
Toyin Crandell

Toyin Crandell

Director of Learning & Development
Ajax,ON

Summary

Qualified Director of Learning with 10+ years of experience in leadership development, organizational growth, executive coaching, and business consulting. Proven track record in designing and delivering scalable learning and development programs that have impacted 50,000+ individuals globally.

Renowned for blending neuroscience, strategic thinking, and practical insights to drive employee engagement, equity, and sustainable business results.

Keynote speaker and best-selling author, leveraging neuroscience and practical strategies to drive performance, profitability, and sustainable growth. Featured in SUCCESS Magazine, USA Today, and The Globe and Mail, with extensive public speaking and program facilitation expertise.

Overview

15
15
years of professional experience
1
1
Language

Work History

CEO & Founder

Toyin Crandell Coaching
Canada, USA, UK
12.2014 - Current
  • Built and led a multimillion-dollar consulting company, recognized as one of Canada's 400 fastest-growing businesses in 2023 and 2024
  • Designed and implemented a custom leadership development program utilized by thousands of companies globally.
  • Coached and trained over 50,000 professionals across five continents, specializing in leadership, mindset mastery, and financial strategy
  • Led a team of 13 professionals in creating scalable, innovative programs tailored to diverse organizational needs

Award-Winning Keynote Speaker, Workshop Facilitator, and Author

Self Mastery Academy
01.2017 - Current
  • Delivered over 300 keynote speeches and workshops across Canada, the USA, and the UK, captivating diverse audiences with actionable insights on topics including: Money Mindset SHIFT, Emotional Intelligence for High-Stakes Decision-Making, The Neuroscience of Leadership and Influence, The Gray Rhino: Breaking Procrastination to Take Critical Action, Resilient Leadership in a Volatile Market
  • Trained thousands across Canada on effective government engagement strategies, equipping participants with the tools to influence public policy and create meaningful change (2017)
  • Skilled in facilitating interactive, high-impact workshops tailored to organizational needs, fostering leadership, performance, and emotional intelligence
  • Professional singer for over 15 years, leveraging exceptional communication, engagement, and stage presence to create dynamic, memorable speaking experiences transferable to executive facilitation
  • Best-selling author of two books, including Money Mindset SHIFT, recognized for its practical strategies and transformative insights

Assistant Director

Society of St Vincent De Paul - Ozanam House
Toronto, Ontario
11.2009 - 03.2016
  • Managed operations and staff development for 27 shelters supporting men in addiction recovery, ensuring high-quality service delivery and compliance with organizational policies.
  • Designed and facilitated workshops on life skills, resilience, and reintegration strategies, empowering residents to achieve sustainable personal growth.
  • Provided case management services for residents at transitional homes, including St. Clare’s Residence and St. Francis Residence, supporting their journey to stability and independence.
  • Partnered with community organizations to enhance resource availability and create a holistic support system for residents.

Curriculum Writer & Community Organization Advisor

Boys and Girls Clubs of Canada
, ON
01.2012 - 01.2016
  • Developed and facilitated "train the trainer" workshops, including the Youth ABCs, focused on leadership and public policy.
  • Saw that program expand to train over 10,000 trainers across Ontario
  • Partnered with local organizations to create frameworks for youth-led change projects impacting health and community awareness

Education

Bachelor of Science - Biology

York University
Toronto, ON
09.2008 -

Certificate in Leadership Development - undefined

Tuck Executive Education

Behavioral Analysis Consultant Certification - undefined

Maxwell Leadership DISC Consultant

ICF Optimind Neuroscience Certification -

OptiMind Institute

Skills

  • Leadership & Team Development: Extensive experience coaching and mentoring remote teams, ensuring seamless onboarding, training, and performance development in hybrid and remote-first environments

  • Engagement & Performance: Proficient in fostering team engagement, conflict resolution, and ethical leadership to build high-performing teams

  • Strategic Planning & Succession: Expertise in knowledge transfer, succession planning, adaptive leadership, and operational excellence to drive long-term business success

  • Learning Design & Facilitation: Skilled in creating scalable leadership programs, curriculum writing, and delivering impactful learning experiences through virtual collaboration technologies and LMS tools

  • Leadership & Team Development: Extensive experience coaching and mentoring remote teams, ensuring seamless onboarding, training, and performance development in hybrid and remote-first environments

Accomplishments

  • Designed leadership frameworks utilized by thousands globally, integrating neuroscience-backed and experiential learning approaches.
  • Coached executives and teams in 13 countries, fostering leadership growth and operational excellence.
  • Created programs for underserved communities, fostering equity and inclusion for over 10 years.

Publications And Media Features

  • Featured in a two-page segment on creating emotional 'homes' to help leaders in high-pressure environments create emotional stability and remain sharp during crises in John Maxwell's "High Road Leadership" book.
  • Recognized as a 2023 Woman of Influence in SUCCESS Magazine and featured for strategies on deep rest and leadership resilience.
  • Highlighted insights on achieving business and financial success from humble beginnings in Black Enterprise .
  • Delivered a panel workshop on transforming business growth into generational wealth for 400 CEOs and Executives of Canada's fastest-growing companies in Globe and Mail's Business Ranking .
  • Featured keynote, Money Mindset SHIFT, on the Rundown with Ramon, USA Today's top-watched show .
  • Named among the Top 100 Black Women to Watch in Canada by CIBWE.
  • 2x Best-Selling Author : Including the book Money Mindset SHIFT, a guide to mastering financial and business success.

Interests

My nickname as a child was "bookworm" - I love to read!

Singing and dancing around the living room with my family

Documentaries!

Key Achievements

  • Leadership Innovation: Designed leadership frameworks utilized by thousands globally, integrating neuroscience-backed and experiential learning approaches.
  • Global Impact: Coached executives and teams in 13 countries, fostering leadership growth and operational excellence.
  • Community Impact: Created programs for underserved communities, fostering equity and inclusion for over 10 years.
  • Award-Winning Leadership: Honored with the SUCCESS Magazine 2023 Women of Influence Award, quoted by John Maxwell (established global leadership expert) in his book High Road Leadership on assisting leaders in high pressure environments in creating emotional stability; and named among the Top 100 Black Women to Watch in Canada by CIBWE.

Timeline

Award-Winning Keynote Speaker, Workshop Facilitator, and Author

Self Mastery Academy
01.2017 - Current

CEO & Founder

Toyin Crandell Coaching
12.2014 - Current

Curriculum Writer & Community Organization Advisor

Boys and Girls Clubs of Canada
01.2012 - 01.2016

Assistant Director

Society of St Vincent De Paul - Ozanam House
11.2009 - 03.2016

Bachelor of Science - Biology

York University
09.2008 -

Certificate in Leadership Development - undefined

Tuck Executive Education

Behavioral Analysis Consultant Certification - undefined

Maxwell Leadership DISC Consultant

ICF Optimind Neuroscience Certification -

OptiMind Institute
Toyin CrandellDirector of Learning & Development