Summary
Overview
Work History
Education
Skills
References
Affiliations
Accomplishments
Timeline
Generic

Tovah Laur

Dorchester,Canada

Summary

I'm a passionate marketing professional with a proven track record of creating impactful omni-channel campaigns, and building strong influencer partnerships. I thrive on project management and content creation, always looking for new ways to boost brand visibility and engage customers. What excites me most is being part of a team that pushes boundaries, believes in their mission, and drives meaningful results together.

Overview

11
11
years of professional experience

Work History

Category Marketing Specialist

KEEN Canada
Brampton, ON
04.2022 - Current
  • Executed category marketing campaigns for outdoor, lifestyle, and children’s products.
  • Aligned storytelling across omni-channels for product launches.
  • Collaborated with cross-functional, global teams to enhance brand visibility.
  • Managed all aspects of social media, including content creation, influencer management, and paid ads.
  • Executed public relations agency management, focusing on earned media and launch events.
  • Expanded email list via social contests and capture initiatives.
  • Ensured stores maintained up-to-date point-of-purchase materials in collaboration with sales reps.
  • Specialized in product collaboration launches to ensure full sell-through.

Brand Marketing Specialist

KEEN Canada
Brampton, ON
03.2019 - 04.2022
  • Formulated brand strategies to elevate market presence and boost customer engagement.
  • Coordinated digital marketing campaigns across various platforms and social media channels.
  • Engaged in brainstorming sessions to generate innovative online customer engagement methods.
  • Managed partnerships with influencers and content creators to enhance outreach.
  • Oversaw PR agency operations to align messaging with brand objectives.
  • Resolved customer issues, promoting high satisfaction through knowledgeable service.
  • Created compelling content for social media to attract and retain audience interest.

Brand Marketing Specialist

New Balance
Mississauga, ON
12.2016 - 11.2018
  • Orchestrated product launch events from start to finish to elevate brand visibility, ensuring alignment with brand objectives and messaging.
  • Executed public relations agency management, focusing on earned media and launch events.
  • Managed external vendor relationships for promotional events and partnerships.
  • Oversaw social media platforms to enhance customer interaction and service.
  • Delivered effective customer service through social media channels.

Footwear Tech Rep.

New Balance
Toronto, ON
09.2014 - 12.2016
  • Executed engaging product in-store activations.
  • Conducted product education sessions for retail employees.
  • Organized clubs and race events, overseeing setup, teardown, and sales operations.
  • Gathered customer feedback and relayed insights to internal teams for product improvement.
  • Assisted customers with product selection, delivering personalized service experiences.
  • Supported co-workers during peak periods to maintain high service levels.

Education

Bachelor of Arts - Honours - Communications: Media & Pop Culture

Brock University
St. Catharines, ON
01.2007

Skills

  • Project management
  • Budget planning
  • Problem solving
  • Social media strategy
  • Influencer partnerships
  • Public Relations
  • Content creation
  • Retail marketing
  • Omni-channel marketing
  • Campaign management

References

Olivia Revoredo, 647-284-1482, Olivia.Revoredo@keenfootwear.com

Affiliations

  • Group Fitness instructor - Cardio Kickboxing
  • Mom to two kiddos - Easton (7) & Maci (5)
  • Dorchester Run Club Founder
  • Gardening - Fruits and Veggies
  • Music Lover

Accomplishments

  • Sprout Social platform
  • Campayn Influencer Tracking Platform
  • Jira

Timeline

Category Marketing Specialist

KEEN Canada
04.2022 - Current

Brand Marketing Specialist

KEEN Canada
03.2019 - 04.2022

Brand Marketing Specialist

New Balance
12.2016 - 11.2018

Footwear Tech Rep.

New Balance
09.2014 - 12.2016

Bachelor of Arts - Honours - Communications: Media & Pop Culture

Brock University

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Tovah Laur