Tovah Laur
Dorchester,Canada
Summary
I'm a passionate marketing professional with a proven track record of creating impactful omni-channel campaigns, and building strong influencer partnerships. I thrive on project management and content creation, always looking for new ways to boost brand visibility and engage customers. What excites me most is being part of a team that pushes boundaries, believes in their mission, and drives meaningful results together.
Overview
11
11
years of professional experience
Work History
Category Marketing Specialist
KEEN Canada
Brampton, ON
04.2022 - Current
- Executed category marketing campaigns for outdoor, lifestyle, and children’s products.
- Aligned storytelling across omni-channels for product launches.
- Collaborated with cross-functional, global teams to enhance brand visibility.
- Managed all aspects of social media, including content creation, influencer management, and paid ads.
- Executed public relations agency management, focusing on earned media and launch events.
- Expanded email list via social contests and capture initiatives.
- Ensured stores maintained up-to-date point-of-purchase materials in collaboration with sales reps.
- Specialized in product collaboration launches to ensure full sell-through.
Brand Marketing Specialist
KEEN Canada
Brampton, ON
03.2019 - 04.2022
- Formulated brand strategies to elevate market presence and boost customer engagement.
- Coordinated digital marketing campaigns across various platforms and social media channels.
- Engaged in brainstorming sessions to generate innovative online customer engagement methods.
- Managed partnerships with influencers and content creators to enhance outreach.
- Oversaw PR agency operations to align messaging with brand objectives.
- Resolved customer issues, promoting high satisfaction through knowledgeable service.
- Created compelling content for social media to attract and retain audience interest.
Brand Marketing Specialist
New Balance
Mississauga, ON
12.2016 - 11.2018
- Orchestrated product launch events from start to finish to elevate brand visibility, ensuring alignment with brand objectives and messaging.
- Executed public relations agency management, focusing on earned media and launch events.
- Managed external vendor relationships for promotional events and partnerships.
- Oversaw social media platforms to enhance customer interaction and service.
- Delivered effective customer service through social media channels.
Footwear Tech Rep.
New Balance
Toronto, ON
09.2014 - 12.2016
- Executed engaging product in-store activations.
- Conducted product education sessions for retail employees.
- Organized clubs and race events, overseeing setup, teardown, and sales operations.
- Gathered customer feedback and relayed insights to internal teams for product improvement.
- Assisted customers with product selection, delivering personalized service experiences.
- Supported co-workers during peak periods to maintain high service levels.
Education
Bachelor of Arts - Honours - Communications: Media & Pop Culture
Brock University
St. Catharines, ON01.2007
Skills
- Project management
- Budget planning
- Problem solving
- Social media strategy
- Influencer partnerships
- Public Relations
- Content creation
- Retail marketing
- Omni-channel marketing
- Campaign management
References
Olivia Revoredo, 647-284-1482, Olivia.Revoredo@keenfootwear.com
Affiliations
- Group Fitness instructor - Cardio Kickboxing
- Mom to two kiddos - Easton (7) & Maci (5)
- Dorchester Run Club Founder
- Gardening - Fruits and Veggies
- Music Lover
Accomplishments
- Sprout Social platform
- Campayn Influencer Tracking Platform
- Jira
Timeline
Category Marketing Specialist
KEEN Canada
04.2022 - Current
Brand Marketing Specialist
KEEN Canada
03.2019 - 04.2022
Brand Marketing Specialist
New Balance
12.2016 - 11.2018
Footwear Tech Rep.
New Balance
09.2014 - 12.2016
Bachelor of Arts - Honours - Communications: Media & Pop Culture
Brock University
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